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Aciclovir Cream

Fail

Prices span $2.74–$10.81, mostly outside the sweet spot, so Aciclovir Cream is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£88K/yr90K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
80%top-5 click share · 8 brands · 129 sellers

Flapen Score

Aciclovir Cream against its category

The dotted line is the Health & Personal Care average. Past it, Aciclovir Cream is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aciclovir Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aciclovir Cream 90K times last year and spent an estimated £88K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
16.9%
Market size, estimated
£88Ka year
Peak month
January1.4× the quietest month
Top search term
aciclovir cream36K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £2.74 to £10.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.81 that is £6K to £7K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£2.74–£10.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Over-the-Counter Medication. It carries 2,412 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#38in Over-the-Counter Medication
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,412per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Aciclovir Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

129

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Virasorb55%
  • Zovirax26%
  • JJH Medical7%
  • Lipsore3%
  • Compeed3%
  • Mo's Super Store2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Aciclovir Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aciclovir Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aciclovir cream36K/yr
  • aciclovir15K/yr
  • acyclovir cream15K/yr
  • acyclovir10K/yr
  • virasorb cold sore cream6K/yr
  • virasorb4K/yr
  • aciclovir cold sore cream3K/yr
  • acyclovir ointment713/yr

Reviews and returns

What reviews say buyers love and hate about Aciclovir Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.03

Not fit fur purpose

Too small

quite small tubes

Cold Relief11%+1.94

Cold-sores don't stand a chance

coldsores are extremely uncomfortable and quite painful

Cold sore

Adhesion/Stickiness9%−0.07

adhesion issues

Not very sticky

Would not stick on

Quality-Overall8%

quality whichever way you look at it

Rubbish product

Absolutely rubbish

Functionality-Overall6%−0.06

Didn't Work

More importantly, it didnt really work that well for me

Not particularly effective

Love

Cold Relief21%+1.94

Gets rid of cold sores

Really helps with painful cold sores

cured my cold sores

Value For Money15%

Good value for money

Worth buying

Cost effective

Quality-Overall12%

Better than other brands

Just as good as any branded product

Excellent product

Advertised Vs Actual Product12%+0.87

As advertised

Works as it should

As described

Efficiency11%+1.02

Does the job

Works well

Effective

FAQ

Common Aciclovir Cream questions

Answered from the same tracked data.