Vape Liquid
prices mostly outside the sweet spot ($3.01–$16.51) — Vape Liquid doesn't clear our bar today.
Flapen Score
Is Vape Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vape Liquid is a £287K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Vape Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.8% over the last 90 days and 2.1% of searches end in a purchase.
£287K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 36 products
Top Vape Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Seriously Nice Blue Razz Ice 0mg 100ml Shortfill E-Liquid Nicotine Free
- Price
- £7.34
- Rating
- 4.0/5
- Reviews
- 280
- Age
- 4y ago
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Blue Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.08
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
- Price
- £3.09
- Rating
- 4.3/5
- Reviews
- 170
- Age
- 10mo ago
Just Juice Superior E-Liquids Vape Liquid with - BERRY BURST Flavour - 10ml Bottle 50/50 0mg e-Liquid
- Price
- £3.12
- Rating
- 3.7/5
- Reviews
- 130
- Age
- 3y ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
Trending
90-day click momentum
1x Elux Legend (2 0G) (Triple Mango)
- Price
- £3.48
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
1x Elux Legend (2 0G) (Cherry Sour Raspberry)
- Price
- £3.32
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
5x Mr Bluee Eluxx salt Legend (1 0G)
- Price
- £16.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch dateJust Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - Fruit Fusion - 7 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 6 Fruit & Mint Flavours - 6 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £9.81
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 5mo ago
Just Juice Superior E-Liquids Bar Saltfill Vape Liquid Variety Sample Pack - 5 Below Zero Icy Fruit Flavours - 5 x 10ml Bottles 60/40 0mg e-Liquid Nicotine Free
- Price
- £8.94
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago
Seriously Donuts Strawberry and Cream E-Liquid 100ml Shortfill Nicotine Free Donut Flavoured Vape Juice
- Price
- £8.63
- Rating
- 3.7/5
- Reviews
- 23
- Age
- 6mo ago
Doozy Seriously Slushy Lemon Lime E-liquid 100ml 70VG/30PG 0mg Nicotine Shortfill Vape Juice
- Price
- £8.00
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
8 falling
Sellers
20
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
2%
- Just Juice Superior E-Liquids48%
- Generic20%
- Doozy Vape13%
- Paradise Products7%
- Seriously Donuts7%
- AnZa3%
- Open — no brand owns it (2 brands, 2%)
Vape Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Vape Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vape juice590K/yr
- vape liquid589K/yr
- elux liquid142K/yr
- e liquid103K/yr
- e liquids69K/yr
- vape oil65K/yr
- elux61K/yr
- no nic vap20K/yr
- vape liquids58K/yr
- e liquid with nicotine57K/yr
What reviews say buyers love and hate about Vape Liquid
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Well worth the buy”
“Good quality and arrived on time”
“Doesn't leak”
“Smooth and good flavour”
“item arrived exactly as described”
What buyers complain about
88% of reviews“Waste of money”
“Extremely poor when used”
“is not working”
“Not sure why people mention leakage”
“deceitful”
Vape Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vape Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
