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Voip Phone

Fail

The top 5 brands take 95% of clicks, so Voip Phone is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£171K/yr250K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
34%top-5 click share · 10 brands · 233 sellers

Flapen Score

Voip Phone against its category

The dotted line is the Electronics & Photo average. Past it, Voip Phone is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voip Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voip Phone 250K times last year and spent an estimated £171K. The top 5 brands take 95% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
1.7%
Market size, estimated
£171Ka year
Peak month
October1.8× the quietest month
Top search term
voip phone52K searches a year

02 · Price

A sale here is worth £39.92.

Listings sell for £39.92 on average, from £6.74 to £87.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £39.92 that is £0 to £4K a year per listing.

Average price
£39.92inside the $15 to $100 sweet spot
Price range
£6.74–£87.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #38 within Telephones, VoIP & Accessories. It carries 3,790 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
96%
Out of stock, average day
2.0%
Average rank
#38in Telephones, VoIP & Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,790per listing
Listings tracked
48

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
59 months

Products

Top Voip Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

233

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

2%

  • Panasonic37%
  • BT21%
  • Yealink15%
  • VTech14%
  • EE8%
  • Motorola Voice3%
  • Open — no brand owns it (4 brands, 2%)

Demand

Voip Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Voip Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voip phone52K/yr
  • digital phones for full fibre broadband33K/yr
  • voip phones for home34K/yr
  • digital phones23K/yr
  • voip phones for home wifi22K/yr
  • digital phone17K/yr
  • digital phones for home landline13K/yr
  • voip & skype phones10K/yr
  • digital home phone8K/yr
  • digital landline phone7K/yr

Reviews and returns

What reviews say buyers love and hate about Voip Phone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.04

Poor quality control

Very poor quality

Cheap so I didn't expect great quality

Audio Volume8%−0.09

Too low volume

Very poor volume control

Volume not very high

Instructions/User Manual/Troubleshooting8%−0.04

No Instructions

That there was no manual with it

No user manual

Functionality-Overall7%−0.10

Did not work

the display failed

did not work as advertised

Assembly/Installation7%+1.52

Not easy to set up

This is a very complicated set up

set up is a nightmare

Love

Assembly/Installation17%+1.52

Phones were easy to set up they all connected to the hub phone

Easy to install

Easy set up

Value For Money16%+1.54

Good value for money

Good price

Good value for money

Quality-Overall10%−0.04

Excellent product

A very good quality phone

Good quality, easy to install and use

Ease Of Use8%+0.31

EASY TO USE

straightforward as you can get

Easy basic operation

Advertised Vs Actual Product6%+0.28

As advertised

As expected

Does the job

Return

4.3% Return rate 7% Fixable by listing

Compatibility-Overall25%▇██▇▇█
Connectivity-Overall14%▇██▇█▇

failed to pair it to router

failed to function because it was in some way connected to the Router

If you disconnect, you lose the contacts

Functionality-Overall12%██▇█▇▇

Did not work

the display failed

did not work as advertised

Size-Overall6%▅▇▇██▇
Audio Volume5%▇▆▆▇█▅

Too low volume

Very poor volume control

Volume not very high

FAQ

Common Voip Phone questions

Answered from the same tracked data.