Is voopoo drag profitable to sell on Amazon United Kingdom?

The niche generates £89K/yr across 27 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the voopoo drag niche?

7 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in voopoo drag?

Top complaints mined from reviews: Durability, Leak-Proof, Battery Life. The return rate is 1.4%.

When does demand for voopoo drag peak?

Demand peaks in Mar; the busiest month runs 2.2× the quietest.

What does it cost to enter the voopoo drag niche?

Listings span £6.42–£45.62; the average listing price is £21.56 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.

voopoo drag

Worth a look

Shows beatable incumbent ratings (3.7★), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible32.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£21.56

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great£6.42–£45.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Market size

Bad£89K

£89K/yr · 184K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, voopoo drag is a £89K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

voopoo drag market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £65K–£86K; units × avg price
Conversion rate: 2.2%
Avg BSR: #0
Page quality: 0%
Prime: 93%
Sponsored: 0%
Out of stock: 41.9%
Avg brand age: 27 months
Avg seller age: 243 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

Survival Boyz58%
VOOPOO17%
Zego10%
Retailgenics7%
TVDC6%
W-Direct2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.2×

Open Trend

Top voopoo drag search terms

voopoo drag87K/yr -3.2%1.3% conv.
voopoo drag x42K/yr +2.0%1.7% conv.
voopoo drag s13K/yr -11.5%0.6% conv.
drag vape12K/yr -10.7%2.1% conv.
drag x8K/yr -4.7%2.4% conv.
drag x pro5K/yr -4.5%2.8% conv.
voopoo gene5K/yr -7.0%0.4% conv.
voopoo drag x pro5K/yr -12.1%2.4% conv.
voopoo drag 24K/yr -9.2%1.3% conv.
voopoo drag s mod pod kit4K/yr -31.2%0.9% conv.

All search terms

Top voopoo drag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Voopoo Drag X2 Vape Kit [Checkered Black] - Available in 16 colours - Type-C Fast Charge 18650 Battery (sold separately) 80W 0.96 TFT - Compatible with PnP X Pods & Coils - No Nicotine

Survival Boyz£21.933.7★18 rev

Voopoo Drag S3 Vape Kit [Metal Grey] - Available in 7 colours - 2A Fast Charge 3000mAh Battery 60W Output 0.96 TFT Side Fill - Compatible with PnP X DTL/MTL & PnP X Coils - No Nicotine

Survival Boyz£25.524.3★14 rev

Voopoo Drag X Plus Pro Edition Vape Kit [Silver Blue] - Available in 5 colours - 2A Fast Charge 18650 Battery (sold separately) 100W 510 Drip - Works with TPP/PNP Tank - No Nicotine

Survival Boyz£18.724.0★22 rev

VOOPOO Drag X Pro Kit 100W Vape Kit with TPP X Pod Adjustable Airflow Smart & RBA Modes 3000mAh External Battery Compatible

Zego£23.392.7★3 rev

VooPoo Drag H80S Kit 80W DTL Vape Kit **18650mAh Battery Sold Separately** - Vape Kit Vaping Ecigarette Ecig - No Nicotine 2ml TPD Version. (Red)

VOOPOO£12.782.8★4 rev

Newest

by launch date

Voopoo Drag H40 Vape Kit [Silvery White] Type-C Fast Charge 1500mAh Battery 40W 0.54 OLED - Compatible with Voopoo PNP II Pods & PNP Coils - No Nicotine

Survival Boyz£16.625 rev

3mo ago

Voopoo Drag 6 Vape Kit [Metal Grey] - Available in 7 colours - 3A Fast Charge 2200mAh*2 (4400) Battery 220W Max 1.66 TFT - Compatible with UForce-X Tank II and PNP X Coils - No Nicotine

Survival Boyz£45.620 rev

4mo ago

Voopoo Drag X2 Vape Kit [Checkered Black] - Available in 16 colours - Type-C Fast Charge 18650 Battery (sold separately) 80W 0.96 TFT - Compatible with PnP X Pods & Coils - No Nicotine

Survival Boyz£21.9318 rev

5mo ago

Voopoo Drag X2 Vape Kit [Moss Green] - Available in 16 colours - Type-C Fast Charge 18650 Battery (sold separately) 80W 0.96 TFT - Compatible with PnP X Pods & Coils - No Nicotine

Survival Boyz£21.6718 rev

5mo ago

Voopoo Drag X Plus Pro Edition Vape Kit [Silver Blue] - Available in 5 colours - 2A Fast Charge 18650 Battery (sold separately) 100W 510 Drip - Works with TPP/PNP Tank - No Nicotine

Survival Boyz£18.7222 rev

7mo ago

What buyers say about voopoo drag

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Cheaper by far”

Quality-Overall13%

“Most of the reviews seems good”

Charging7%

“it charges really fast”

Ease Of Use6%

“Great vape, built like a tank and feels comfortable to use”

Assembly/Installation5%

“Easy to assemble”

Size-Overall4%

“Great vape and good size”

Advertised Vs Actual Product4%

“Better than expected”

Battery Life4%

“good battery life”

Durability4%

“Good vape, lasted months”

Design-Overall3%

“Although the design is very good and the size is compact and handy”

What buyers complain about

Durability18%

“Broken”

Leak-Proof11%

“In addition, it started leaking liquid after just 2 days of use”

Battery Life9%

“poor battery”

Functionality-Overall9%

“Not working”

Charging9%

“now it wont charge”

Size-Overall6%

“The Drag E60 is smaller”

Flammable6%

“Crap and set on fire in bin”

Compatibility-Overall6%

“Not Compatible with the 21700 batteries that I have”

Design-Overall3%

“POD is badly designed”

Ease Of Use2%

“making it difficult to use properly”

Top return reasons

Charging24%

Functionality-Overall16%

Size-Overall14%

Defective Material/Parts11%

Leak-Proof8%

Compatibility-Overall4%