- Flapen Score
- 43 / 100Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 4443
- Market size
- £85K/yr240K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 51%top-5 click share · 13 brands · 36 sellers
Flapen Score
Walkman against its category
The dotted line is the Electronics & Photo average. Past it, Walkman is stronger. Inside it, weaker.
Market
The Walkman market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Walkman 240K times last year and spent an estimated £85K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 240K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £85Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- walkman98K searches a year
02 · Price
A sale here is worth £36.70.
Listings sell for £36.70 on average, from £6.30 to £184.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £36.70 that is £0 to £4K a year per listing.
- Average price
- £36.70inside the $15 to $100 sweet spot
- Price range
- £6.30–£184.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #43 within Portable Sound & Video. It carries 1,378 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 23.3%
- Average rank
- #43in Portable Sound & Video
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,378per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Walkman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkmaner Cassette Player/Recorder Am/FM Radio Portable Cassette Player Cassette Recording Built-in Speakers Manual Recording T201 (Black)
- Price
- £16.77
- Rating
- 4.1/5
- Reviews
- 551
- Age
- 1y ago

Portable Cassette Player Tape Recorder Walkman with Built-in Speaker Microphone Headphone Jack 4.57 x 3.54 x 1.38 inches
- Price
- £17.12
- Rating
- 3.9/5
- Reviews
- 2,394
- Age
- 3y ago

Bluetooth Cassette Tape Player with 1100mAH Rechargeable Battery Compact Vintage Cassette Player with Earphone Back Clip Microcassette Player for Home Park (Black)
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago

Groov-e Retro Personal Cassette Player and Recorder with AM/FM Radio - Built-in Speaker & Microphone One-Touch Recording Belt Clip and Earphones Included - Silver
- Price
- £17.43
- Rating
- 4.1/5
- Reviews
- 3,152
- Age
- 10y ago

Sony WM-EX190 Walkman Stereo Cassette Player with Anti-Rolling Mechanism
- Price
- £152.00
- Rating
- 3.5/5
- Reviews
- 64
- Age
- 13y ago
Trending
90-day click momentum
Reshow Portable Tape Player with Headphones Cassette Tape Player Convert Cassette Recorder to iPod FormatCompatible with Laptops and PCs-Black
- Price
- £20.82
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

TOMASHI Portable Cassette Player with Bluetooth Cassette Stereo Player with Type-C Charging Built-in Battery Belt Clip and Earphone Jack for Wireless Music Playback (Yellow Clear)
- Price
- £56.82
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 4mo ago

Walkmaner Cassette Player/Recorder Am/FM Radio Portable Cassette Player Cassette Recording Built-in Speakers Manual Recording (Pink)
- Price
- £18.10
- Rating
- 4.1/5
- Reviews
- 551
- Age
- 1y ago

KLIM K7 Cassette Tape Player with F1 Earphones - Cassette to MP3 Converter - Portable - Tape Recorder with Built-in Microphone & Speaker - Rechargeable Battery - Earphones - 16GB SD Card - Black
- Price
- £26.01
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 10mo ago

KLIM K7 Cassette Tape Player - Cassette to MP3 Converter - Portable Cassette Player - Tape Recorder with Built-in Microphone & Speaker - Rechargeable Battery - Earphones - 16GB SD Card - Blue
- Price
- £30.18
- Rating
- 4.5/5
- Reviews
- 1,293
- Age
- 1y ago
Newest
by launch date
TOMASHI Portable Cassette Player with Bluetooth Cassette Stereo Player with Type-C Charging Built-in Battery Belt Clip and Earphone Jack for Wireless Music Playback (Yellow Clear)
- Price
- £56.82
- Rating
- 3.9/5
- Reviews
- 63
- Age
- 4mo ago

Reshow Portable Tape Player with Headphones Cassette Tape Player Convert Cassette Recorder to iPod FormatCompatible with Laptops and PCs-Black
- Price
- £20.82
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

Reshow Cassette Player - Portable Cassette Player That Records MP3 Audio Music via USB - Converts Cassettes to iPod - Compatible with Laptops and PCs Format-Silver
- Price
- £17.64
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 9mo ago

KLIM K7 Cassette Tape Player with F1 Earphones - Cassette to MP3 Converter - Portable - Tape Recorder with Built-in Microphone & Speaker - Rechargeable Battery - Earphones - 16GB SD Card - Black
- Price
- £26.01
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 10mo ago

Groov-e Retro Cassette Player & Recorder with Bluetooth - Comes with Headphones Has Auto Reverse Feature Built-In Mic & Speaker USB or Battery-Operated
- Price
- £21.99
- Rating
- 3.8/5
- Reviews
- 26
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
36
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
17%
- Mersoco25%
- TOMASHI18%
- Gracioso12%
- KLIM11%
- groov e8%
- Reshow7%
- Open — no brand owns it (7 brands, 17%)
Demand
Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Walkman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walkman98K/yr
- walkman cassette player59K/yr
- sony walkman cassette player33K/yr
- portable cassette players16K/yr
- bluetooth cassette player10K/yr
- cassette player bluetooth7K/yr
- cassette walkman6K/yr
- walkman cassette player with headphones5K/yr
- personal cassette player6K/yr
Reviews and returns
What reviews say buyers love and hate about Walkman
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The recording quality was disappointing
terrible sound quality
Not worth the money sound quality rubbish
Poor quality
Sadly, the quality of the playback was not good enough
Terrible quality build
Didnt function correctly
It doesn't work as described
Did not work
Too loud
Buzzes
It's developed a loud buzz
Very short life
the door broke by simply opening it
It's broken and doesn't work
Love
the build quality feels surprisingly solid
The quality is great for this compact item
Build quality is very good
Excellent value
Good for the money
Worth it
Sound is pretty good
Sound quality from the built-in speaker is adequate
the sound is quite decent
Easy to Use
Very straightforward to use
the controls are straightforward
As advertised
Does the job
works as expected
Return
4.0% Return rate 0% Fixable by listing
The recording quality was disappointing
terrible sound quality
Not worth the money sound quality rubbish
Didnt function correctly
It doesn't work as described
Did not work
Poor quality
Sadly, the quality of the playback was not good enough
Terrible quality build
Play button does not stay down
Then we popped a cassette in and pressed play and the play button stuck
Nothing will release it not even the stop button
Too loud
Buzzes
It's developed a loud buzz
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walkman questions
Answered from the same tracked data.









