Vap
Vap shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Vap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vap is a £407K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.
Vap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.3% over the last 90 days and 10.7% of searches end in a purchase.
£407K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 19 products
Top Vap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aspire Pockex Kit AIO (Pink Gradient) No Nicotine Nicotine Free
- Price
- £14.35
- Rating
- 4.2/5
- Reviews
- 1,057
- Age
- 5y ago
![ASPIRE PockeX AIO Kit [Silver] - Refillable Rechargeable](https://m.media-amazon.com/images/I/41I7ZgqffkL.jpg)
ASPIRE PockeX AIO Kit [Silver] - Refillable Rechargeable
- Price
- £17.88
- Rating
- 4.2/5
- Reviews
- 791
- Age
- 4y ago
![ASPIRE PockeX AIO Kit [Blue] - Refillable Rechargeable](https://m.media-amazon.com/images/I/41wS+WQLL4L.jpg)
ASPIRE PockeX AIO Kit [Blue] - Refillable Rechargeable
- Price
- £17.40
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 4y ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)
- Price
- £20.01
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)
- Price
- £19.90
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago
Trending
90-day click momentum![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)
Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 4mo ago
![Vaporesso Xros Pro Pod Vape Kit [Blue] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Blue)](https://m.media-amazon.com/images/I/51uyPQEYHfL.jpg)
Vaporesso Xros Pro Pod Vape Kit [Blue] - Available in 9 Colours - 1200mAh Battery 2A Fast Charging (35 Min) 30W Output First Super Pulse Pod - Works with all XROS Pods - No Nicotine (Blue)
- Price
- £18.30
- Rating
- 4.0/5
- Reviews
- 339
- Age
- 1y ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)
- Price
- £19.90
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago
![Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine](https://m.media-amazon.com/images/I/41j2qagZlHL.jpg)
Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine
- Price
- £5.28
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 8mo ago

Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
- Price
- £7.96
- Rating
- 3.6/5
- Reviews
- 85
- Age
- 10mo ago
Newest
by launch date![Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine](https://m.media-amazon.com/images/I/41ywTU6RJnL.jpg)
Vaporesso XROS Mini Vape Kit [Sakura Pink] - Available in 18 colours - Type-C Fast Charge 1000mAh Battery 16W Max Leak Resistant - Compatible with Vaporesso XROS Corex Pods - No Nicotine
- Price
- £8.54
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 4mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Black)
- Price
- £20.01
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Silver)
- Price
- £19.90
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago

Aspire PockeX Vaping Kit 2ml Refillable Cartridge Long Lasting 1500mAh Rechargeable Battery Type-C Fast Charging Haman E Cigarette Starter Kit User Friendly 0mg Nicotine Free (Blue)
- Price
- £19.83
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 7mo ago
![Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine](https://m.media-amazon.com/images/I/41j2qagZlHL.jpg)
Smok Pozz Vape Kit [Prism Rainbow] - Available in 6 colours - Type-C Fast Charging 630mAh Battery 25W 1.0 TFT Colour Draw Activated - Compatible with Smok Pozz Pod - No Nicotine
- Price
- £5.28
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
26
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- aspire61%
- Haman15%
- Survival Boyz15%
- VAPORESSO5%
- SMOK2%
- INNOKIN2%
- Open — no brand owns it (0%)
Vap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Vap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aspire pockex115K/yr
- vap51K/yr
- vaps38K/yr
- vaps rechargeable refillable10K/yr
- aspire pocket x8K/yr
- aspire pockex vape6K/yr
- vaps rechargeable9K/yr
- pocket x aspire6K/yr
- pockex4K/yr
What reviews say buyers love and hate about Vap
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great value for money”
“Good reliable item”
“simple to use”
“Charges quickly”
“Does what it says”
What buyers complain about
83% of reviews“Charge doesn't last very long either”
“broken in under a week”
“Constant oil leaking”
“Will not charge just lights are flashing”
“Absolutely rubbish”
Vap return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









