Is vlogging kit profitable to sell on Amazon United Kingdom?

The niche generates £161K/yr across 41 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the vlogging kit niche?

28 brands and 84 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in vlogging kit?

Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 2.2%.

When does demand for vlogging kit peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the vlogging kit niche?

Listings span £9.88–£385.68; the average listing price is £48.84 (sweet spot $15–$100). The average incumbent carries 1,764 reviews — the moat a new listing must climb.

vlogging kit

Worth a look

Shows a sweet-spot price point ($48.84 avg), but soft demand (-18.4% this quarter) keeps it on the watch list.

Avg price

Great£48.84

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Okay1,763.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£161K

£161K/yr · 232K searches

Price range

Bad£9.88–£385.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, vlogging kit is a £161K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

vlogging kit market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £147K–£195K; units × avg price
Conversion rate: 1.4%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 13.5%
Avg brand age: 28 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

33%

yAyusi28%
YUANRAN11%
IBISTORA10%
XIXIXIAXIA7%
Pnitri6%
Movo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top vlogging kit search terms

content creator equipment68K/yr -15.4%1.6% conv.
vlogging kit64K/yr -21.6%1.5% conv.
youtube starter kit22K/yr -40.2%1.2% conv.
social media filming kit11K/yr -12.3%2.7% conv.
vlogging10K/yr -0.9%0.6% conv.
filming equipment11K/yr -18.1%0.6% conv.
influencer kit10K/yr -8.9%2.0% conv.
vlog7K/yr -0.5%0.5% conv.
content creator6K/yr -3.7%0.5% conv.
content creator kit5K/yr +11.0%1.3% conv.

All search terms

Top vlogging kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

yAyusi Vlogging Kit for iPhone/Android 180cm Auto Face Tracking Tripod for iPhone with Light Microphone/Remote Control Content Creator Essentials Starter Kit for TikTok and YouTube

yAyusi£42.374.2★632 rev

yAyusi Vlogging Kit for iPhone/Android 70.9 Extendable Selfie Stick Tripod for iPhone with Light Remote Control Microphone for TikTok/Youtube/Content Creator Essentials Starter Kit

yAyusi£30.914.4★76 rev

yAyusi Vlogging Kit for iPhone/Android 30.71 Selfie Stick Tripod with Light Microphone Storage Boxes Studio Creator Video Maker Kit for Interviews Vlogs TikTok YouTube Video Recording

yAyusi£31.574.3★143 rev

Selfie Stick Vlogging Kit for iPhone/Android 180cm Selfie Stick with 2 Fills and Wireless Microphone Mobile Phone Tripod for Smartphone Tiktok/YouTube Starter Kit

YUANRAN£26.434.1★45 rev

Selfie Stick Tripod with 2 Fill Lights 45 Extra Long Phone Tripod with Detachable Remote for iPhone 17 16 Samsung Galaxy TikTok Vlogging

Pnitri£12.684.2★17,084 rev

Newest

by launch date

Selfie Stick Vlogging Kit for iPhone/Android 180cm Selfie Stick with 2 Fills and Wireless Microphone Mobile Phone Tripod for Smartphone Tiktok/YouTube Starter Kit

YUANRAN£26.4345 rev

5mo ago

yAyusi Vlogging Kit for iPhone/Android 70.9 Extendable Selfie Stick Tripod for iPhone with Light Remote Control Microphone for TikTok/Youtube/Content Creator Essentials Starter Kit

yAyusi£30.9176 rev

5mo ago

W&O CGXUED Portable 2.5K Vlogging Camera with 180 Rotating Lens Pocket Body Camera with Audio & Video Recording 7Hour Power Handheld POV Cameras with Fill Light 32GB Card (Black)

W&O£44.3524 rev

6mo ago

Ultimate Vlogging Kit: 50 Extendable Tripod Microphone Light Remote for iPhone/Smartphone/Cameras - Perfect YouTube Starter & Video Maker Kit (Android and iPhone Compatible Rechargeable LEDs)

IBISTORA£28.644 rev

6mo ago

yAyusi Vlogging Kit for iPhone/Android 30.71 Selfie Stick Tripod with Light Microphone Storage Boxes Studio Creator Video Maker Kit for Interviews Vlogs TikTok YouTube Video Recording

yAyusi£31.57143 rev

7mo ago

What buyers say about vlogging kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Amazing quality”

Value For Money13%

“Money well spent”

Ease Of Use8%

“easy to handle”

Strength8%

“Stand is very sturdy”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Brightness/Shine/Glow4%

“the lights are bright”

Weight Light4%

“This tripod is lightweight”

Portability3%

“easy to carry”

Microphone2%

“Decent mic”

Audio Quality2%

“Good sound”

What buyers complain about

Durability12%

“doesn't last”

Strength12%

“Not sturdy”

Quality-Overall10%

“Cheap quality”

Microphone5%

“The microphone is not good”

Functionality-Overall4%

“Not fit for purpose”

Size-Overall4%

“Really big”

Advertised Vs Actual Product3%

“Didnt match the description”

Compatibility-Overall2%

“Not compatible”

Charging2%

“with the none ability to charge”

Brightness/Shine/Glow2%

“Light is not bright”

Top return reasons

Size-Overall17%

Functionality-Overall9%

Defective Material/Parts8%

Quality-Overall8%

Strength6%

Compatibility-Overall6%

Connectivity-Overall3%

Image/Video Stabilization3%

Weight Heavy3%

Brightness/Shine/Glow3%

Common questions

Is vlogging kit profitable to sell on Amazon United Kingdom?: The niche generates £161K/yr across 41 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the vlogging kit niche?: 28 brands and 84 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in vlogging kit?: Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 2.2%.
When does demand for vlogging kit peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the vlogging kit niche?: Listings span £9.88–£385.68; the average listing price is £48.84 (sweet spot $15–$100). The average incumbent carries 1,764 reviews — the moat a new listing must climb.