watch batteries
Skip itPrices mostly outside the sweet spot ($2.40–$8.38) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£114K£114K/yr · 320K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,069.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Price range
Bad£2.40–£8.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, watch batteries is a £114K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
watch batteries market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £107K–£128K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #261
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 2.7%
- Avg brand age
- 75 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
38
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- CRAVIING26%
- ABSINA21%
- Cell Batteries15%
- LiCB13%
- JCB9%
- ORCHIDS4%
- Open — no brand owns it (3 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top watch batteries search terms
- watch batteries236K/yr
- watch battery45K/yr
- watch batteries assorted sizes26K/yr
- button batteries assorted sizes5K/yr
- small watch batteries4K/yr
- batteries for watches3K/yr
Top watch batteries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
CRAVIING£3.024.3★463 rev
ABSINA Button Batteries Mixed Pack of 50 Alkaline 1.5V
ABSINA£6.734.4★4,520 rev
100 Assorted Mixed Alkaline Button Cell Batteries 377 Ag1 Ag3 Ag4 Ag10 Ag12 Ag13
Cell Batteries£3.734.4★3,226 rev
S9715 JCB Coin Cell Mix Batteries - Pack of 15
JCB£2.604.4★5,501 rev
LiCB 10 PCS SR626SW 377 AG4 1.5V Button Cell Watch Batteries
LiCB£3.424.6★9,469 rev
Newest
by launch date
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
ORCHIDS£3.2792 rev
100 Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Calculators Key Fobs Toys
CRAVIING£4.08374 rev
20 x AG1 AG3 AG4 AG10 AG13 PoundMax Alkaline Mixed Battery
PoundMax£2.60115 rev
ABSINA Button Batteries Mixed Pack of 50 Alkaline 1.5V
ABSINA£6.734,520 rev
ABSINA Button Batteries Mixed Pack of 100 Alkaline 1.5V
ABSINA£8.384,520 rev
Trending
90-day click momentum
LiCB 20 PCS SR621SW AG1 364 363 LR621 1.55V Button Cell Watch Batteries
LiCB£5.054.6★
20 x AG1 AG3 AG4 AG10 AG13 PoundMax Alkaline Mixed Battery
PoundMax£2.604.6★
50 Pack Assorted Mixed Alkaline Button Cell Batteries AG1/LR621 | AG3/LR41 | AG4/LR66 | AG10/LR54 | AG12/LR43 | AG13/LR44 Battery for Watches Toys Calculators Key Fobs
CRAVIING£3.024.3★
LiCB 10 PCS SR927SW LR927 AG7 SR929SW 395 399 1.55V Button Cell Watch Batteries
LiCB£3.424.6★
LiCB 10 PCS SR626SW 377 AG4 1.5V Button Cell Watch Batteries
LiCB£3.424.6★
What buyers say about watch batteries
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“As advertised”
“Good Batteries”
“Good quality arrived quickly”
“Fits perfectly”
“Reliability”
“simple to use”
“Fits watch”
“Fully charged”
“good new item”
What buyers complain about
“Every battery was almost dead”
“Pretty much dead upon first use”
“Too small”
“Cheap for a reason”
“Hard to get out the packet”
“All charged up after a quick turn around”
“Waste of money”
“Described great unfortunately it doesnt fit”
“Did not work”
“alot are to thin”
Top return reasons
Common questions
- Is watch batteries profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the watch batteries niche?
- 9 brands and 38 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in watch batteries?
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for watch batteries peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the watch batteries niche?
- Listings span £2.40–£8.38; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 5,070 reviews — the moat a new listing must climb.