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Video Tripod

Fail

The top 5 brands take 95% of clicks, so Video Tripod is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£140K/yr79K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
45%top-5 click share · 9 brands · 21 sellers

Flapen Score

Video Tripod against its category

The dotted line is the Electronics & Photo average. Past it, Video Tripod is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Video Tripod market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Video Tripod 79K times last year and spent an estimated £140K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.6%
Market size, estimated
£140Ka year
Peak month
June1.5× the quietest month
Top search term
smallrig tripod23K searches a year

02 · Price

A sale here is worth £67.17.

Listings sell for £67.17 on average, from £17.44 to £266.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £67.17 that is £0 to £7K a year per listing.

Average price
£67.17inside the $15 to $100 sweet spot
Price range
£17.44–£266.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #73 within Camera & Photo. It carries 867 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#73in Camera & Photo
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
867per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Video Tripod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

4%

  • SMALLRIG55%
  • K&F CONCEPT22%
  • NEEWER10%
  • Cayer5%
  • Victiv4%
  • JOILCAN2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Video Tripod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Video Tripod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smallrig tripod23K/yr
  • video tripod17K/yr
  • heavy duty tripod12K/yr
  • small rig tripod9K/yr
  • fluid head tripod10K/yr
  • camera tripod heavy duty5K/yr
  • professional tripod3K/yr

Reviews and returns

What reviews say buyers love and hate about Video Tripod

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength9%−0.03

A bit flimsy

Too flimsy for many use cases

Not the sturdiest

Durability9%−0.13

Broke on first use

Fell apart almost instantly

Doesnt last

Weight Heavy8%−0.03

Heavy

the product is very heavy

Too heavy to carry arround

Weight Light5%

Not the lightest

Very light weight

not that light

Size-Overall4%

too long when folded

Small

short

Love

Quality-Overall20%+1.72

Excellent bit of kit

Surprisingly well made

Excellent product

Strength19%−0.03

The tripod is very sturdy

Nice and sturdy

Really sturdy piece of equipment

Value For Money12%+0.99

Good value for money

Good value for money

Decent price

Ease Of Use6%+0.58

Easy to use

It operates smoothly and easily

easy to follow

Weight Light5%

Very lightweight and easy to set as well, so I can take it with me if I need it somewhere else

lightweight

This is my go-to lightweight travel tripod

Return

2.9% Return rate 18% Fixable by listing

Size-Overall14%▅▇▄▄▆█

too long when folded

Small

short

Weight Heavy13%▄█▆▇▆▇

Heavy

the product is very heavy

Too heavy to carry arround

Defective Material/Parts11%█▆▇▇▆▅

The cable to charge the item is defective

Compatibility-Overall8%▆▇▅▄█▇
Strength7%█▆▇▆▆▇

A bit flimsy

Too flimsy for many use cases

Not the sturdiest

FAQ

Common Video Tripod questions

Answered from the same tracked data.