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Vlogging Kit

Maybe

Products sell for $48.84 on average, inside the sweet spot. But demand is soft, at -18.4% this quarter, so Vlogging Kit is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£161K/yr232K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
42%top-5 click share · 28 brands · 84 sellers

Flapen Score

Vlogging Kit against its category

The dotted line is the Electronics & Photo average. Past it, Vlogging Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vlogging Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vlogging Kit 232K times last year and spent an estimated £161K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
1.4%
Market size, estimated
£161Ka year
Peak month
December3.5× the quietest month
Top search term
content creator equipment68K searches a year

02 · Price

A sale here is worth £48.84.

Listings sell for £48.84 on average, from £9.88 to £385.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £48.84 that is £0 to £5K a year per listing.

Average price
£48.84inside the $15 to $100 sweet spot
Price range
£9.88–£385.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #34 within Photo & Video Accessories. It carries 1,764 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#34in Photo & Video Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,764per listing
Listings tracked
41

04 · Newcomers

Amazon counts 8 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Vlogging Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

84

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

42%

Top 20: 81%

Open market

33%

  • yAyusi28%
  • YUANRAN11%
  • IBISTORA10%
  • XIXIXIAXIA7%
  • Pnitri6%
  • Movo4%

Demand

Vlogging Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Vlogging Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • content creator equipment68K/yr
  • vlogging kit64K/yr
  • youtube starter kit22K/yr
  • social media filming kit11K/yr
  • vlogging10K/yr
  • filming equipment11K/yr
  • influencer kit10K/yr
  • vlog7K/yr
  • content creator6K/yr
  • content creator kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Vlogging Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.16

doesn't last

breaks easily

Broke after 1 use

Strength12%−0.05

Not sturdy

Not that strong

Very flimsy

Quality-Overall10%+0.55

Cheap quality

Bad Quality

feels extremely low quality

Microphone5%−0.06

The microphone is not good

the microphone isn't great

Microphone doesnt work

Functionality-Overall4%−0.06

Not fit for purpose

stopped working

Doesn't work

Love

Quality-Overall19%+0.55

Amazing quality

Great quality & portability

Good quality and performs as expected

Value For Money13%+1.09

Money well spent

not expensive

Fair price

Ease Of Use8%+1.02

easy to handle

Easy to use

Its easy to carry around

Strength8%−0.05

Stand is very sturdy

Nice and sturdy

Sturdy tripod

Advertised Vs Actual Product5%

Exactly what I wanted

As described

Better than expected

Return

2.2% Return rate 26% Fixable by listing

Size-Overall17%▆▇▆▇▇█

Really big

Short

Not fit for purpose

Functionality-Overall9%█▆▅▅▅▆

Not fit for purpose

stopped working

Doesn't work

Defective Material/Parts8%▇█▇▅▅▆
Quality-Overall8%▆▆▆▇█▅

Cheap quality

Bad Quality

feels extremely low quality

Strength6%▆▆█▅▇▆

Not sturdy

Not that strong

Very flimsy

FAQ

Common Vlogging Kit questions

Answered from the same tracked data.