Xplora Watch for Kids
FailBuyers convert on only 0.8% of searches, so Xplora Watch for Kids is a Fail.
- Flapen Score
- 48 / 100Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 4448
- Market size
- £59K/yr104K searches / yr
- 90-day growth
- +47.4%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 17 sellers
Flapen Score
Xplora Watch for Kids against its category
The dotted line is the Electronics & Photo average. Past it, Xplora Watch for Kids is stronger. Inside it, weaker.
Market
The Xplora Watch for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Xplora Watch for Kids 104K times last year and spent an estimated £59K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +47.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £59Ka year
- Peak month
- November4.5× the quietest month
- Top search term
- xplora watch for kids22K searches a year
02 · Price
A sale here is worth £72.57.
Listings sell for £72.57 on average, from £19.98 to £180.77. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.57 that is £0 to £7K a year per listing.
- Average price
- £72.57inside the $15 to $100 sweet spot
- Price range
- £19.98–£180.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #357 within Wearable Technology. It carries 1,462 reviews at 3.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #357in Wearable Technology
- Average rating
- 3.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,462per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Xplora Watch for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
imoo Z3 Watch for Kids Kids Smart Watch with GPS Tracker 4G Phone Watch with SIM Card/WiFi for Boys & Girls Voice & Video Call SOS Camera School Mode IP68 Waterproof (Blue-Z3 imoo Z3)
- Price
- £96.79
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
XPLORA Kidzi - Watch Phone for children 4G - Calls Messages Kids School Mode SOS function GPS Location Camera and Pedometer - Including 3 months free subscription (BLACK)
- Price
- £77.52
- Rating
- 3.6/5
- Reviews
- 889
- Age
- 2y ago
Blackview 4G Kids Smart Watch GPS+LBS+Wi-Fi Tracker SOS Video Voice Chat Phone Watch Pedometer & Sleep School Mode Puzzle Games LED Torch IP68 Waterproof Best Gifts for Boys Girls Teens 4-12
- Price
- £38.25
- Rating
- 4.2/5
- Reviews
- 8,497
- Age
- 1y ago
XPLORA X6 Play - Watch Phone for Children (4G) - Calls Messages Kids School Mode SOS Function GPS Location Camera and Pedometer - Including 3 months free subscription (BLACK)
- Price
- £139.93
- Rating
- 3.7/5
- Reviews
- 858
- Age
- 3y ago
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
- Price
- £33.65
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 4mo ago
Trending
90-day click momentumBlackview 4G Kids Smart Watch GPS+LBS+Wi-Fi Tracker SOS Video Voice Chat Phone Watch Pedometer & Sleep School Mode Puzzle Games LED Torch IP68 Waterproof Best Gifts for Boys Girls Teens 4-12
- Price
- £38.25
- Rating
- 4.2/5
- Reviews
- 8,497
- Age
- 1y ago
Blackview 4G Kids Smart Watch
- Price
- £35.95
- Rating
- 2.5/5
- Reviews
- 6
- Age
- 1y ago
BJLBOJEY Kids Smart Watch GPS Tracker 4G Kid Smartwatch for Boys Girls Phone Watch with Video Call SOS School Mode Pedometer Birthday for 5-12 Years Old
- Price
- £44.77
- Rating
- 3.2/5
- Reviews
- 59
- Age
- 4mo ago
imoo Z3 Watch for Kids Kids Smart Watch with GPS Tracker 4G Phone Watch with SIM Card/WiFi for Boys & Girls Voice & Video Call SOS Camera School Mode IP68 Waterproof (Blue-Z3 imoo Z3)
- Price
- £96.79
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 9mo ago
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
- Price
- £33.65
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 4mo ago
Newest
by launch date
BJLBOJEY Kids Smart Watch GPS Tracker 4G Kid Smartwatch for Boys Girls Phone Watch with Video Call SOS School Mode Pedometer Birthday for 5-12 Years Old
- Price
- £49.75
- Rating
- 3.2/5
- Reviews
- 59
- Age
- 4mo ago
BJLBOJEY Kids Smart Watch GPS Tracker 4G Kid Smartwatch for Boys Girls Phone Watch with Video Call SOS School Mode Pedometer Birthday for 5-12 Years Old
- Price
- £44.77
- Rating
- 3.2/5
- Reviews
- 59
- Age
- 4mo ago
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
- Price
- £33.65
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 4mo ago
Blackview 4G Kids Smart Watch for Boys Girls GPS+LBS+Wi-Fi Tracker SOS Call/Video Call/Phone Call/Voice Chat Sleep Monitor Pedometer Class Mode Camera Games Birthday Toys for 5-12 Year Olds
- Price
- £33.70
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 4mo ago
XPLORA One - Feature Phone for kids with Xplora Guardian Service Touchscreen School Mode SOS Function GPS Location and Safety Zones - Subscription required
- Price
- £117.06
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
17
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
5%
- XPLORA45%
- imoo20%
- Blackview17%
- ELEJAFE5%
- BJLBOJEY4%
- BIGGERFIVE4%
- Open — no brand owns it (2 brands, 5%)
Demand
Xplora Watch for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.5×
Search terms
Top Xplora Watch for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- xplora watch for kids22K/yr
- kidsnav watch9K/yr
- kids phone watch10K/yr
- children phone watches11K/yr
- xplora7K/yr
- kids tracking watch5K/yr
- kids smart watch phone9K/yr
- phone watch for kids4K/yr
- kidsnav7K/yr
- kids smart watch with sim card9K/yr
Reviews and returns
What reviews say buyers love and hate about Xplora Watch for Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work as described
Limited functions
Not working
Stopped charging
Weird charger
Does not charge
trying to connect it to the app has proved absolutely hopeless
the interface can feel a bit slow
was unable to connect
gps isn't accurate
pure gps doesn't seem to work at all
the gps and pedometer dont work
it's not even lasted the day
Broke within a couple of weeks it did
Stopped working after 6 Months
Love
Easy to use
easy to navigate
easy to operate
Good quality
Very good product for kids
Happy with product and eady
Good value
Value for money
worth it
GPS accurate
Navigation is straightforward
the location GPS is good
Present for grandchild who is delighted with it
Perfect gift for birthday
Nice gift for kids
Return
3.4% Return rate 7% Fixable by listing
gps isn't accurate
pure gps doesn't seem to work at all
the gps and pedometer dont work
Doesn't work as described
Limited functions
Not working
trying to connect it to the app has proved absolutely hopeless
the interface can feel a bit slow
was unable to connect
Stopped charging
Weird charger
Does not charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xplora Watch for Kids questions
Answered from the same tracked data.