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Vinyl Brush

Fail

Shoppers spend only $55K a year here, so Vinyl Brush is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£55K/yr46K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
82%top-5 click share · 9 brands · 19 sellers

Flapen Score

Vinyl Brush against its category

The dotted line is the Electronics & Photo average. Past it, Vinyl Brush is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vinyl Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vinyl Brush 46K times last year and spent an estimated £55K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
12.6%
Market size, estimated
£55Ka year
Peak month
January2.7× the quietest month
Top search term
vinyl brush17K searches a year

02 · Price

A sale here is worth £9.45.

Listings sell for £9.45 on average, from £5.34 to £21.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.45 that is £2K to £5K a year per listing.

Average price
£9.45under the $15 to $100 sweet spot
Price range
£5.34–£21.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #28 within Home Cinema, TV & Video. It carries 3,143 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#28in Home Cinema, TV & Video
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,143per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vinyl Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • SPINCARE62%
  • Pro-Ject14%
  • POJSIO6%
  • Boundless Audio5%
  • NiHome3%
  • Generic3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Vinyl Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Vinyl Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl brush17K/yr
  • record cleaning brush9K/yr
  • vinyl cleaning brush9K/yr
  • record brush8K/yr
  • vinyl record cleaning brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Vinyl Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Design-Overall14%−0.13

bad design

Word of warning this items design is flawed in as much as the housing for the carbon fibre bristles has very sharp corners which can come in contact with the record surface when using I have scratched one record while using this brush

Durability14%−0.13

after about 6 months of regular use it started to shed bristles

bristles fell out

Quality-Overall9%+1.93

This is absolute junk

Noise Level9%−0.08

Its scratched up all my vinyls now they have a crackling noise whenever played

Ease Of Cleaning9%+0.71

However I have found that the cleaning solution left residue on my records so will not be using it in the future

Love

Ease Of Cleaning32%+0.71

Cleaning fabulously

cleans well too

Excellent cleaning kit

Quality-Overall26%+1.93

Good quality arrived on time works as expected

Well made and functional

Decent quality

Value For Money13%+0.11

Good price

Worth every penny

Excellent value

Advertised Vs Actual Product12%+0.79

Works as it should

does the job

Does the job

Ease Of Use4%−0.02

Easy to use

I found this really useful

It's super easy to use

Return

0.3% Return rate 18% Fixable by listing

Defective Material/Parts14%▂▁▆▄█▁
Size-Overall13%▁▁▇▇▆█

it is tiny

Material Quality12%█▁▇▄▁▁
Functionality-Overall12%▁█▃▁▁▅
Quality-Overall10%▅█▁▄▁▁

This is absolute junk

FAQ

Common Vinyl Brush questions

Answered from the same tracked data.