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Jockstrap for Men

Fail

Buyers convert on only 0.5% of searches, so Jockstrap for Men is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£44K/yr923K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
22%top-5 click share · 30 brands · 33 sellers

Flapen Score

Jockstrap for Men against its category

The dotted line is the Fashion average. Past it, Jockstrap for Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jockstrap for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jockstrap for Men 923K times last year and spent an estimated £44K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 923K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
923K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.5%
Market size, estimated
£44Ka year
Peak month
December1.2× the quietest month
Top search term
jock straps for men191K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £4.33 to £24.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.15 that is £0 to £1K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£4.33–£24.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #60 within Underwear. It carries 2,042 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
3.7%
Average rank
#60in Underwear
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,042per listing
Listings tracked
109

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jockstrap for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£881£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

33

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

22%

Top 20: 47%

Open market

23%

  • Casey Kevin34%
  • JOCKMAIL26%
  • Summer Code7%
  • ohyeahlady4%
  • HARDYJOCK3%
  • KAREN SPACE3%

Demand

Jockstrap for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Jockstrap for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jock straps for men191K/yr
  • mens thong142K/yr
  • mens sexy underwear113K/yr
  • mens thong underwear110K/yr
  • jockstrap102K/yr
  • mens thongs73K/yr
  • thongs for men49K/yr
  • jock strap45K/yr
  • mens jockstrap34K/yr
  • gay underwear22K/yr

Reviews and returns

What reviews say buyers love and hate about Jockstrap for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%

Sizes are small

Size up

Size down

Quality-Overall14%−0.10

Not the quality i was expecting from the brand

Poor quality

Slight improvement needed

Stretchability/Expandability/Elasticity7%−0.05

Poor elastic band

The elastic band doesnt stand the test of time

Elastic folds while wearing

Fastener Quality4%−0.05

Snap fastener broke on first use

Comfort-Overall4%+2.64

Way too uncomfortable

Love

Comfort-Overall27%+2.64

Really comfortable

Comfy to wear

it stays comfortable in all situations

Size-Overall21%

Fits well

True to size and comfortable

Size as indicated

Quality-Overall11%−0.10

well made

Good Quality

Quality and price

Value For Money6%+0.19

Great value

Great Value

at a good price

Waist Fit3%−0.06

The waistband holds up well

the waist was ok fit

Waist sizing is fine if you follow the guidance - L for a 32 waist

Return

0.1% Return rate 89% Fixable by listing

Size-Overall50%▁▆▇▁█▁

Sizes are small

Size up

Size down

Waist Fit22%▁▁▃█▁▁

waist band too narrow

Chest Fit11%█▁▁▁▁▁
Design-Overall11%▁█▁▁▁▁
Shoulder Fit6%▁▁▁▁█▁

FAQ

Common Jockstrap for Men questions

Answered from the same tracked data.