Is usb travel adapter profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +46.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the usb travel adapter niche?

19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in usb travel adapter?

Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.7%.

When does demand for usb travel adapter peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.2× the quietest.

What does it cost to enter the usb travel adapter niche?

Listings span £4.62–£26.41; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 1,699 reviews — the moat a new listing must climb.

usb travel adapter

Worth a look

Shows low returns (0.7%), but a small market ($56K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Growth

Good+46.7%

90-day search growth — must beat 0% to launch

Price range

Good£4.62–£26.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,699.26

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.34

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£56K

£56K/yr · 62K searches

According to Flapen's Amazon United Kingdom niche tracking, usb travel adapter is a £56K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

usb travel adapter market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £45K–£57K; units × avg price
Conversion rate: 8.0%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.2%
Avg brand age: 27 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

33%

Omivine28%
LENCENT11%
Poukey8%
TESSAN8%
Double Dragon6%
Beizkna5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.2×

Open Trend

Top usb travel adapter search terms

travel plug with usb ports10K/yr +271.4%7.4% conv.
usb travel plug10K/yr +50.5%5.6% conv.
usb travel adapter14K/yr +6.2%4.7% conv.
travel adapter with usb8K/yr +34.0%4.0% conv.
travel usb plug6K/yr +15.8%3.8% conv.
travel plug usb3K/yr +59.6%6.0% conv.
lencent5K/yr -26.6%1.5% conv.
travel adapter usb3K/yr +3.7%4.4% conv.
lencent usb charger plug 4 port3K/yr -30.6%11.2% conv.

All search terms

Top usb travel adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UK to European Travel Adaptor with 4 USB Ports(1 USB C) Grounded EU Euro Europe to UK Power Plug Adapter for Germany Spain France Iceland Greece Poland Netherlands Austria Turkey etc (Type E/F)

Omivine£7.854.6★3,351 rev

Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports International Travel Plug Adapter Worldwide USB Travel Adaptor All in One Universal Charger Power Adapter for European EU US UK AUS

Poukey£12.264.4★494 rev

Lencent 4 Port USB Charger Plug Worldwide Travel Adapter 2 USB-C 2 USB-A

LENCENT£11.314.7★8,886 rev

Double Dragon 20W Fast Charging 5-in-1 UK to EU Travel Adapter | 2 USB-A & 2 USB-C Ports | Converts UK 3 PIN Plug to European 2 PIN Plug in Spain France Portugal Germany Greece Italy Sweden etc

Double Dragon£7.524.6★229 rev

Travel Adapter 4 USB Universal Charger Plug Adaptor 22W 4.4A Multi USB Wall Plug with UK EU USA AUS Japan Plug Worldwide Universal Power Adapter for iPhone iPad Android Tablet

Beizkna£10.004.6★1,846 rev

Newest

by launch date

40W EU Travel Charger European Plug Adaptor with 2 USB C Ports and 2 USB A Ports Fast Charging UK to Europe Mains Adaptor for iPhone Samsung Smartphones 2PC

YIDODA£9.1518 rev

4mo ago

UK to European Adapter Plug UK to EU Euro Europe Travel Adaptor with 3 USB Port Grounded Schuko Charger for Germany France Spain Iceland Greece Poland Netherlands Austria Turkey (Type E/F) Jmfufnv

Jmfufnv£8.15125 rev

6mo ago

VitalVolt Universal Travel Adapter Worldwide All-in-One International Plug with 2 USB-C & 2 USB-A Fast Charging Ports Dual Safety Fuse Compact UK EU AUS USA Travel Adapter for 225+ Countries (SVP)

VitalVolt£14.1468 rev

8mo ago

UK To European Plug Adapter 5 IN 1 European Travel Adaptor with 2 USB C & 2 USB A Grounded EU Plug Adapter for Germany Spain France Turkey Greece etc (Type E/F)

grestar£7.84136 rev

1y ago

Eu 2 Pin To Usb Travel Plug Adapter Charger Euro Type C E F Wall Adaptor 2 Usb Ports European Universal Power Plugs Uk To Europe for Iphone Samsung Shaver Toothbrush Tablet ipad max pro air

MOBIBAY£5.3756 rev

1y ago

What buyers say about usb travel adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Portability19%

“Great for travelling”

Charging17%

“charges fine”

Quality-Overall13%

“The build quality is solid”

Socket/Port/Plug10%

“The USB ports work well”

Value For Money8%

“Excellent value”

Advertised Vs Actual Product7%

“Worked as advertised”

Ease Of Use7%

“Ease of use”

Strength3%

“doesnt seem flimsy”

Compactness2%

“Its compact saves space & works brilliantly”

Compatibility-Overall2%

“adapter worked well”

What buyers complain about

Charging16%

“not great as a fast charger”

Durability15%

“Broke easily”

Socket/Port/Plug9%

“Loose in sockets”

Functionality-Overall8%

“Didn't work”

Quality-Overall7%

“Not great quality”

Weight Heavy4%

“too heavy”

Size-Overall4%

“Pins too small”

Compatibility-Overall3%

“Does not work in aus”

Strength3%

“Feels flimsy and cheap”

Material Quality2%

“Usually these things feel like cheap plastic”

Top return reasons

Compatibility-Overall16%

Charging16%

Functionality-Overall14%

Socket/Port/Plug13%

Size-Overall8%

Defective Material/Parts7%

Quality-Overall4%

Connectivity-Overall3%

Advertised Vs Actual Product3%

Value For Money2%

Common questions

Is usb travel adapter profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +46.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the usb travel adapter niche?: 19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in usb travel adapter?: Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.7%.
When does demand for usb travel adapter peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.2× the quietest.
What does it cost to enter the usb travel adapter niche?: Listings span £4.62–£26.41; the average listing price is £11.34 (sweet spot $15–$100). The average incumbent carries 1,699 reviews — the moat a new listing must climb.