White Headphones
FailShoppers spend only $27K a year here, so White Headphones is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £27K/yr56K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 44 sellers
Flapen Score
White Headphones against its category
The dotted line is the Electronics & Photo average. Past it, White Headphones is stronger. Inside it, weaker.
Market
The White Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Headphones 56K times last year and spent an estimated £27K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £27Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- white headphones27K searches a year
02 · Price
A sale here is worth £14.98.
Listings sell for £14.98 on average, from £8.84 to £27.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.98 that is £0 to £1K a year per listing.
- Average price
- £14.98under the $15 to $100 sweet spot
- Price range
- £8.84–£27.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #86 within Headphones, Earphones & Accessories. It carries 12,522 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #86in Headphones, Earphones & Accessories
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,522per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 17 months
Products
Top White Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KVIDIO Bluetooth Headphones Over Ear 65 Hours Playtime Wireless Headphones with Microphone Foldable Lightweight Headset with Deep Bass HiFi Stereo Sound for Travel Work PC Cellphone (White)
- Price
- £16.69
- Rating
- 4.6/5
- Reviews
- 15,431
- Age
- 3y ago

ZZOSRDR Bluetooth Headphones Over Ear Foldable Lightweight Wireless Headset Wireless Headphones with Built-in Mic FM SD/TF for Online Class Office PC Phone (White)
- Price
- £9.92
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 1y ago

soundcore By Anker H30i Wireless On-Ear Headphones Foldable Design Pure Bass 70H Playtime Bluetooth 5.3 Lightweight and Comfortable App Connectivity Multipoint Connection
- Price
- £17.33
- Rating
- 4.6/5
- Reviews
- 10,841
- Age
- 2y ago

HechoVinen Wireless Over Ear Headphones Noise Canceling Bluetooth Headphones 12H Playtime Foldable Soft Earmuffs for iPhone Android Laptops PC TV (White)
- Price
- £12.08
- Rating
- 3.2/5
- Reviews
- 21
- Age
- 11mo ago

LORELEI B-C6 Wireless Over-Ear Headphones 50H Playtime Foldable Lightweight Bluetooth Headsets Deep Bass Built-in Microphone Memory Foam Earmuffs for Travel Office (Beige White)
- Price
- £15.84
- Rating
- 4.4/5
- Reviews
- 847
- Age
- 2y ago
Trending
90-day click momentum
Rebocico Bluetooth Headphones Over Ear 40H Playtime Headphones Wireless with Microphone 3 EQ Modes Headphone Wireless Bluetooth Foldable Lightweight Headset for Travel Work PC Cellphone (White)
- Price
- £12.29
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago

LORELEI Q30 Bluetooth Headphones Over Ear 60H Playtime & 3 EQ Music Modes BT6.0 Headphones Wireless with Mic Foldable Lightweight Headsets HiFi Stereo Deep Bass for Home Travel iPad Tablet-Beige White
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 7mo ago

HechoVinen Wireless Over Ear Headphones Noise Canceling Bluetooth Headphones 12H Playtime Foldable Soft Earmuffs for iPhone Android Laptops PC TV (White)
- Price
- £12.08
- Rating
- 3.2/5
- Reviews
- 21
- Age
- 11mo ago

RORSOU C6 Active Noise Cancelling Headphones Wireless Over Ear Bluetooth Headphones 60H Playtime Lightweight Folding Deep Bass Comfort Fit Ear Cups Headset with Mic for iPad/Travel/PC/Home Silver
- Price
- £21.47
- Rating
- 4.2/5
- Reviews
- 1,543
- Age
- 1y ago

iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 10mo ago
Newest
by launch date
Rebocico Bluetooth Headphones Over Ear 40H Playtime Headphones Wireless with Microphone 3 EQ Modes Headphone Wireless Bluetooth Foldable Lightweight Headset for Travel Work PC Cellphone (White)
- Price
- £12.29
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 4mo ago

LORELEI Q30 Bluetooth Headphones Over Ear 60H Playtime & 3 EQ Music Modes BT6.0 Headphones Wireless with Mic Foldable Lightweight Headsets HiFi Stereo Deep Bass for Home Travel iPad Tablet-Beige White
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 7mo ago

iLove Wireless Earbuds Bluetooth 5.4 Headphones in Ear with Charging Case HiFi Stereo Sound IPX8 Waterproof Earphones 48H Playtime Touch Control Wireless Headphones for iOS/iPhone/Android
- Price
- £9.51
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 10mo ago

Grstltd BT06 Wireless Headphones Over Ear Bluetooth Headphones with Mic Hi-Fi Stereo Sound Bluetooth 5.3 Foldable Design Wireless & Wired Headphones for Travel/Office/Home (White)
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 10mo ago

HechoVinen Wireless Over Ear Headphones Noise Canceling Bluetooth Headphones 12H Playtime Foldable Soft Earmuffs for iPhone Android Laptops PC TV (White)
- Price
- £12.08
- Rating
- 3.2/5
- Reviews
- 21
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
44
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
27%
- KVIDIO27%
- soundcore12%
- ZZOSRDR10%
- RORSOU10%
- LORELEI7%
- HechoVinen7%
Demand
White Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top White Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white headphones27K/yr
- headphones white8K/yr
- white wireless headphones9K/yr
- headphones wireless white3K/yr
- wireless headphones white4K/yr
- white headphones wireless4K/yr
Reviews and returns
What reviews say buyers love and hate about White Headphones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Durability is quite bad
Broke after a few month
Break easily
Poor sound quality
Sound cutting out
Sound isnt great
Terrible product - Super cheap
Bad quality
the call quality is very poor
charging problem
Stopped charging
will not hold a charge
Loud
Very loud
although maybe a little quiet
Love
Decent sound quality
Beautiful sound
Good clear sound
Amazing quality
Great build quality
The build quality is excellent
Excellent value
Affordable price
Excellent price
Battery is good
Amazing battery life
Battery lasts a long time
Easy to connect
They connect easily
great connectivity
Return
1.7% Return rate 18% Fixable by listing
stopped working
Not working
Not turning on
Poor sound quality
Sound cutting out
Sound isnt great
then it disconnected
Intermittent connection
wont connect to anything
Terrible product - Super cheap
Bad quality
the call quality is very poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Headphones questions
Answered from the same tracked data.









