voip phone
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£39.92avg listing price — sweet spot $15–$100
Price range
Great£6.74–£87.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Market size
Okay£171K£171K/yr · 250K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Okay3,789.83avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, voip phone is a £171K/yr Amazon United Kingdom market (250K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
voip phone market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £120K–£160K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 77%
- Out of stock
- 2.0%
- Avg brand age
- 59 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
233
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
2%
- Panasonic37%
- BT21%
- Yealink15%
- VTech14%
- EE8%
- Motorola Voice3%
- Open — no brand owns it (4 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top voip phone search terms
- voip phone52K/yr
- digital phones for full fibre broadband33K/yr
- voip phones for home34K/yr
- digital phones23K/yr
- voip phones for home wifi22K/yr
- digital phone17K/yr
- digital phones for home landline13K/yr
- voip & skype phones10K/yr
- digital home phone8K/yr
- digital landline phone7K/yr
Top voip phone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Panasonic KX-TGC260 Digital Cordless Phone: 18-min answering machine dedicated call block button an easy-to-read dot-matrix display and a hands-free speakerphone
Panasonic£24.224.3★2,816 rev
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
Panasonic£39.104.3★2,816 rev
Yealink W73P Cordless DECT IP Phone System Bundle Package HD Voice Modern Design 1.8 Inch TFT Colour Display HAC Compliant (Includes 1 x W73H Handset & 1 x W70B Base Station) Space Grey
Yealink£74.173.8★158 rev
BT Everyday Cordless Landline House Phone Home Phone Basic Call Blocker Do Not Disturb button Single Handset Pack
BT£16.734.1★22,553 rev
EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
EE£22.024.4★235 rev
Newest
by launch date
VTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
VTech£23.811,550 rev
VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset
VTech£16.671,550 rev
VTech EA5050 DECT Cordless Phone with Answering Machine Nuisance Call Blocker Volume Booster Easy-to-Read Backlit Display 18 Hours Talk-time Handsfree Speakerphone Single Handset
VTech£20.02297 rev
EE Home Phone Cordless (Digital Voice) Only Works With BT And EE Digital Voice Service
EE£22.02235 rev
EE Home Plus (Digital Voice) Cordless Phone Only Works With BT & EE Digital Voice Service
EE£19.7258 rev
Trending
90-day click momentumVTech EA5001 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial 2-Handset
VTech£23.814.2★
VTech EA5000 DECT Cordless Phone with Nuisance Call Blocker Easy-to-Read Backlit Display Landline Phone with 18 Hours Talk-time Volume Booster Handsfree Speakerphone Speed Dial Single Handset
VTech£16.674.2★
Panasonic KX-TGC263EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Triple Handset Pack
Panasonic£51.974.3★
Panasonic KX-TGC262EB Digital Cordless Phone for Elderly with Nuisance Call Block Answering Machine Easy-to-read Display Hands-Free Speakerphone Alarm Clock Twin Handset Pack
Panasonic£39.104.3★
BT 3960 Cordless Landline House Phone Home Phone Nuisance Call Blocker Do Not Disturb button Answer Machine Trio Handset Pack
BT£44.774.1★
What buyers say about voip phone
What buyers praise and complain about, mined from review topics.What buyers love
“Phones were easy to set up they all connected to the hub phone”
“Good value for money”
“Excellent product”
“EASY TO USE”
“As advertised”
“does the job nicely”
“The sound is adequate”
“the call quality is clear”
“Easy to connect to system”
“Easy to pair to the EE smart hub / good quality handset”
What buyers complain about
“Poor quality control”
“Too low volume”
“No Instructions”
“Did not work”
“Not easy to set up”
“Broken after less than 3 months”
“Not user friendly at all”
“Poor sound quality”
“failed to pair it to router”
“Problems with charging”
Top return reasons
Common questions
- Is voip phone profitable to sell on Amazon United Kingdom?
- The niche generates £171K/yr across 48 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the voip phone niche?
- 10 brands and 233 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in voip phone?
- Top complaints mined from reviews: Quality-Overall, Audio Volume, Instructions/User Manual/Troubleshooting. The return rate is 4.3%.
- When does demand for voip phone peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the voip phone niche?
- Listings span £6.74–£87.78; the average listing price is £39.92 (sweet spot $15–$100). The average incumbent carries 3,790 reviews — the moat a new listing must climb.