Vape Pen
MaybeThe products selling today average only 3.8★. But demand is soft, at -10.1% this quarter, so Vape Pen is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 1,488 Electronics & Photo niches · +6 vs the category median of 4450
- Market size
- £91K/yr233K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 32 sellers
Flapen Score
Vape Pen against its category
The dotted line is the Electronics & Photo average. Past it, Vape Pen is stronger. Inside it, weaker.
Market
The Vape Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vape Pen 233K times last year and spent an estimated £91K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 233K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £91Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- vape pen163K searches a year
02 · Price
A sale here is worth £13.09.
Listings sell for £13.09 on average, from £5.28 to £19.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.09 that is £0 to £1K a year per listing.
- Average price
- £13.09under the $15 to $100 sweet spot
- Price range
- £5.28–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 324 reviews at 3.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 96%
- Out of stock, average day
- 12.6%
- Average rank
- #0in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 3.82 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Vape Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
E Cigarettes Vape Pens Starter Kit VapeMaster H2 Dual Vape Pens Easy To Fill And Charge Long Lasting Battery Pure Taste - No E-liquid No Nicotine (Black White)
- Price
- £19.36
- Rating
- 4.1/5
- Reviews
- 692
- Age
- 3y ago
![Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41Sddv2tbJL.jpg)
Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine
- Price
- £8.07
- Rating
- 4.0/5
- Reviews
- 378
- Age
- 1y ago

5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago

Paso Premium Vape Pen with Rechargeable Battery | 510 Thread Device | Suitable for E-Liquids & Thick Oils | Includes Battery Charger | Does NOT contain Nicotine or Eliquid
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 6y ago
Trending
estimated 90-day click momentum![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago

INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago

NEX Vape kit Vape Pens with Adjustable Output Power 1000 Mah Battery 2PCS Refillable Pod 2mL Visible Pod Airflow Adjustment(No Liquid No Nicotine)
- Price
- £14.28
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

5GVape Vape Pen Starter Kit Z6 Kit - E Cigarettes Dual Vape Pens Easy to Refill From the Top USB charge Long Lasting Battery eGo Evod CE4 Vape Kit No E Liquid
- Price
- £15.67
- Rating
- 3.8/5
- Reviews
- 596
- Age
- 5y ago
Newest
by launch date![Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine](https://m.media-amazon.com/images/I/318K0s6buJL.jpg)
Smok Stick N18 Vape Pen Kit [7-Colour] - Available in 7 colours - 2A Fast Charge 1300mAh Battery 30W Output 510 Drip Tip - Compatible with Smok Nord Coils - No Nicotine
- Price
- £7.51
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 7mo ago
![Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine](https://m.media-amazon.com/images/I/51IS+eeqRGL.jpg)
Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine
- Price
- £17.84
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 8mo ago

INNOKIN Endura T18E Vape Pen Kit Powerful 1000mAh Rechargeable Battery 2ml Atomiser Top Refill E Cigarette Starter Kit Haman Single Button Operation Nicotine Free (Silver)
- Price
- £17.70
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
![Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine](https://m.media-amazon.com/images/I/51Y-7L5vQnL.jpg)
Vaporesso Xros Pro 2 Vape Kit [Glittering Black] - Available in 7 colours - 2A Fast Charge in 30 mins 2000mAh Battery 30W Output 0.96 TFT - Compatible with all Vaporesso Xros Pod - No Nicotine
- Price
- £18.65
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 10mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
32
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 94%
Open market
12%
- Survival Boyz41%
- 5GVAPE12%
- VapeMaster12%
- Paso8%
- INNOKIN8%
- Haman7%
- Open — no brand owns it (4 brands, 12%)
Demand
Vape Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vape Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vape pen163K/yr
- vape pens62K/yr
- pen vape7K/yr
Reviews and returns
What reviews say buyers love and hate about Vape Pen
We read the reviews and the return reasons for every product selling here.
“Doesnt charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vape Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









