Vape Liquid

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

2.1%

Market size, estimated

£287Ka year

Peak month

June1.4× the quietest month

Top search term

vape juice590K searches a year

Listings sell for £6.89 on average, from £3.01 to £16.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £6.89 that is £5K to £7K a year per listing.

Average price

£6.89under the $15 to $100 sweet spot

Price range

£3.01–£16.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

3% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #18 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 78 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

3%

Prime listings

81%

Out of stock, average day

5.5%

Average rank

#18in E-Cigarettes, E-Shisha & Heat-Not-Burn

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

78per listing

Listings tracked

36

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months