Whoop

Shoppers searched for this 775K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £651K a year.

Searches, last 12 months

775K

Growth, 90 days vs prior 90

+28.5%

Conversion, latest week

1.7%

Market size, estimated

£651Ka year

Peak month

July2.4× the quietest month

Top search term

whoop246K searches a year

Listings sell for £49.95 on average, from £18.08 to £180.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 5,000 to 6,000 of them. At £49.95 that is £250K to £300K a year per listing.

Average price

£49.95inside the $15 to $100 sweet spot

Price range

£18.08–£180.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

5,000–6,000

Revenue per listing a year

£250K–£300K

Returns

4.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #962 within Wearable Technology. It carries 760 reviews at 3.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#962in Wearable Technology

Average rating

3.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

760per listing

Listings tracked

7

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

20 months