Is vape tank profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (49/100).

How competitive is the vape tank niche?

11 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in vape tank?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.8%.

When does demand for vape tank peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vape tank niche?

Listings span £4.21–£27.18; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.

vape tank

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great259.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.63

avg listing price — sweet spot $15–$100

Price range

Good£4.21–£27.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 109K searches

According to Flapen's Amazon United Kingdom niche tracking, vape tank is a £53K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vape tank market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £38K–£51K; units × avg price
Conversion rate: 3.9%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 15.4%
Avg brand age: 51 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

INNOKIN36%
Survival Boyz24%
TILLELOT11%
W-Direct9%
Retailgenics7%
TVDC4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vape tank search terms

vape tank53K/yr -17.5%1.0% conv.
vape tanks25K/yr -11.6%1.0% conv.
zlide tank9K/yr +11.3%5.5% conv.
sub ohm tank11K/yr -8.9%0.5% conv.
innokin zlide tank8K/yr -14.2%8.0% conv.
510 atomizer tank4K/yr -16.5%0.1% conv.

All search terms

Top vape tank products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INNOKIN ZLIDE Tank [Gun Metal] - Perfecet for MTL Vaping Convenient Refilling Child Proof Safety Precision Airflow 22mm Version All Z Coils Compatible E Cigarettes Tops No Nicotine

INNOKIN£12.054.5★780 rev

Geekvape Z Fli Tank Precise Airflow Control Flip Top Cap E-Liquid Refilling Leak-Proof Long Lasting Exceptional Flavour 2ml Cartridge No Nicotine (Gunmetal)

TILLELOT£20.463.8★14 rev

INNOKIN ZLIDE Tank [Blue] - Perfecet for MTL Vaping Convenient Refilling Child Proof Safety Precision Airflow 22mm Version All Z Coils Compatible E Cigarettes Tops No Nicotine

INNOKIN£11.894.5★506 rev

Nautilus 3 Vape Tank (Gunmetal) - 3 Colours to choose from - Sliding Top Fill Compatible with all Aspire Nautilus Coils - No Nicotine

Survival Boyz£17.544.2★68 rev

INNOKIN PRISM T20S Tank [Black] Refillable MTL Clearomizer

INNOKIN£6.694.4★1,708 rev

Newest

by launch date

Innokin Go Z Tank [Black] - 2 Pack - Available in 5 colours - 510 Thread Connection Top Fill Sliding 2ml Capacity Adjustable Airflow - Compatible with Z Coils - No Nicotine

Survival Boyz£8.424 rev

5mo ago

Geekvape Zeus Sub Ohm Tank 5 - Available in 5 Colours - Compatible with Z XM Coils (Boost Version) 2ml Cartridge Capacity 510 Connection Leak Resistant Best for DTL No Nicotine (Glossy Black)

VOW Vapers£17.954 rev

5mo ago

Innokin Go S Vape Tank [Light Blue] - 3 Pack - Available in 4 colours - Sliding Top Fill Cap Adjustable Airflow 510 Thread Connection - Compatible with Innokin Go S Vape Pen - No Nicotine

Survival Boyz£6.2314 rev

6mo ago

INNOKIN Zlide Tank [Blue] - COMPATIBLE COILS: Zenith (Z) Coils - All Vaping Style Top Fill 510 Threaded Connection Adjustable Airflow - Nicotine Free

W-Direct£12.381 rev

1y ago

FREEMAX Fireluke 2 Vape Tank [Metal Green] - COMPATIBLE COILS: Fireluke M Fireluke X Mesh and Fireluke 904L X Mesh Coils - RDTL and DTL Tank Top Fill Adjustable Airflow - Nicotine Free

W-Direct£4.962 rev

1y ago

What buyers say about vape tank

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Value for money”

Leak-Proof16%

“it don leak”

Quality-Overall12%

“Well built”

Ease Of Use8%

“Easy Peasy”

Advertised Vs Actual Product7%

“As Ordered”

Strength7%

“Feels very sturdy”

Battery Life4%

“the batteries that go with this last an eternity”

Charging3%

“charges quickly too”

Design-Overall3%

“very well designed”

Color2%

“Love the colour”

What buyers complain about

Leak-Proof24%

“Leaking on first use”

Quality-Overall21%

“Quality is awful now”

Durability9%

“They do not last”

Charging8%

“Charging port can be problematic”

Value For Money8%

“This is quite expensive”

Battery Life6%

“8 hours and battery gone”

Ease Of Use4%

“comes off very easily”

Functionality-Overall4%

“It didn't work”

Instructions/User Manual/Troubleshooting4%

“No instructionz”

Compatibility-Overall2%

“This tank is not compatible with T20S coils”

Top return reasons

Leak-Proof27%

Charging13%

Functionality-Overall11%

Size-Overall11%

Defective Material/Parts8%

Compatibility-Overall7%

Durability4%

Quality-Overall3%

Battery Life3%

Product Condition3%

Common questions

Is vape tank profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (49/100).
How competitive is the vape tank niche?: 11 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in vape tank?: Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.8%.
When does demand for vape tank peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vape tank niche?: Listings span £4.21–£27.18; the average listing price is £12.63 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.