Waterproof Fitbit

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

0.8%

Market size, estimated

£45Ka year

Peak month

August1.4× the quietest month

Top search term

fit39K searches a year

Listings sell for £62.12 on average, from £16.31 to £137.33. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £62.12 that is £0 to £6K a year per listing.

Average price

£62.12inside the $15 to $100 sweet spot

Price range

£16.31–£137.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #68 within Wearable Technology. It carries 10,618 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

91%

Out of stock, average day

9.7%

Average rank

#68in Wearable Technology

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,618per listing

Listings tracked

34

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months