- Flapen Score
- 38 / 100Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 4438
- Market size
- £130K/yr373K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 3 sellers
Flapen Score
Vuse against its category
The dotted line is the Electronics & Photo average. Past it, Vuse is stronger. Inside it, weaker.
Market
The Vuse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vuse 373K times last year and spent an estimated £130K. All 3 brands take every click. Demand peaks in Aug–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 373K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £130Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- nicotine free vaping80K searches a year
02 · Price
A sale here is worth £6.53.
Listings sell for £6.53 on average, from £4.84 to £11.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At £6.53 that is £26K to £33K a year per listing.
- Average price
- £6.53under the $15 to $100 sweet spot
- Price range
- £4.84–£11.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £26K–£33K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 428 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Vuse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.35
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.95
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 11mo ago
Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)
- Price
- £11.88
- Rating
- 3.0/5
- Reviews
- 58
- Age
- 1y ago
Trending
90-day click momentumCigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)
- Price
- £11.88
- Rating
- 3.0/5
- Reviews
- 58
- Age
- 1y ago
VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.35
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.95
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 11mo ago
Newest
by launch dateVUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 11mo ago
Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)
- Price
- £11.88
- Rating
- 3.0/5
- Reviews
- 58
- Age
- 1y ago
VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £5.35
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
- Price
- £4.95
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- VYPE68%
- Vuse27%
- cigtrus5%
Demand
Vuse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Vuse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nicotine free vaping80K/yr
- vuse pods100K/yr
- vuse60K/yr
- vuse pro device21K/yr
- vuse pods nicotine free17K/yr
- veev one pods9K/yr
- vuse pods with nicotine11K/yr
- no nicotine vaping13K/yr
- vuse device4K/yr
- veev7K/yr
Reviews and returns
What reviews say buyers love and hate about Vuse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Absolutely rubbish only charged 3 times then knackered don't buy spend ya fiver on something else
both failed to charge after a month
Failed to charge
Unfortunately received and one of the pods were broken
Not fit for purpose
Cheap tack
Love
As expected
I found this product the best it has stopped me smoking for the last 6 months so glad I tried it
Overall, Im very happy with them and would definitely recommend them to anyone looking to move to 0mg nicotine
Perfect really small i like that it very light too pictured the old style one next to it for size
is nicotine free
Return
0.8% Return rate 22% Fixable by listing
Not fit for purpose
Absolutely rubbish only charged 3 times then knackered don't buy spend ya fiver on something else
both failed to charge after a month
Failed to charge
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vuse questions
Answered from the same tracked data.