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Vap

Vap shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 56Growth 23Conversion 90Competition 40Returns 91Price range 56Avg price 76Brand share 5Review moat 83Quality gap 96
This niche Category average

Is Vap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Vap is a £407K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.

Vap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.3% over the last 90 days and 10.7% of searches end in a purchase.

£407K

revenue / yr

Units sold / yr30K
Search volume / yr-4.3%249K
Conversion rate10.7%
Avg price£15.30

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 26
Top-5 product click share61%
Open market2%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement0%
New entrants (1y)7· 3 succeeded
Avg rating3.9★
Avg reviews346

Top Vap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£41K£81K£122K£163K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

26

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • aspire61%
  • Haman15%
  • Survival Boyz15%
  • VAPORESSO5%
  • SMOK2%
  • INNOKIN2%
  • Open — no brand owns it (0%)

Vap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume249KCVR10.7%Products19Brands6Top 5 Brands98%OOS Rate3.1%Rating3.9★Reviews346Avg BSR#0
5K3KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Vap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aspire pockex115K/yr
  • vap51K/yr
  • vaps38K/yr
  • vaps rechargeable refillable10K/yr
  • aspire pocket x8K/yr
  • aspire pockex vape6K/yr
  • vaps rechargeable9K/yr
  • pocket x aspire6K/yr
  • pockex4K/yr

What reviews say buyers love and hate about Vap

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money21%

Great value for money

Quality-Overall18%

Good reliable item

Ease Of Use8%

simple to use

Charging7%

Charges quickly

Advertised Vs Actual Product7%

Does what it says

What buyers complain about

83% of reviews
Charging21%

Charge doesn't last very long either

Durability19%

broken in under a week

Leak-Proof13%

Constant oil leaking

Functionality-Overall12%

Will not charge just lights are flashing

Quality-Overall8%

Absolutely rubbish

Vap return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
29%
2Charging
23%
3Leak-Proof
14%
4Defective Material/Parts
10%
5Durability
4%

Common Vap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vap 57/100 on Amazon United Kingdom — Worth a look. The niche generates £407K/yr across 19 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.
Vap buyers on Amazon United Kingdom complain most about Charging, Durability, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 1.2%.