Vape Liquid
FailPrices span $3.01–$16.51, mostly outside the sweet spot, so Vape Liquid is a Fail.
- Flapen Score
- 49 / 100Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 4449
- Market size
- £287K/yr2.0M searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 39%top-5 click share · 8 brands · 20 sellers
Flapen Score
Vape Liquid against its category
The dotted line is the Electronics & Photo average. Past it, Vape Liquid is stronger. Inside it, weaker.
Market
The Vape Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vape Liquid 2.0M times last year and spent an estimated £287K. The top 5 brands take 95% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £287Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- vape juice590K searches a year
02 · Price
A sale here is worth £6.89.
Listings sell for £6.89 on average, from £3.01 to £16.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.89 that is £5K to £7K a year per listing.
- Average price
- £6.89under the $15 to $100 sweet spot
- Price range
- £3.01–£16.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #18 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 78 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 81%
- Out of stock, average day
- 5.5%
- Average rank
- #18in E-Cigarettes, E-Shisha & Heat-Not-Burn
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 78per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Vape Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.34
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 4y ago
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Blue Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.09
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Just Juice Superior E-Liquids Vape Liquid with - BERRY BURST Flavour - 10ml Bottle 50/50 0mg e-Liquid
- Price
- £3.12
- Rating
- 3.7/5
- Reviews
- 130
- Age
- 3y ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
Trending
90-day click momentum
1x Elux Legend (2 0G) (Triple Mango)
- Price
- £3.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
1x Elux Legend (2 0G) (Cherry Sour Raspberry)
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
5x Mr Bluee Eluxx salt Legend (1 0G)
- Price
- £16.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch dateJust Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 6 Fruit & Mint Flavours - 6 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £9.81
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 5mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 5 Below Zero Icy Fruit Flavours - 5 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £8.94
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago
Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.63
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 6mo ago
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
2%
- Just Juice Superior E-Liquids48%
- Generic20%
- Doozy Vape13%
- Paradise Products7%
- Seriously Donuts7%
- AnZa3%
- Open — no brand owns it (2 brands, 2%)
Demand
Vape Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vape Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vape juice590K/yr
- vape liquid589K/yr
- elux liquid142K/yr
- e liquid103K/yr
- e liquids69K/yr
- vape oil65K/yr
- elux61K/yr
- no nic vap20K/yr
- vape liquids58K/yr
- e liquid with nicotine57K/yr
Reviews and returns
What reviews say buyers love and hate about Vape Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Complete waste of money
Extremely poor when used
however im unable to open it
Unable to open the bottle
is not working
Doesnt work dont buy it
Not sure why people mention leakage
leaking
Theres always a small amount of spillage when taking the spout out
deceitful
Love
Well worth the buy
Great value for money
Good price
Good quality and arrived on time
Great kit
Excellent product
Doesn't leak
Good vaping liquid
i love it its leak proof so easy to use and refillable
Smooth and good flavour
Beautiful colour and feels nice and soft
Very smooth vape
item arrived exactly as described
Got what I wanted
Return
0.5% Return rate 10% Fixable by listing
is not working
Doesnt work dont buy it
Not sure why people mention leakage
leaking
Theres always a small amount of spillage when taking the spout out
doesnt look like it has charged
deceitful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vape Liquid questions
Answered from the same tracked data.