Vape Pen
MaybeThe products selling today average only 3.8★. But demand is soft, at -10.1% this quarter, so Vape Pen is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 4450
- Market size
- £91K/yr233K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 32 sellers
Flapen Score
Vape Pen against its category
The dotted line is the Electronics & Photo average. Past it, Vape Pen is stronger. Inside it, weaker.
Market
The Vape Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vape Pen 233K times last year and spent an estimated £91K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £91Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- vape pen163K searches a year
02 · Price
A sale here is worth £13.09.
Listings sell for £13.09 on average, from £5.28 to £19.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.09 that is £0 to £1K a year per listing.
- Average price
- £13.09under the $15 to $100 sweet spot
- Price range
- £5.28–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 324 reviews at 3.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 12.6%
- Average rank
- #0in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 3.82 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Vape Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
E Cigarettes Vape Pens Starter Kit VapeMaster H2 Dual Vape Pens Easy To Fill And Charge Long Lasting Battery Pure Taste - No E-liquid No Nicotine (Black White)
- Price
- £19.36
- Rating
- 4.1/5
- Reviews
- 692
- Age
- 3y ago
![Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41Sddv2tbJL.jpg)
Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine
- Price
- £8.07
- Rating
- 4.0/5
- Reviews
- 378
- Age
- 1y ago

5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago

Paso Premium Vape Pen with Rechargeable Battery | 510 Thread Device | Suitable for E-Liquids & Thick Oils | Includes Battery Charger | Does NOT contain Nicotine or Eliquid
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 6y ago
Trending
90-day click momentum![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago

INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago

NEX Vape kit Vape Pens with Adjustable Output Power 1000 Mah Battery 2PCS Refillable Pod 2mL Visible Pod Airflow Adjustment(No Liquid No Nicotine)
- Price
- £14.28
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago
Newest
by launch date![Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine](https://m.media-amazon.com/images/I/318K0s6buJL.jpg)
Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine
- Price
- £7.51
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 7mo ago
![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago

INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
![Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine](https://m.media-amazon.com/images/I/51Y-7L5vQnL.jpg)
Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine
- Price
- £18.65
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 10mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
32
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
51%
Top 20: 94%
Open market
12%
- Survival Boyz41%
- 5GVAPE12%
- VapeMaster12%
- Paso8%
- INNOKIN8%
- Haman7%
- Open — no brand owns it (4 brands, 12%)
Demand
Vape Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vape Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vape pen163K/yr
- vape pens62K/yr
- pen vape7K/yr
Reviews and returns
What reviews say buyers love and hate about Vape Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt charge
Doesn't hold a charge
Wont charge
Leaks
Constant oil leaking
leaks liquid alot
it has stopped working
not functional
Doesnt work
Battery life is terrible
Battery dead
Battery doesnt last
Broken
Broke after 2 days of use
Broke within a month of owning
Love
Worth the money
Great price
Excellent value
seems reasonable well made
Great kit
Excellent product
very easy to use
Easy to use and fill
really good to use, easy to understand and follow,
Excellent value and long battery use
No issue with battery life
Great little vape battery
Doesn't leak
i love it its leak proof so easy to use and refillable
Much better and no leaks
Return
1.3% Return rate 4% Fixable by listing
it has stopped working
not functional
Doesnt work
Doesnt charge
Doesn't hold a charge
Wont charge
Leaks
Constant oil leaking
leaks liquid alot
Item has stopped working after 2 days
is it faulty
Faulty product
Battery life is terrible
Battery dead
Battery doesnt last
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vape Pen questions
Answered from the same tracked data.









