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Vinyl Cleaning Kit

Fail

The top 5 brands take 97% of clicks, so Vinyl Cleaning Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£307K/yr385K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
68%top-5 click share · 7 brands · 11 sellers

Flapen Score

Vinyl Cleaning Kit against its category

The dotted line is the Electronics & Photo average. Past it, Vinyl Cleaning Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vinyl Cleaning Kit 385K times last year and spent an estimated £307K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.1%
Market size, estimated
£307Ka year
Peak month
December2.9× the quietest month
Top search term
vinyl cleaning kit108K searches a year

02 · Price

A sale here is worth £15.70.

Listings sell for £15.70 on average, from £6.22 to £49.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £15.70 that is £16K to £20K a year per listing.

Average price
£15.70inside the $15 to $100 sweet spot
Price range
£6.22–£49.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 3,635 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#86in Home Cinema, TV & Video
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,635per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vinyl Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£123K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • SPINCARE69%
  • kulloomii11%
  • BIG FUDGE9%
  • MOPIANO6%
  • Vinyl Clear2%
  • Boundless Audio2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vinyl Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Vinyl Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl cleaning kit108K/yr
  • vinyl record cleaner49K/yr
  • record cleaning kit39K/yr
  • record cleaner for vinyl68K/yr
  • record cleaner28K/yr
  • vinyl cleaner31K/yr
  • vinyl record cleaning kit28K/yr
  • vinyl cleaning6K/yr
  • vinyl cleaner for records4K/yr
  • record cleaning5K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl Cleaning Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning19%+0.86

Not really good enough to clean records to any kind of standard

may need up to three cleans if the static is bad

These are often dirty and need cleaning

Design-Overall12%−0.10

Bad design

There is a design flaw whereby when you take the record out you would get a deposit of dirt as you pull it up so you have to try and pull and turn it at the same time

bad design

Value For Money11%−0.06

Costly

Too expensive

Expensive

Noise Level8%−0.06

crackles than when I started

Its scratched up all my vinyls now they have a crackling noise whenever played

Instructions/User Manual/Troubleshooting6%−0.04

with conflicting instructions

no instructions as what to do with them

A kit with no instructions

Love

Ease Of Cleaning28%+0.86

quite good cleans very well

Effective cleaning kit

Excellent cleaning kit

Quality-Overall27%+2.39

Good quality arrived on time works as expected

Great quality kit

Good quality

Value For Money13%−0.06

Excellent value

Excellent value

Money well spent

Advertised Vs Actual Product8%+0.24

Works as it should

as described

Does what it says on the box

Ease Of Use6%+0.26

Easy to use

Easy to apply, and effective

The kit is easy to use

Return

0.4% Return rate 10% Fixable by listing

Quality-Overall18%▇▇▇▁█▁

Cheap Brushes

Defective Material/Parts15%▂▂█▃▅▁
Material Quality10%▆▄▇▆▁█
Functionality-Overall8%▄█▁▁▁▆

the wipe over didnt work

Size-Overall8%▄▁▁█▅▆

I personally think it's a little too high as the small bottle of solution really is small

The brush is a bit small though

FAQ

Common Vinyl Cleaning Kit questions

Answered from the same tracked data.