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Voopoo Drag

Maybe

The products selling today average only 3.7★. But the top 5 brands take 97% of clicks, so Voopoo Drag is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£89K/yr184K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
51%top-5 click share · 7 brands · 15 sellers

Flapen Score

Voopoo Drag against its category

The dotted line is the Electronics & Photo average. Past it, Voopoo Drag is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voopoo Drag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voopoo Drag 184K times last year and spent an estimated £89K. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
2.2%
Market size, estimated
£89Ka year
Peak month
March2.2× the quietest month
Top search term
voopoo drag87K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £6.42 to £45.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.56 that is £0 to £2K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£6.42–£45.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 41.9% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 32 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
41.9%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
32per listing
Listings tracked
27

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Voopoo Drag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

15

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

1%

  • Survival Boyz58%
  • VOOPOO17%
  • Zego10%
  • Retailgenics7%
  • TVDC6%
  • W-Direct2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Voopoo Drag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.2×

Search terms

Top Voopoo Drag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • voopoo drag87K/yr
  • voopoo drag x42K/yr
  • voopoo drag s13K/yr
  • drag vape12K/yr
  • drag x8K/yr
  • drag x pro5K/yr
  • voopoo gene5K/yr
  • voopoo drag x pro5K/yr
  • voopoo drag 24K/yr
  • voopoo drag s mod pod kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Voopoo Drag

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
1.4%of orders come back
“Broken”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Voopoo Drag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data