vape liquid
Skip itPrices mostly outside the sweet spot ($3.01–$16.51) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible77.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Market size
Good£287K£287K/yr · 2.0M searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.01–£16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vape liquid is a £287K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
vape liquid market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £207K–£276K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 3%
- Out of stock
- 5.5%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
2%
- Just Juice Superior E-Liquids48%
- Generic20%
- Doozy Vape13%
- Paradise Products7%
- Seriously Donuts7%
- AnZa3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vape liquid search terms
- vape juice590K/yr
- vape liquid589K/yr
- elux liquid142K/yr
- e liquid103K/yr
- e liquids69K/yr
- vape oil65K/yr
- elux61K/yr
- no nic vap20K/yr
- vape liquids58K/yr
- e liquid with nicotine57K/yr
Top vape liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
Doozy Vape£7.344.0★280 rev
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Blue Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.084.3★170 rev
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.094.3★170 rev
Just Juice Superior E-Liquids Vape Liquid with - BERRY BURST Flavour - 10ml Bottle 50/50 0mg e-Liquid
Just Juice Superior E-Liquids£3.123.7★130 rev
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
Just Juice Superior E-Liquids£10.304.4★12 rev
Newest
by launch dateJust Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
Just Juice Superior E-Liquids£10.3012 rev
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 6 Fruit & Mint Flavours - 6 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
Just Juice Superior E-Liquids£9.8112 rev
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 5 Below Zero Icy Fruit Flavours - 5 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
Just Juice Superior E-Liquids£8.948 rev
Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
Seriously Donuts£8.6323 rev
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
Seriously Donuts£8.0021 rev
Trending
90-day click momentum
1x Elux Legend (2 0G) (Triple Mango)
AnZa£3.485.0★
1x Elux Legend (2 0G) (Cherry Sour Raspberry)
Generic£3.324.8★
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
Seriously Donuts£8.004.0★
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
Just Juice Superior E-Liquids£10.304.4★
5x Mr Bluee Eluxx salt Legend (1 0G)
Generic£16.510.0★
What buyers say about vape liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Well worth the buy”
“Good quality and arrived on time”
“Doesn't leak”
“Smooth and good flavour”
“item arrived exactly as described”
“works well in my setup”
“Love it,nice size,easy to use”
“I love it quickly charges”
“Beautiful colour and feels nice and soft”
“Easy to use”
What buyers complain about
“Waste of money”
“Extremely poor when used”
“is not working”
“Not sure why people mention leakage”
“deceitful”
“Would give this a zero star smells burnt”
“Rubbish,tastes of nothing and just like pure greasy oil in a bottle”
“doesnt look like it has charged”
“Terrible flever”
“So would have liked a bigger size bottle”
Top return reasons
Common questions
- Is vape liquid profitable to sell on Amazon United Kingdom?
- The niche generates £287K/yr across 36 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the vape liquid niche?
- 8 brands and 20 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in vape liquid?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Functionality-Overall. The return rate is 0.5%.
- When does demand for vape liquid peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vape liquid niche?
- Listings span £3.01–£16.51; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 78 reviews — the moat a new listing must climb.