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54

vape mod

Worth a look

Shows beatable incumbent ratings (3.9★), but weak search conversion (1.0%) keeps it on the watch list.

Market size 16Growth 22Conversion 12Competition 80Returns 85Price range 86Avg price 95Brand share 29Review moat 96Quality gap 97

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Incredible75.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible£27.46

avg listing price — sweet spot $15–$100

Price range

Great£10.68–£47.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Market size

Bad£65K

£65K/yr · 245K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, vape mod is a £65K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vape mod market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£55K–£69K
units × avg price
Conversion rate
1.0%
Avg BSR
#0
Page quality
0%
Prime
96%
Sponsored
0%
Out of stock
31.4%
Avg brand age
45 months
Avg seller age
220 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

9%

  • Survival Boyz58%
  • TVDC17%
  • SmartGek5%
  • VOOPOO4%
  • SMOK3%
  • W-Direct3%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.8×

Top vape mod search terms

  • vape mod114K/yr
  • vape mods42K/yr
  • box mods30K/yr
  • box mod vaping kit14K/yr
  • box mod17K/yr
  • vape mod kit15K/yr
  • vape box7K/yr
  • mod kit6K/yr
All search terms

Top vape mod products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£6K12%£8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about vape mod

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Good price”

Quality-Overall16%

“The build quality feels premium”

Battery Life10%

“Great battery”

Advertised Vs Actual Product5%

“As described”

Ease Of Use5%

“comfortable to hold”

Charging5%

“it's got fast charge as well”

Strength4%

“Robust For My Busy Life”

Color3%

“the colour the way it shows you everything”

Design-Overall3%

“I really like the design”

Durability3%

“Well made, durable and great functionality”

What buyers complain about

Durability15%

“After a month”

Leak-Proof14%

“They leak”

Charging11%

“Charging port can be problematic”

Functionality-Overall8%

“Barely works”

Battery Life7%

“battery life not as good as it claims”

Quality-Overall6%

“Absolute garbage”

Instructions/User Manual/Troubleshooting5%

“instructions not very clear”

Defective Material/Parts4%

“don't know if this is a design fault or not or just a faulty unit”

Advertised Vs Actual Product3%

“Somewhat misleading”

Size-Overall3%

“not fit for purpose”

Top return reasons

Functionality-Overall21%
Charging19%
Leak-Proof16%
Defective Material/Parts7%
Size-Overall6%
Battery Life5%
Color4%
Durability3%
Advertised Vs Actual Product3%
Weight Heavy3%

Common questions

Is vape mod profitable to sell on Amazon United Kingdom?
The niche generates £65K/yr across 45 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the vape mod niche?
11 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in vape mod?
Top complaints mined from reviews: Durability, Leak-Proof, Charging. The return rate is 1.5%.
When does demand for vape mod peak?
Demand peaks in Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the vape mod niche?
Listings span £10.68–£47.12; the average listing price is £27.46 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.