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Yoto Card Holder

Fail

Demand is soft, at -20.0% this quarter, so Yoto Card Holder is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£67K/yr186K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
60%top-5 click share · 14 brands · 18 sellers

Flapen Score

Yoto Card Holder against its category

The dotted line is the Electronics & Photo average. Past it, Yoto Card Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yoto Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Yoto Card Holder 186K times last year and spent an estimated £67K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.9%
Market size, estimated
£67Ka year
Peak month
December3.8× the quietest month
Top search term
yoto card holder149K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £5.73 to £18.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.21 that is £921 to £2K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£5.73–£18.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£921–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #216 within Portable Sound & Video. It carries 417 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#216in Portable Sound & Video
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Yoto Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

  • KELEKELE22%
  • Koomduk14%
  • LUVCOSY11%
  • Jaffzora10%
  • Noaya9%
  • IHIGOGOFA8%

Demand

Yoto Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Yoto Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yoto card holder149K/yr
  • yoto card case25K/yr
  • yoto card storage8K/yr
  • yoto cards holder4K/yr

Reviews and returns

What reviews say buyers love and hate about Yoto Card Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%−0.16

Strong odour

The smell is awful

it stinks of plastic/chemicals

Weight Heavy19%−0.09

Too bulky

it becomes heavy

Value For Money14%+1.03

Although it may seem a little pricey

Durability12%−0.05

I've only replaced a couple as they looked bent after a few weeks of use

Will not last a month

Advertised Vs Actual Product7%−0.02

I was wondering why there was no proper picture showing the inside

Love

Quality-Overall20%+1.29

A good quality case

The case is good quality

Looks good quality

Value For Money14%+1.03

make it well worth the price

Great value

Great for the price

Ease Of Use13%+0.61

this is convenient

making it easy to take with you wherever you go

making it easy to put in

Storage Capacity12%+0.23

giving you plenty of organised storage without feeling bulky

Great storage for yoto cards

this has plenty of space for all of them

Size-Overall10%+0.55

Each card fits easily

perfect size

a nice size for travel

Return

0.8% Return rate 58% Fixable by listing

Size-Overall44%▆▆█▆▄▅
Smell8%▇▁█▅▆▁

Strong odour

The smell is awful

it stinks of plastic/chemicals

Pockets/Compartments5%▁▁▆▁▁█
Color5%▁▁▁▆▁█
Quality-Overall5%▁█▁▁▇▁

FAQ

Common Yoto Card Holder questions

Answered from the same tracked data.