Wireless Earbuds
MaybeShoppers spend $18.0M a year here. But the average product has 21,588 reviews to catch up to, so Wireless Earbuds is a Maybe.
- Flapen Score
- 63 / 100Top 2% of 1,488 Electronics & Photo niches · +19 vs the category median of 4463
- Market size
- £18.0M/yr15.1M searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 43%top-5 click share · 22 brands · 142 sellers
Flapen Score
Wireless Earbuds against its category
The dotted line is the Electronics & Photo average. Past it, Wireless Earbuds is stronger. Inside it, weaker.
Market
The Wireless Earbuds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wireless Earbuds 15.1M times last year and spent an estimated £18.0M. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 15.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18.0M a year.
- Searches, last 12 months
- 15.1M
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £18.0Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- ear buds3.3M searches a year
02 · Price
A sale here is worth £29.30.
Listings sell for £29.30 on average, from £5.23 to £164.88. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At £29.30 that is £440K to £586K a year per listing.
- Average price
- £29.30inside the $15 to $100 sweet spot
- Price range
- £5.23–£164.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £440K–£586K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #75 within Headphones, Earphones & Accessories. It carries 21,588 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #75in Headphones, Earphones & Accessories
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,588per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 14 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wireless Earbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime IPX5 Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization via App
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 111,449
- Age
- 3y ago
soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £21.41
- Rating
- 4.3/5
- Reviews
- 38,187
- Age
- 2y ago
soundcore Anker P30i Adaptive Noise Cancelling Wireless Earbuds
- Price
- £21.30
- Rating
- 4.3/5
- Reviews
- 38,187
- Age
- 2y ago
soundcore Anker P31i Real-Time Adaptive Noise Cancelling Hi-Res Sound
- Price
- £25.04
- Rating
- 4.6/5
- Reviews
- 6,450
- Age
- 10mo ago
JBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
Trending
90-day click momentumJBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
HAOYUYAN Wireless Earbuds Deep Sea Gray
- Price
- £16.76
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2mo ago
Wireless Earbuds Bluetooth 5.4 Headphones In Ear with 48H Playtime LED Display Hi-Fi Deep Bass Stereo Sound ENC Dual Mics for Clear Calls Lightweight Ear Buds IPX7 Waterproof for iPhone Android
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 2mo ago
Wireless Earbuds 6D-Stereo 2026 Bluetooth 5.4 Headphones 50+Hrs Deep Bass Ear Buds ENC Noise Cancelling Earphones USB-C Fast Charging IP-X7 Waterproof Headset Android iOS for Sport Gym Running
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 24,188
- Age
- 5mo ago
Ear Buds Wireless Earbuds Bluetooth Headphones 5.4 with 4 ENC Noise Cancelling Mic 48H Playtime LED Display IPX7 Waterproof Deep Bass Stereo Headphones Wireless for Running Gym & Gaming Black
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 5mo ago
Newest
by launch dateJBES Wireless Earbuds Bluetooth Earphones 60H Deep Bass Ear Buds with 6 Noise Cancelling Microphone IP5 Waterproof in Ear Headphones for iPhone Android Sports Gaming (White)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 121
- Age
- today
HAOYUYAN Wireless Earbuds Deep Sea Gray
- Price
- £16.76
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2mo ago
Wireless Earbuds Bluetooth 5.4 Headphones In Ear with 48H Playtime LED Display Hi-Fi Deep Bass Stereo Sound ENC Dual Mics for Clear Calls Lightweight Ear Buds IPX7 Waterproof for iPhone Android
- Price
- £11.84
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 2mo ago
Ear Buds Wireless Earbuds Bluetooth Headphones 5.4 with 4 ENC Noise Cancelling Mic 48H Playtime LED Display IPX7 Waterproof Deep Bass Stereo Headphones Wireless for Running Gym & Gaming Black
- Price
- £14.85
- Rating
- 4.6/5
- Reviews
- 929
- Age
- 5mo ago
Wireless Earbuds 6D-Stereo 2026 Bluetooth 5.4 Headphones 50+Hrs Deep Bass Ear Buds ENC Noise Cancelling Earphones USB-C Fast Charging IP-X7 Waterproof Headset Android iOS for Sport Gym Running
- Price
- £17.03
- Rating
- 4.5/5
- Reviews
- 24,188
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
142
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
43%
Top 20: 79%
Open market
31%
- soundcore48%
- Apple5%
- Btootos5%
- JBL4%
- JBES4%
- Drsaec4%
Demand
Wireless Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Wireless Earbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ear buds3.3M/yr
- earphones2.4M/yr
- wireless earbuds2.3M/yr
- earbuds1.5M/yr
- soundcore earbuds592K/yr
- noise cancelling earbuds602K/yr
- bluetooth earphones614K/yr
- jbl earbuds441K/yr
- ear buds wireless earbuds412K/yr
- samsung earbuds413K/yr
Reviews and returns
What reviews say buyers love and hate about Wireless Earbuds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fall apart easily
Broke within a week
just fell apart
Cant connect
Unstable connection
constantly disconnects
POOR SOUND QUALITY
Sound not clear
Not loud enough
Rubbish quality
Cheap quality
BAD QUALITY
Stopped Charging
will not charge
will not hold a charge
Love
Clear sound
Amazing sound
Beautiful sound
Brilliant build quality
The build quality is excellent
Amazing Quality
Fair price
Affordable price
Great headphones for price
Amazing battery life
Long lasting battery
Good Battery
Charges well
Charging is quick
charges fast
Return
1.9% Return rate 12% Fixable by listing
POOR SOUND QUALITY
Sound not clear
Not loud enough
Cant connect
Unstable connection
constantly disconnects
Stopped working
Didn't work
Just not powering up
Stopped Charging
will not charge
will not hold a charge
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wireless Earbuds questions
Answered from the same tracked data.