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Acne Scar Removal Cream

Fail

The top 5 products take 100% of clicks, so Acne Scar Removal Cream is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£74K/yr88K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 27 sellers

Flapen Score

Acne Scar Removal Cream against its category

The dotted line is the Health & Personal Care average. Past it, Acne Scar Removal Cream is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acne Scar Removal Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Acne Scar Removal Cream 88K times last year and spent an estimated £74K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
6.5%
Market size, estimated
£74Ka year
Peak month
January1.7× the quietest month
Top search term
mederma scar cream36K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £8.23 to £19.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £12.93 that is £13K to £16K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£8.23–£19.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,840 within Over-the-Counter Medication. It carries 493 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,840in Over-the-Counter Medication
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Proficient Enterprises64%
  • Mederma36%

Demand

Acne Scar Removal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Acne Scar Removal Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mederma scar cream36K/yr
  • mederma advanced scar gel27K/yr
  • mederma13K/yr
  • mederma stretch marks therapy4K/yr
  • mederma pm intensive overnight scar care cream3K/yr
  • mederma scar gel3K/yr
  • mederma scar2K/yr

Reviews and returns

What reviews say buyers love and hate about Acne Scar Removal Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.23

doesn't work

Allergies28%−0.04

Allergic reaction

Unfortunately I seem to be allergic to this - it created a burning feeling

Ive seen complaints about itchiness/peeling of product

Color Fading/Discoloration11%−0.07

redness where I applied it

Side Effects11%−0.07

I have stopped using it after a few days of use as the skin reaction is worsening

Love

Value For Money43%+2.69

Its AMAZING value for money

Great price

Worth the money

Texture/Consistency-Overall7%+0.32

Creamy

Quality-Overall7%+0.32

Very good product

Soft Feel7%

My face feels fine after using

Durability7%+0.32

Actually works and pretty quickly

Return

0.1% Return rate 40% Fixable by listing

Advertised Vs Actual Product40%▁▁▁█▁▁
Value For Money20%▁▁▁▁▁█
Strength20%▁▁▁▁█▁
Instructions/User Manual/Troubleshooting20%▁▁▁█▁▁

FAQ

Common Acne Scar Removal Cream questions

Answered from the same tracked data.