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Voopoo Drag

Maybe

The products selling today average only 3.7★. But the top 5 brands take 97% of clicks, so Voopoo Drag is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£89K/yr184K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
51%top-5 click share · 7 brands · 15 sellers

Flapen Score

Voopoo Drag against its category

The dotted line is the Electronics & Photo average. Past it, Voopoo Drag is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voopoo Drag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voopoo Drag 184K times last year and spent an estimated £89K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
2.2%
Market size, estimated
£89Ka year
Peak month
March2.2× the quietest month
Top search term
voopoo drag87K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £6.42 to £45.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.56 that is £0 to £2K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£6.42–£45.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 41.9% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 32 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
41.9%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Voopoo Drag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

1%

  • Survival Boyz58%
  • VOOPOO17%
  • Zego10%
  • Retailgenics7%
  • TVDC6%
  • W-Direct2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Voopoo Drag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.2×

Search terms

Top Voopoo Drag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voopoo drag87K/yr
  • voopoo drag x42K/yr
  • voopoo drag s13K/yr
  • drag vape12K/yr
  • drag x8K/yr
  • drag x pro5K/yr
  • voopoo gene5K/yr
  • voopoo drag x pro5K/yr
  • voopoo drag 24K/yr
  • voopoo drag s mod pod kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Voopoo Drag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.08

Broken

Product has lasted only two months for the second time

lasted 5 weeks. too late to return

Leak-Proof11%

In addition, it started leaking liquid after just 2 days of use

It leaks out the top and the air vent, not even the fill cap, which is on the side

Leaks from Mouth Piece and Vent

Battery Life9%−0.12

poor battery

Weak battery

both have had battery issues

Functionality-Overall9%−0.16

Not working

It doesn't work as bought

Charging9%−0.04

now it wont charge

It just wouldn't charge up or turn on

Arived broken didnt charge waste of time as usual

Love

Value For Money30%+2.98

Cheaper by far

Great product and price

Excellent value for money

Quality-Overall13%+0.16

Most of the reviews seems good

Great product

Good product

Charging7%−0.04

it charges really fast

Fast charges

full charge will last all day

Ease Of Use6%+0.23

Great vape, built like a tank and feels comfortable to use

Easily Converted To Larger Capacity

A very handy device i like it

Assembly/Installation5%+0.24

Easy to assemble

Easy to use and set up

Return

1.4% Return rate 19% Fixable by listing

Charging24%▁▃▂▄▅█

now it wont charge

It just wouldn't charge up or turn on

Arived broken didnt charge waste of time as usual

Functionality-Overall16%▃█▃▃▅▃

Not working

It doesn't work as bought

Size-Overall14%▇▄█▅▂▃

The Drag E60 is smaller

Small

POD is very small

Defective Material/Parts11%▁▁█▆▅▄
Leak-Proof8%██▄▇▄▃

In addition, it started leaking liquid after just 2 days of use

It leaks out the top and the air vent, not even the fill cap, which is on the side

Leaks from Mouth Piece and Vent

FAQ

Common Voopoo Drag questions

Answered from the same tracked data.