5 Blade Razors for Men
FailThe top 5 brands take 100% of clicks, so 5 Blade Razors for Men is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £45K/yr49K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 44 sellers
Flapen Score
5 Blade Razors for Men against its category
The dotted line is the Health & Personal Care average. Past it, 5 Blade Razors for Men is stronger. Inside it, weaker.
Market
The 5 Blade Razors for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 5 Blade Razors for Men 49K times last year and spent an estimated £45K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £45Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- gillette fusion power blades9K searches a year
02 · Price
A sale here is worth £16.27.
Listings sell for £16.27 on average, from £3.72 to £26.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.27 that is £2K to £4K a year per listing.
- Average price
- £16.27inside the $15 to $100 sweet spot
- Price range
- £3.72–£26.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #78 within Shaving & Hair Removal. It carries 5,187 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 85%
- Out of stock, average day
- 9.2%
- Average rank
- #78in Shaving & Hair Removal
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,187per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 5 Blade Razors for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gillette Fusion Power Mens Razor Blades 8 each
- Price
- £19.64
- Rating
- 4.6/5
- Reviews
- 2,403
- Age
- 19y ago
Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort
- Price
- £18.08
- Rating
- 4.7/5
- Reviews
- 13,858
- Age
- 3y ago
Gillette ProShield Power Razor for Men 1 Razor Handle Plus 9 Refills 5 Blade Menss Razor with Precision Trimmer
- Price
- £26.13
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 3y ago
Procter & Gamble Gillette Fusion5 Power Mens Razor - 1 Blade Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £11.36
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 9y ago
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
- Price
- £19.48
- Rating
- 4.6/5
- Reviews
- 13,847
- Age
- 3y ago
Trending
90-day click momentum
Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 1y ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Gillette Fusion5 Power Razor 8 Refills
- Price
- £25.10
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 7y ago
by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin
- Price
- £6.51
- Rating
- 4.2/5
- Reviews
- 2,072
- Age
- 5y ago
Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
- Price
- £9.93
- Rating
- 3.6/5
- Reviews
- 286
- Age
- 10mo ago
Newest
by launch dateRazor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
- Price
- £9.93
- Rating
- 3.6/5
- Reviews
- 286
- Age
- 10mo ago
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
- Price
- £22.10
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 1y ago
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
- Price
- £19.40
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 1y ago
Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
- Price
- £19.99
- Rating
- 4.6/5
- Reviews
- 6,615
- Age
- 1y ago
Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)
- Price
- £25.25
- Rating
- 4.6/5
- Reviews
- 5,298
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Gillette60%
- Procter & Gamble27%
- by Amazon6%
- BIC4%
- Evapure3%
- Open — no brand owns it (0%)
Demand
5 Blade Razors for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 5 Blade Razors for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gillette fusion power blades9K/yr
- 5 blade razors for men10K/yr
- gillette fusion 5 power blades6K/yr
- gillette fusion power6K/yr
- gillette razor heads5K/yr
- gillette fusion 5 power7K/yr
- gillette fusion 5 blades power3K/yr
- fusion power razor blades2K/yr
- gilette refills114/yr
Reviews and returns
What reviews say buyers love and hate about 5 Blade Razors for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Gillette quality
Shocked at reduced quality
Not good quality
Worst ever blades
the trimmer blade needs to be sharper
I have never cut myself as badly
Waste of money
Too expensive
VERY pricey
They don't last as log as they say
easily fall apart
the cartridges fell apart
don't stay as sharp
I found the blades were harsh
not as sharp as others are
Love
Good value for money
Great value
Good Price
Excellent shave
Good Blades
Easy shave
As good as main brands
Quality blade
Excellent product
Very good blades
Blades are sharp
Sharp and great
Does the job
Does the job
As described
Return
0.1% Return rate 40% Fixable by listing
not easy to fit new blades
A bad fit
The razor head was not a good fit
Not Gillette quality
Shocked at reduced quality
Not good quality
False Advertising
The description & image are very,very misleading
Misleading image
Waste of money
Too expensive
VERY pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cooling Towel
£1.1M/yr>1,000%
Collagen
£6.6M/yr-20.1%
Dry Skin Remover Feet
£236K/yr+78.2%
Stryde Knee Strap
£112K/yr>1,000%
Water Retention Tablets
£470K/yr+47.2%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5 Blade Razors for Men questions
Answered from the same tracked data.