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usa travel adapter

Skip it

Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 0Conversion 77Competition 35Returns 96Price range 21Avg price 45Brand share 43Review moat 54Quality gap 30

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,351.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.37

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£127K

£127K/yr · 149K searches

Price range

Bad£3.46–£18.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, usa travel adapter is a £127K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

usa travel adapter market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
£142K–£171K
units × avg price
Conversion rate
7.5%
Avg BSR
#75
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
15.4%
Avg brand age
37 months
Avg seller age
245 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 flat

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 96%

Open market

16%

  • TEC UK27%
  • TESSAN27%
  • POWOMAO10%
  • Double Dragon8%
  • ROOTOMA7%
  • decqle4%
  • Open — no brand owns it (10 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Top usa travel adapter search terms

  • thailand travel adapter84K/yr
  • thailand plug adapter13K/yr
  • uk to thailand plug adapter20K/yr
  • travel adapter uk to thailand plug adaptor5K/yr
  • uk to thailand travel adapter4K/yr
  • travel adapter thailand4K/yr
  • thailand adapter3K/yr
  • thailand plug3K/yr
  • travel plug adapter uk to thailand6K/yr
  • travel adapter for thailand3K/yr
All search terms

Top usa travel adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£13K20%£25K30%£38K40%£51K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about usa travel adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Portability22%

“Great for travelling”

Charging14%

“Fast Charger”

Quality-Overall14%

“Quality is solid”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use8%

“Ease of use”

Value For Money8%

“Value for money”

Socket/Port/Plug7%

“It has a universal socket”

Strength2%

“very sturdy”

Compatibility-Overall2%

“Excellent universal adapter”

Compactness2%

“Compact and very useful for travel”

What buyers complain about

Durability13%

“Doesnt work after first use”

Quality-Overall10%

“Not great quality”

Charging10%

“Slow charging”

Functionality-Overall9%

“stopped working properly”

Socket/Port/Plug9%

“doesn't stay in the socket”

Compatibility-Overall5%

“Did not fit any either in Hotels or other places”

Weight Heavy5%

“too heavy”

Size-Overall5%

“it was always very loose”

Strength4%

“Its very flimsy”

Connectivity-Overall2%

“The connections are loose”

Top return reasons

Compatibility-Overall21%
Charging13%
Functionality-Overall13%
Socket/Port/Plug12%
Size-Overall9%
Defective Material/Parts5%
Quality-Overall5%
Advertised Vs Actual Product4%
Connectivity-Overall3%
Weight Heavy2%

Common questions

Is usa travel adapter profitable to sell on Amazon United Kingdom?
The niche generates £127K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (40/100).
How competitive is the usa travel adapter niche?
16 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in usa travel adapter?
Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.8%.
When does demand for usa travel adapter peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the usa travel adapter niche?
Listings span £3.46–£18.11; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.