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Waterproof Pouch

Maybe

An estimated 1.2% of orders come back. But shoppers spend an estimated $31K a year here, so Waterproof Pouch is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£31K/yr85K searches / yr
90-day growth
+42.7%search demand this quarter
Competition
40%top-5 click share · 24 brands · 44 sellers

Flapen Score

Waterproof Pouch against its category

The dotted line is the Electronics & Photo average. Past it, Waterproof Pouch is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Pouch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Waterproof Pouch 85K times last year and spent an estimated £31K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+42.7%
Conversion, latest week
3.4%
Market size, estimated
£31Ka year
Peak month
July17.0× the quietest month
Top search term
waterproof pouch52K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £2.07 to £21.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.59 that is £0 to £1K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£2.07–£21.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #65 within Cases & Covers. It carries 3,700 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#65in Cases & Covers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,700per listing
Listings tracked
35

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Waterproof Pouch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£931£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

44

Est. top-5 brand share

54%

Top 20: 97%

Est. top-5 click share

40%

Top 20: 86%

Open market

40%

  • ivoler18%
  • ECHTPower14%
  • Spigen8%
  • American Logic7%
  • SYNCWIRE7%
  • YUMQUA6%

Demand

Waterproof Pouch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 17.0×

Search terms

Top Waterproof Pouch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waterproof pouch52K/yr
  • waterproof pouch for swimming13K/yr
  • waterproof pouch bag9K/yr
  • waterproof money holder for swimming4K/yr
  • waterproof money holder4K/yr
  • waterproof travel pouch3K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Pouch

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Water Resistance”
18%of negative reviews mention “Water Resistance”
1.2%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waterproof Pouch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data