Watch Batteries
FailPrices span $2.40–$8.38, mostly outside the sweet spot, so Watch Batteries is a Fail.
- Flapen Score
- 39 / 100Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 4439
- Market size
- £114K/yr320K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 38 sellers
Flapen Score
Watch Batteries against its category
The dotted line is the Electronics & Photo average. Past it, Watch Batteries is stronger. Inside it, weaker.
Market
The Watch Batteries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Watch Batteries 320K times last year and spent an estimated £114K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £114Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- watch batteries236K searches a year
02 · Price
A sale here is worth £4.28.
Listings sell for £4.28 on average, from £2.40 to £8.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.28 that is £4K to £5K a year per listing.
- Average price
- £4.28under the $15 to $100 sweet spot
- Price range
- £2.40–£8.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #261 within Household Batteries, Chargers & Accessories. It carries 5,070 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #261in Household Batteries, Chargers & Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,070per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Watch Batteries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
- Price
- £3.02
- Rating
- 4.3/5
- Reviews
- 463
- Age
- 4y ago
ABSINA Button Batteries Mixed Pack of 50 Alkaline 1.5V
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 4,520
- Age
- 3y ago
100 Assorted Mixed Alkaline Button Cell Batteries 377 Ag1 Ag3 Ag4 Ag10 Ag12 Ag13
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 3,226
- Age
- 7y ago
S9715 JCB Coin Cell Mix Batteries - Pack of 15
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 5,501
- Age
- 13y ago
LiCB 10 PCS SR626SW 377 AG4 1.5V Button Cell Watch Batteries
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 9,469
- Age
- 7y ago
Trending
estimated 90-day click momentum
LiCB 20 PCS SR621SW AG1 364 363 LR621 1.55V Button Cell Watch Batteries
- Price
- £5.05
- Rating
- 4.6/5
- Reviews
- 9,460
- Age
- 8y ago
20 x AG1 AG3 AG4 AG10 AG13 PoundMax Alkaline Mixed Battery
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
- Price
- £3.02
- Rating
- 4.3/5
- Reviews
- 463
- Age
- 4y ago
LiCB 10 PCS SR927SW LR927 AG7 SR929SW 395 399 1.55V Button Cell Watch Batteries
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 5,236
- Age
- 7y ago
LiCB 10 PCS SR626SW 377 AG4 1.5V Button Cell Watch Batteries
- Price
- £3.42
- Rating
- 4.6/5
- Reviews
- 9,469
- Age
- 7y ago
Newest
by launch date
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 11mo ago
100 Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Calculators Key Fobs Toys
- Price
- £4.08
- Rating
- 4.3/5
- Reviews
- 374
- Age
- 2y ago
20 x AG1 AG3 AG4 AG10 AG13 PoundMax Alkaline Mixed Battery
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago
ABSINA Button Batteries Mixed Pack of 50 Alkaline 1.5V
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 4,520
- Age
- 3y ago
ABSINA Button Batteries Mixed Pack of 100 Alkaline 1.5V
- Price
- £8.38
- Rating
- 4.4/5
- Reviews
- 4,520
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
38
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
11%
- CRAVIING26%
- ABSINA21%
- Cell Batteries15%
- LiCB13%
- JCB9%
- ORCHIDS4%
- Open — no brand owns it (3 brands, 11%)
Demand
Watch Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Watch Batteries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- watch batteries236K/yr
- watch battery45K/yr
- watch batteries assorted sizes26K/yr
- button batteries assorted sizes5K/yr
- small watch batteries4K/yr
- batteries for watches3K/yr
Reviews and returns
What reviews say buyers love and hate about Watch Batteries
We read the reviews and the return reasons for every product selling here.
“Every battery was almost dead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watch Batteries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data