5 Blade Razors for Men

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

49K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

5.6%

Market size, estimated

£45Ka year

Peak month

November1.4× the quietest month

Top search term

gillette fusion power blades9K searches a year

Listings sell for £16.27 on average, from £3.72 to £26.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.27 that is £2K to £4K a year per listing.

Average price

£16.27inside the $15 to $100 sweet spot

Price range

£3.72–£26.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #78 within Shaving & Hair Removal. It carries 5,187 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

85%

Out of stock, average day

9.2%

Average rank

#78in Shaving & Hair Removal

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,187per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months