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Vhf Radio Marine

Fail

Shoppers spend only $21K a year here, so Vhf Radio Marine is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£21K/yr53K searches / yr
90-day growth
+47.2%search demand this quarter
Competition
62%top-5 click share · 10 brands · 40 sellers

Flapen Score

Vhf Radio Marine against its category

The dotted line is the Electronics & Photo average. Past it, Vhf Radio Marine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vhf Radio Marine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vhf Radio Marine 53K times last year and spent an estimated £21K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+47.2%
Conversion, latest week
0.5%
Market size, estimated
£21Ka year
Peak month
July2.8× the quietest month
Top search term
vhf radio marine16K searches a year

02 · Price

A sale here is worth £86.10.

Listings sell for £86.10 on average, from £24.17 to £216.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £86.10 that is £0 to £9K a year per listing.

Average price
£86.10inside the $15 to $100 sweet spot
Price range
£24.17–£216.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #139 within Radio Communication. It carries 292 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#139in Radio Communication
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Vhf Radio Marine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

40

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Retevis53%
  • Cobra20%
  • Uniden7%
  • radtel4%
  • OSAT4%
  • PQIQP4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Vhf Radio Marine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Vhf Radio Marine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vhf radio marine16K/yr
  • vhf radio14K/yr
  • marine radio7K/yr
  • vhf marine radio handheld5K/yr
  • icom radio5K/yr
  • icom5K/yr

Reviews and returns

What reviews say buyers love and hate about Vhf Radio Marine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Signal Strength13%−0.17

Only criticism is channel selection is up down arrows

Great features Poor Reception

Standard antenna isn't great

Charging7%−0.22

Had no charging brick in the package

Started return as nothing I did worked to charge the unit

Two units that won't charge at all

Advertised Vs Actual Product5%−0.06

False advertising, this is a 5w radio, not 8w as advertised

was despite the description showing sizes

Only 5 Watts not 8 Watts as described

Battery Life3%−0.04

only used it for 10 minutes because the battery died

its not always on which will help the battery life

I havent had it long enough to fully test long-term performance or battery life

Audio Quality3%+0.73

clear audio airband if you can't hear anything your settings are wrong or you need to use a headset if you can't hear epic radio for the price

Love

Quality-Overall17%+1.48

Great quality build

has a solid build quality

Great quality

Ease Of Use8%+0.31

all the controls are simple to use

easy to use

easy to read

Audio Quality6%+0.73

Great audio quality

Good clear audio

Sound was clear

Water Resistance6%+0.26

waterproof

is of course fully waterproof

The waterproof rating inspires confidence

Value For Money6%+0.53

Great Value

Good value

Very good for a budget radio

Return

3.3% Return rate 6% Fixable by listing

Functionality-Overall16%▁▄█▅▁▃
Charging14%▁▅▂▄█▂

Had no charging brick in the package

Started return as nothing I did worked to charge the unit

Two units that won't charge at all

Compatibility-Overall9%▁▁▁▁▁█
Signal Strength9%▁▅▄▄█▄

Only criticism is channel selection is up down arrows

Great features Poor Reception

Standard antenna isn't great

Quality-Overall6%▁▁▂▁▁█

does feel a bit cheap in areas

FAQ

Common Vhf Radio Marine questions

Answered from the same tracked data.