Vape Pen
Vape Pen shows beatable incumbent ratings (3.8★), but soft demand (-10.1% this quarter) keeps it on the watch list.
Flapen Score
Is Vape Pen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vape Pen is a £91K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Vape Pen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.1% over the last 90 days and 3.0% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 28 products
Top Vape Pen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
E Cigarettes Vape Pens Starter Kit VapeMaster H2 Dual Vape Pens Easy To Fill And Charge Long Lasting Battery Pure Taste - No E-liquid No Nicotine (Black White)
- Price
- £19.36
- Rating
- 4.1/5
- Reviews
- 692
- Age
- 3y ago
![Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41Sddv2tbJL.jpg)
Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine
- Price
- £8.07
- Rating
- 4.0/5
- Reviews
- 378
- Age
- 1y ago
5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
Paso Premium Vape Pen with Rechargeable Battery | 510 Thread Device | Suitable for E-Liquids & Thick Oils | Includes Battery Charger | Does NOT contain Nicotine or Eliquid
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 6y ago
Trending
90-day click momentum![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago
INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
NEX Vape kit Vape Pens with Adjustable Output Power 1000 Mah Battery 2PCS Refillable Pod 2mL Visible Pod Airflow Adjustment(No Liquid No Nicotine)
- Price
- £14.28
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago
Newest
by launch date![Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine](https://m.media-amazon.com/images/I/318K0s6buJL.jpg)
Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine
- Price
- £7.51
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 7mo ago
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago
INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
![Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine](https://m.media-amazon.com/images/I/51Y-7L5vQnL.jpg)
Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine
- Price
- £18.65
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 10mo ago
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
32
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
12%
- Survival Boyz41%
- 5GVAPE12%
- VapeMaster12%
- Paso8%
- INNOKIN8%
- Haman7%
- Open — no brand owns it (4 brands, 12%)
Vape Pen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vape Pen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vape pen163K/yr
- vape pens62K/yr
- pen vape7K/yr
What reviews say buyers love and hate about Vape Pen
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Worth the money”
“seems reasonable well made”
“very easy to use”
“Excellent value and long battery use”
“Doesn't leak”
What buyers complain about
83% of reviews“Doesnt charge”
“Leaks”
“it has stopped working”
“Battery life is terrible”
“Broken”
Vape Pen return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vape Pen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
