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Acidophilus

Fail

Shoppers spend only $61K a year here, so Acidophilus is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£61K/yr45K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
73%top-5 click share · 11 brands · 61 sellers

Flapen Score

Acidophilus against its category

The dotted line is the Health & Personal Care average. Past it, Acidophilus is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acidophilus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Acidophilus 45K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.1% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
15.1%
Market size, estimated
£61Ka year
Peak month
January2.0× the quietest month
Top search term
acidophilus probiotic24K searches a year

02 · Price

A sale here is worth £9.13.

Listings sell for £9.13 on average, from £4.14 to £18.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.13 that is £2K to £5K a year per listing.

Average price
£9.13under the $15 to $100 sweet spot
Price range
£4.14–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #134 within Bacterial Cultures. It carries 950 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#134in Bacterial Cultures
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
950per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Acidophilus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Natures Aid49%
  • Solgar15%
  • Right Choice Supplements13%
  • Holland & Barrett6%
  • NEW LEAF PRODUCTS4%
  • Horbäach4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Acidophilus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Acidophilus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acidophilus probiotic24K/yr
  • acidophilus17K/yr
  • acidophilus capsules4K/yr

Reviews and returns

What reviews say buyers love and hate about Acidophilus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Acid Regulator/Stomach Ache Relief22%−0.03

having suffered with bloating for many years now

It would cause her painful bloating and other issues

Totally bloated my stomach out

Value For Money13%+1.92

They used to be cheaper to purchase on here

Very expensive

Strength10%−0.09

weak

Regulates Digestion7%+0.46

Had to stop using these as they caused severe constipation

Prior to the attack she also had gastric issues

Side Effects7%−0.05

Probably my fault for not reading side effects

warning that she might have early side effects

Love

Value For Money18%+1.92

reasonably priced and very small tablet for fussy tablet takers the perfect choice

Excellent price

Good price

Acid Regulator/Stomach Ache Relief15%−0.03

Great for unexplained tummy pain

I find they help regulate my stomach

No more bloating

Regulates Digestion14%+0.46

Gut health

Helps digestive system

Very easy to digest

Efficiency11%−0.03

Works well

Work well for me

This probiotic works well for me

Quality-Overall7%+0.54

No complaints

Good quality

These very good

FAQ

Common Acidophilus questions

Answered from the same tracked data.