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White Backdrop

Fail

Shoppers spend only $51K a year here, so White Backdrop is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£51K/yr97K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 11 sellers

Flapen Score

White Backdrop against its category

The dotted line is the Electronics & Photo average. Past it, White Backdrop is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Backdrop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Backdrop 97K times last year and spent an estimated £51K. The top 5 brands take 90% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
3.5%
Market size, estimated
£51Ka year
Peak month
January1.5× the quietest month
Top search term
white backdrop36K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £6.81 to £31.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.04 that is £2K to £4K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£6.81–£31.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #51 within Camera & Photo. It carries 3,477 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#51in Camera & Photo
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,477per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Backdrop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

6%

  • Zdada42%
  • UTEBIT15%
  • JEBUTU14%
  • NEEWER13%
  • RTUIY7%
  • EMART4%
  • Open — no brand owns it (2 brands, 6%)

Demand

White Backdrop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top White Backdrop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white backdrop36K/yr
  • white backdrop for photography21K/yr
  • white photography backdrop9K/yr
  • white photo backdrop11K/yr
  • white screen6K/yr
  • white background6K/yr
  • white background photography5K/yr
  • white back drop3K/yr

Reviews and returns

What reviews say buyers love and hate about White Backdrop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.01

Could be abit thicker material

it is very thin so you can't have a rear light source

Advertised Vs Actual Product17%−0.18

Image is a bit misleading

Strength17%−0.15

Does not feel sturdy

Durability17%−0.15

not for long term

Material Quality6%−0.11

What material back drop

Love

Quality-Overall26%+0.86

Good quality, I purchased the polyester backdrop

Good quality

Good quality and good colour, easy to wash, perfect as a photo background

Value For Money19%+0.84

Great for the price

This item was good for the price

Great and Affordable

Assembly/Installation16%+1.98

Easy to assemble

Easy to install

Easy to put up

Material Quality11%−0.11

The material looks good on camera

The material feels decent

The material does not look damaged at all so I will be keeping it

Size-Overall10%+0.80

Its great size it good

Size as described

Fit for purpose

Return

4.8% Return rate 44% Fixable by listing

Size-Overall27%██▆▆▆▃
Quality-Overall16%▇▆▄▅▅█
Material Quality13%▅▆▃█▇█

What material back drop

Advertised Vs Actual Product9%▂██▅▁█

Image is a bit misleading

Functionality-Overall7%▄▆█▄▄▂

FAQ

Common White Backdrop questions

Answered from the same tracked data.