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Vuse

a concentrated shelf (top 5 take 100% of clicks) — Vuse doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 29Growth 22Conversion 61Competition 0Returns 96Price range 0Avg price 18Brand share 0Review moat 79Quality gap 95
This niche Category average

Is Vuse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vuse is a £130K/yr Amazon United Kingdom market (373K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 38/100.

Vuse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 5.3% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr30K
Search volume / yr-6.7%373K
Conversion rate5.3%
Avg price£6.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 3
Top-5 product click share100%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement20%
New entrants (1y)1· 1 succeeded
Avg rating4.0★
Avg reviews428

Top Vuse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£20K£39K£59K£78K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • VYPE68%
  • Vuse27%
  • cigtrus5%

Vuse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume373KCVR5.3%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews428Avg BSR#4
10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Oct · busiest ÷ quietest = 1.7×

Top Vuse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nicotine free vaping80K/yr
  • vuse pods100K/yr
  • vuse60K/yr
  • vuse pro device21K/yr
  • vuse pods nicotine free17K/yr
  • veev one pods9K/yr
  • vuse pods with nicotine11K/yr
  • no nicotine vaping13K/yr
  • vuse device4K/yr
  • veev7K/yr

What reviews say buyers love and hate about Vuse

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product14%

As expected

Side Effects14%

I found this product the best it has stopped me smoking for the last 6 months so glad I tried it

Quality-Overall14%

Overall, Im very happy with them and would definitely recommend them to anyone looking to move to 0mg nicotine

Size-Overall14%

Perfect really small i like that it very light too pictured the old style one next to it for size

Toxic/Chemical Free14%

is nicotine free

What buyers complain about

100% of reviews
Charging38%

Absolutely rubbish only charged 3 times then knackered don't buy spend ya fiver on something else

Defective Material/Parts25%

Unfortunately received and one of the pods were broken

Size-Overall25%

Not fit for purpose

Quality-Overall13%

Cheap tack

Vuse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
20%
2Compatibility-Overall
14%
3Size-Overall
13%
4Charging
10%
5Breathability
10%

Common Vuse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vuse 38/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -6.7% over the last 90 days.
Search demand for Vuse on Amazon United Kingdom peaks in Aug–Oct, where the busiest month runs 1.7× the quietest.