Is vap profitable to sell on Amazon United Kingdom?

The niche generates £407K/yr across 19 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the vap niche?

6 brands and 26 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in vap?

Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.

What does it cost to enter the vap niche?

Listings span £5.28–£27.18; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.

vap

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great346.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.30

avg listing price — sweet spot $15–$100

Market size

Good£407K

£407K/yr · 249K searches

Price range

Good£5.28–£27.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, vap is a £407K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vap market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £383K–£459K; units × avg price
Conversion rate: 10.7%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 3.1%
Avg brand age: 46 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

aspire61%
Haman15%
Survival Boyz15%
VAPORESSO5%
SMOK2%
INNOKIN2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 33 weeks — -4.3% search growth over the last 90 days.

Open Trend

Top vap search terms

aspire pockex115K/yr +0.8%9.0% conv.
vap51K/yr -4.9%0.6% conv.
vaps38K/yr -4.5%0.5% conv.
vaps rechargeable refillable10K/yr -9.7%0.6% conv.
aspire pocket x8K/yr -8.6%6.4% conv.
aspire pockex vape6K/yr -9.1%3.3% conv.
vaps rechargeable9K/yr -33.0%0.6% conv.
pocket x aspire6K/yr -13.4%12.8% conv.
pockex4K/yr -19.3%11.3% conv.

All search terms

Top vap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aspire Pockex Kit AIO (Pink Gradient) No Nicotine Nicotine Free

aspire£14.354.2★1,057 rev

ASPIRE PockeX AIO Kit [Silver] - Refillable Rechargeable

aspire£17.884.2★791 rev

ASPIRE PockeX AIO Kit [Blue] - Refillable Rechargeable

aspire£17.404.2★298 rev

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)

Haman£20.013.7★16 rev

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)

Haman£19.903.7★16 rev

Newest

by launch date

Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine

Survival Boyz£8.5431 rev

4mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)

Haman£20.0116 rev

7mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)

Haman£19.9016 rev

7mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Blue)

Haman£19.8316 rev

7mo ago

Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine

Survival Boyz£5.2845 rev

8mo ago

What buyers say about vap

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Great value for money”

Quality-Overall18%

“Good reliable item”

Ease Of Use8%

“simple to use”

Charging7%

“Charges quickly”

Advertised Vs Actual Product7%

“Does what it says”

Leak-Proof6%

“Doesn't leak”

Battery Life5%

“the battery life is excellent”

Functionality-Overall5%

“Its good that you can turn the vape off”

Color4%

“I love the colour”

Weight Light2%

“Great light weight vape”

What buyers complain about

Charging21%

“Charge doesn't last very long either”

Durability19%

“broken in under a week”

Leak-Proof13%

“Constant oil leaking”

Functionality-Overall12%

“Will not charge just lights are flashing”

Quality-Overall8%

“Absolutely rubbish”

Battery Life3%

“8 hours and battery gone”

Value For Money3%

“Don't waste your money”

Advertised Vs Actual Product2%

“Doesnt seem the same”

Size-Overall2%

“the sizes is small”

Dosage1%

“No dose not work second one bought never again dont buy its rubbish”

Top return reasons

Functionality-Overall29%

Charging23%

Leak-Proof14%

Defective Material/Parts10%

Durability4%

Battery Life3%

Touch/Button Controls3%

Size-Overall2%

Quality-Overall2%

Product Condition2%

Common questions

Is vap profitable to sell on Amazon United Kingdom?: The niche generates £407K/yr across 19 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the vap niche?: 6 brands and 26 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in vap?: Top complaints mined from reviews: Charging, Durability, Leak-Proof. The return rate is 1.2%.
What does it cost to enter the vap niche?: Listings span £5.28–£27.18; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.

vap

vap market data

Competition & brand share

Demand

Top vap search terms

Top vap products on Amazon

Top sellers

Newest

Trending

What buyers say about vap

What buyers love

What buyers complain about

Top return reasons

Common questions

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