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Vape Pen

Maybe

The products selling today average only 3.8★. But demand is soft, at -10.1% this quarter, so Vape Pen is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 44
Market size
£91K/yr233K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
51%top-5 click share · 10 brands · 32 sellers

Flapen Score

Vape Pen against its category

The dotted line is the Electronics & Photo average. Past it, Vape Pen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vape Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vape Pen 233K times last year and spent an estimated £91K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
3.0%
Market size, estimated
£91Ka year
Peak month
September1.4× the quietest month
Top search term
vape pen163K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £5.28 to £19.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.09 that is £0 to £1K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£5.28–£19.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 324 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
96%
Out of stock, average day
12.6%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Vape Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

32

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

12%

  • Survival Boyz41%
  • 5GVAPE12%
  • VapeMaster12%
  • Paso8%
  • INNOKIN8%
  • Haman7%
  • Open — no brand owns it (4 brands, 12%)

Demand

Vape Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vape Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vape pen163K/yr
  • vape pens62K/yr
  • pen vape7K/yr

Reviews and returns

What reviews say buyers love and hate about Vape Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging19%−0.31

Doesnt charge

Doesn't hold a charge

Wont charge

Leak-Proof15%

Leaks

Constant oil leaking

leaks liquid alot

Functionality-Overall11%−0.14

it has stopped working

not functional

Doesnt work

Battery Life9%−0.02

Battery life is terrible

Battery dead

Battery doesnt last

Durability8%−0.15

Broken

Broke after 2 days of use

Broke within a month of owning

Love

Value For Money17%+1.46

Worth the money

Great price

Excellent value

Quality-Overall14%+0.54

seems reasonable well made

Great kit

Excellent product

Ease Of Use10%+0.95

very easy to use

Easy to use and fill

really good to use, easy to understand and follow,

Battery Life8%−0.02

Excellent value and long battery use

No issue with battery life

Great little vape battery

Leak-Proof8%

Doesn't leak

i love it its leak proof so easy to use and refillable

Much better and no leaks

Return

1.3% Return rate 4% Fixable by listing

Functionality-Overall27%▇▅▇▅▇█

it has stopped working

not functional

Doesnt work

Charging23%▆▇▇██▆

Doesnt charge

Doesn't hold a charge

Wont charge

Leak-Proof16%▅█▆▇▆▅

Leaks

Constant oil leaking

leaks liquid alot

Defective Material/Parts8%▇▇▆█▄▄

Item has stopped working after 2 days

is it faulty

Faulty product

Battery Life5%▄▄█▇▃▇

Battery life is terrible

Battery dead

Battery doesnt last

FAQ

Common Vape Pen questions

Answered from the same tracked data.