5 blade razors for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.27avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.72–£26.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,186.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 49K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 5 blade razors for men is a £45K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
5 blade razors for men market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 50%
- Out of stock
- 9.2%
- Avg brand age
- 27 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
44
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Gillette60%
- Procter & Gamble27%
- by Amazon6%
- BIC4%
- Evapure3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 5 blade razors for men search terms
- gillette fusion power blades9K/yr
- 5 blade razors for men10K/yr
- gillette fusion 5 power blades6K/yr
- gillette fusion power6K/yr
- gillette razor heads5K/yr
- gillette fusion 5 power7K/yr
- gillette fusion 5 blades power3K/yr
- fusion power razor blades2K/yr
- gilette refills114/yr
Top 5 blade razors for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Fusion Power Mens Razor Blades 8 each
Procter & Gamble£19.644.6★2,403 rev
Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort
Gillette£18.084.7★13,858 rev
Gillette ProShield Power Razor for Men 1 Razor Handle Plus 9 Refills 5 Blade Menss Razor with Precision Trimmer
Gillette£26.134.6★1,241 rev
Procter & Gamble Gillette Fusion5 Power Mens Razor - 1 Blade Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
Gillette£11.364.2★268 rev
Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide
Gillette£19.484.6★13,847 rev
Newest
by launch date
Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
Evapure£9.93286 rev
Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave
Gillette£22.10514 rev
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
Gillette£19.401,255 rev
Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
Gillette£19.996,615 rev
Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)
Gillette£25.255,298 rev
Trending
90-day click momentumGillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover
Gillette£19.994.6★
Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill
Gillette£19.404.6★
Gillette Fusion5 Power Razor 8 Refills
Gillette£25.103.7★
by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin
by Amazon£6.514.2★
Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)
Evapure£9.933.6★
What buyers say about 5 blade razors for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent shave”
“As good as main brands”
“Very good blades”
“Does the job”
“They're sharp and long lasting”
“lovely and smooth”
“Easy to use”
“Very comfortable”
“Awesome fits perfectly”
What buyers complain about
“Not Gillette quality”
“Worst ever blades”
“Waste of money”
“They don't last as log as they say”
“don't stay as sharp”
“False Advertising”
“Rash”
“And you can't attach the razors to a lanyard”
“are a bit coarse”
“not easy to fit new blades”
Top return reasons
Common questions
- Is 5 blade razors for men profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the 5 blade razors for men niche?
- 5 brands and 44 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 5 blade razors for men?
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.1%.
- When does demand for 5 blade razors for men peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 5 blade razors for men niche?
- Listings span £3.72–£26.13; the average listing price is £16.27 (sweet spot $15–$100). The average incumbent carries 5,187 reviews — the moat a new listing must climb.