Video Camera
MaybeThe average product has only 67 reviews. But buyers convert on only 1.2% of searches, so Video Camera is a Maybe.
- Flapen Score
- 56 / 100Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 4456
- Market size
- £561K/yr497K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 40%top-5 click share · 27 brands · 56 sellers
Flapen Score
Video Camera against its category
The dotted line is the Electronics & Photo average. Past it, Video Camera is stronger. Inside it, weaker.
Market
The Video Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Video Camera 497K times last year and spent an estimated £561K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £561K a year.
- Searches, last 12 months
- 497K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £561Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- camcorder210K searches a year
02 · Price
A sale here is worth £92.65.
Listings sell for £92.65 on average, from £23.47 to £543.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £92.65 that is £9K to £23K a year per listing.
- Average price
- £92.65inside the $15 to $100 sweet spot
- Price range
- £23.47–£543.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£23K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #224 within Camera & Photo. It carries 67 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 94%
- Out of stock, average day
- 15.1%
- Average rank
- #224in Camera & Photo
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 67per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 9 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Video Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sunscien Video Camera Camcorder Full HD 1080P Digital YouTube Vlogging Camera Recorder Video Camera 30FPS 3.0 Inch LCD 270 Rotatable Degrees IPS Screen with Remote Control 2 Batteries
- Price
- £51.24
- Rating
- 4.3/5
- Reviews
- 780
- Age
- 6y ago

Camcorder Video Camera 2.7K for YouTube Cam Corder 48MP 18X Digital Zoom Video Recorder with 3.0 270 Rotation Screen Battery 32GB SD Card for Vlogging Travel
- Price
- £51.50
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 10mo ago

Delmodes 2.7K 56MP Camcorder Video Camera 16X Digital Zoom Vlogging Camera with LED Fill Light for YouTube 2.8 Inch 270 Degree Rotation LCD Screen Camcorder with SD Card and Two Batteries
- Price
- £54.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 6mo ago

1080P HD Camcorder 16MP DV Camera with 16x Digital Zoom 2.7in TFT Rotatable Screen Built-in Speakers USB (Black)
- Price
- £23.74
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 3y ago

FIREFOTO Camcorder Video Camera 4K 64MP Vlogging Camera for YouTube 18X Digital Zoom 3.0 270 Rotating Screen LED Fill Light Webcam Camcorders with 32GB TF Card Remote Control
- Price
- £61.82
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 11mo ago
Trending
90-day click momentum
FIREFOTO 4K Video Camera Camcorder 42MP Vlogging Camera for YouTube 18X Digital Zoom Cam corder 3.0 270 Rotating Screen Webcam Function 32GB SD Card 2 Batteries Remote Control
- Price
- £83.74
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 2mo ago

Delmodes 2.7K 56MP Camcorder Video Camera 16X Digital Zoom Vlogging Camera with LED Fill Light for YouTube 2.8 Inch 270 Degree Rotation LCD Screen Camcorder with SD Card and Two Batteries
- Price
- £54.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 6mo ago

Camcorder Video Camera with 16GB SD Card 1080P Mini DV Camcorder 16MP 2.7 Rotating Screen 16X Digital Zoom Built-in LED Fill Light USB Digital Video Camera for Beginners Kids Travel Vlogging
- Price
- £28.44
- Rating
- 2.7/5
- Reviews
- 10
- Age
- 4mo ago

4K Camcorder Video Camera 48MP Vlogging Camera with 3 270 Rotatable Touch Screen Portable Cam Corder with Image Stabilization IR Night Vision 32GB SD Card Remote Control & Battery
- Price
- £73.18
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

1080P HD Camcorder 16MP DV Camera with 16x Digital Zoom 2.7in TFT Rotatable Screen Built-in Speakers USB (Black)
- Price
- £23.74
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 3y ago
Newest
by launch date
FIREFOTO 4K Video Camera Camcorder 42MP Vlogging Camera for YouTube 18X Digital Zoom Cam corder 3.0 270 Rotating Screen Webcam Function 32GB SD Card 2 Batteries Remote Control
- Price
- £83.74
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 2mo ago

Camcorder Video Camera with 16GB SD Card 1080P Mini DV Camcorder 16MP 2.7 Rotating Screen 16X Digital Zoom Built-in LED Fill Light USB Digital Video Camera for Beginners Kids Travel Vlogging
- Price
- £28.44
- Rating
- 2.7/5
- Reviews
- 10
- Age
- 4mo ago

4K Camcorder Video Camera 48MP Vlogging Camera with 3 270 Rotatable Touch Screen Portable Cam Corder with Image Stabilization IR Night Vision 32GB SD Card Remote Control & Battery
- Price
- £73.18
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 5mo ago

Delmodes 2.7K 56MP Camcorder Video Camera 16X Digital Zoom Vlogging Camera with LED Fill Light for YouTube 2.8 Inch 270 Degree Rotation LCD Screen Camcorder with SD Card and Two Batteries
- Price
- £54.43
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 6mo ago

Camcorder Video Camera 1080P 16MP Digital Camera Vlogging Camera with 2.7 Inch 270 Rotating Screen 16X Digital Zoom LED Fill Light Rechargeable DV Camera with 16GB SD Card for Kids Travel Recording
- Price
- £30.07
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
56
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
40%
Top 20: 79%
Open market
40%
- CAMWORLD14%
- FIREFOTO12%
- Delmodes12%
- Sunscien9%
- ORDRO7%
- Tonysa7%
Demand
Video Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Video Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- camcorder210K/yr
- camcorder video camera41K/yr
- camcorders35K/yr
- cam corder30K/yr
- video recorder29K/yr
- sony camcorder21K/yr
- camcorder 4k25K/yr
- 4k camcorder15K/yr
- sony handycam10K/yr
- recording camera10K/yr
Reviews and returns
What reviews say buyers love and hate about Video Camera
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Needs improvement
Poor quality
The quality is quite poor, not sharp and crisp as you would expect
Bad Audio Quality
Atrocious sound quality
The sound is truly awful as well
Camera quality not the best
cheap camera in one
I decided on this camcorder as it was fairly inexpesnive
The camera doesn't work
Did not work
Won't read any sd cards so cant use
Unfortunately the picture quality isn't as good as suggested
The picture quality was very poor and the camera felt cheap and flimsy
Very disappointed, image quality not as advertised
Love
comfortable to hold
Easy to use
easy to follow
Excellent value for money
great value for money
Good for price
quality of its body is strong
Excellent quality
Very good device
the video quality is solid
Video looks clear
Very good video quality
The picture quality
Great picture quality
picture is very clear
Return
4.5% Return rate 0% Fixable by listing
Needs improvement
Poor quality
The quality is quite poor, not sharp and crisp as you would expect
Camera quality not the best
cheap camera in one
I decided on this camcorder as it was fairly inexpesnive
The camera doesn't work
Did not work
Won't read any sd cards so cant use
Bad Audio Quality
Atrocious sound quality
The sound is truly awful as well
Keeps saying 'no card' so can't actually use it for recording or taking pics
Can't even record
completely unable to video or video with sound, or replay
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Video Camera questions
Answered from the same tracked data.









