Is vuse profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).

How competitive is the vuse niche?

3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vuse?

Top complaints mined from reviews: Charging, Defective Material/Parts, Size-Overall. The return rate is 0.8%.

When does demand for vuse peak?

Demand peaks in Aug–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the vuse niche?

Listings span £4.84–£11.88; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

vuse

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great427.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£130K

£130K/yr · 373K searches

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.53

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.84–£11.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, vuse is a £130K/yr Amazon United Kingdom market (373K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vuse market data

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: £163K–£196K; units × avg price
Conversion rate: 5.3%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

VYPE68%
Vuse27%
cigtrus5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

Peak months: Aug, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top vuse search terms

nicotine free vaping80K/yr -8.7%1.4% conv.
vuse pods100K/yr -9.6%5.8% conv.
vuse60K/yr -16.1%1.9% conv.
vuse pro device21K/yr +4.2%0.3% conv.
vuse pods nicotine free17K/yr -25.9%15.4% conv.
veev one pods9K/yr +62.6%0.6% conv.
vuse pods with nicotine11K/yr +5.8%2.5% conv.
no nicotine vaping13K/yr -22.8%0.7% conv.
vuse device4K/yr +256.5%0.2% conv.
veev7K/yr +4.5%0.3% conv.

All search terms

Top vuse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£4.844.2★520 rev

VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£5.354.2★520 rev

VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

Vuse£4.954.2★520 rev

VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

Vuse£5.614.2★520 rev

Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)

cigtrus£11.883.0★58 rev

Newest

by launch date

VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

Vuse£5.61520 rev

11mo ago

Cigtrus Smokeless Air Inhaler - Tobacco-Free Nicotine-Free & Non-Electric | Oral Fixation Relief Aid | Habit Replacing Breathing Stick | 2 Pack (ICY Peppermint & Lemon Lime)

cigtrus£11.8858 rev

1y ago

VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£4.84520 rev

2y ago

VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£5.35520 rev

2y ago

VUSE Creamy Tobacco Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

Vuse£4.95520 rev

2y ago

What buyers say about vuse

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product14%

“As expected”

Side Effects14%

“I found this product the best it has stopped me smoking for the last 6 months so glad I tried it”

Quality-Overall14%

“Overall, Im very happy with them and would definitely recommend them to anyone looking to move to 0mg nicotine”

Size-Overall14%

“Perfect really small i like that it very light too pictured the old style one next to it for size”

Toxic/Chemical Free14%

“is nicotine free”

Charging14%

“I got mine yesterday it chargered fine”

Smell14%

“it is a lovely smoke”

What buyers complain about

Charging38%

“Absolutely rubbish only charged 3 times then knackered don't buy spend ya fiver on something else”

Defective Material/Parts25%

“Unfortunately received and one of the pods were broken”

Size-Overall25%

“Not fit for purpose”

Quality-Overall13%

“Cheap tack”

Top return reasons

Functionality-Overall20%

Compatibility-Overall14%

Size-Overall13%

Charging10%

Breathability10%

Advertised Vs Actual Product9%

Cough Relief8%

Value For Money5%

Dosage5%

Leak-Proof3%

Common questions

Is vuse profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (38/100).
How competitive is the vuse niche?: 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vuse?: Top complaints mined from reviews: Charging, Defective Material/Parts, Size-Overall. The return rate is 0.8%.
When does demand for vuse peak?: Demand peaks in Aug–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the vuse niche?: Listings span £4.84–£11.88; the average listing price is £6.53 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.

vuse

vuse market data

Competition & brand share

Demand & seasonality

Top vuse search terms

Top vuse products on Amazon

Top sellers

Newest

Trending

What buyers say about vuse

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Electronics & Photo