Video Camera

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £561K a year.

Searches, last 12 months

497K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

1.2%

Market size, estimated

£561Ka year

Peak month

December2.7× the quietest month

Top search term

camcorder210K searches a year

Listings sell for £92.65 on average, from £23.47 to £543.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £92.65 that is £9K to £23K a year per listing.

Average price

£92.65inside the $15 to $100 sweet spot

Price range

£23.47–£543.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£9K–£23K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #224 within Camera & Photo. It carries 67 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

94%

Out of stock, average day

15.1%

Average rank

#224in Camera & Photo

Average rating

3.98 starsAmazon United Kingdom average 4.36 stars

Average reviews

67per listing

Listings tracked

48

22 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months