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Video Camera

Maybe

The average product has only 67 reviews. But buyers convert on only 1.2% of searches, so Video Camera is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£561K/yr497K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
40%top-5 click share · 27 brands · 56 sellers

Flapen Score

Video Camera against its category

The dotted line is the Electronics & Photo average. Past it, Video Camera is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Video Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Video Camera 497K times last year and spent an estimated £561K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £561K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
1.2%
Market size, estimated
£561Ka year
Peak month
December2.7× the quietest month
Top search term
camcorder210K searches a year

02 · Price

A sale here is worth £92.65.

Listings sell for £92.65 on average, from £23.47 to £543.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £92.65 that is £9K to £23K a year per listing.

Average price
£92.65inside the $15 to $100 sweet spot
Price range
£23.47–£543.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£9K–£23K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #224 within Camera & Photo. It carries 67 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
15.1%
Average rank
#224in Camera & Photo
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
67per listing
Listings tracked
48

04 · Newcomers

Amazon counts 9 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Video Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£67K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 rising

Sellers

56

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

40%

Top 20: 79%

Open market

40%

  • CAMWORLD14%
  • FIREFOTO12%
  • Delmodes12%
  • Sunscien9%
  • ORDRO7%
  • Tonysa7%

Demand

Video Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Video Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camcorder210K/yr
  • camcorder video camera41K/yr
  • camcorders35K/yr
  • cam corder30K/yr
  • video recorder29K/yr
  • sony camcorder21K/yr
  • camcorder 4k25K/yr
  • 4k camcorder15K/yr
  • sony handycam10K/yr
  • recording camera10K/yr

Reviews and returns

What reviews say buyers love and hate about Video Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+0.39

Needs improvement

Poor quality

The quality is quite poor, not sharp and crisp as you would expect

Audio Quality7%−0.11

Bad Audio Quality

Atrocious sound quality

The sound is truly awful as well

Camera Quality6%−0.13

Camera quality not the best

cheap camera in one

I decided on this camcorder as it was fairly inexpesnive

Functionality-Overall5%−0.11

The camera doesn't work

Did not work

Won't read any sd cards so cant use

Image/Picture Clarity5%−0.03

Unfortunately the picture quality isn't as good as suggested

The picture quality was very poor and the camera felt cheap and flimsy

Very disappointed, image quality not as advertised

Love

Ease Of Use14%+1.20

comfortable to hold

Easy to use

easy to follow

Value For Money13%+0.93

Excellent value for money

great value for money

Good for price

Quality-Overall12%+0.39

quality of its body is strong

Excellent quality

Very good device

Video Quality10%+0.20

the video quality is solid

Video looks clear

Very good video quality

Image/Picture Clarity8%−0.03

The picture quality

Great picture quality

picture is very clear

Return

4.5% Return rate 0% Fixable by listing

Quality-Overall15%▅█▇▆██

Needs improvement

Poor quality

The quality is quite poor, not sharp and crisp as you would expect

Camera Quality9%▇▆▆▆█▅

Camera quality not the best

cheap camera in one

I decided on this camcorder as it was fairly inexpesnive

Functionality-Overall9%▇▇▇█▅▅

The camera doesn't work

Did not work

Won't read any sd cards so cant use

Audio Quality7%▆▇▇█▅▇

Bad Audio Quality

Atrocious sound quality

The sound is truly awful as well

Recording Feature6%▅▇█▆█▄

Keeps saying 'no card' so can't actually use it for recording or taking pics

Can't even record

completely unable to video or video with sound, or replay

FAQ

Common Video Camera questions

Answered from the same tracked data.