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49

us to uk plug adapter

Skip it

Prices mostly outside the sweet spot ($3.46–$16.80) — this niche doesn't clear our bar today.

Market size 57Growth 24Conversion 96Competition 30Returns 93Price range 13Avg price 23Brand share 49Review moat 71Quality gap 30

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good675.45

avg incumbent reviews — the moat a new listing must climb

Market size

Good£431K

£431K/yr · 392K searches

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.17

avg listing price — sweet spot $15–$100

Price range

Bad£3.46–£16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, us to uk plug adapter is a £431K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

us to uk plug adapter market data

Units sold / yr
50K–60K
avg 2,500–3,000/product
Revenue / yr
£409K–£490K
units × avg price
Conversion rate
13.5%
Avg BSR
#112
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
5.5%
Avg brand age
38 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

  • SHUOMAO24%
  • MyTravelPal21%
  • MaxRenard17%
  • TESSAN7%
  • XGKEGS6%
  • VINTAR5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top us to uk plug adapter search terms

  • us to uk plug adapter169K/yr
  • usa to uk plug adapter79K/yr
  • us to uk plug adaptor21K/yr
  • american to uk plug adapter17K/yr
  • us to uk adapter18K/yr
  • american plug adapter usa to uk14K/yr
  • japan to uk plug adapter9K/yr
  • us to uk plug9K/yr
  • us uk adaptor plug6K/yr
  • usa to uk plug adaptor10K/yr
All search terms

Top us to uk plug adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£22K10%£43K15%£65K20%£86K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about us to uk plug adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product24%

“Works as expected”

Quality-Overall18%

“Good quality”

Socket/Port/Plug10%

“The USB sockets were great too”

Value For Money9%

“Good price”

Charging9%

“charges quickly”

Portability8%

“very travel friendly as its very compact”

Ease Of Use3%

“Easy to use”

Compatibility-Overall3%

“compatible with my iPhone”

Size-Overall2%

“It's a good size”

Strength2%

“the adapter itself feels sturdy”

What buyers complain about

Socket/Port/Plug20%

“doesnt accept US plugs”

Functionality-Overall11%

“Do not do the Job”

Compatibility-Overall9%

“Doesn't fit us adapter”

Flammable7%

“One caught on fire”

Size-Overall7%

“so it dont fit grate”

Quality-Overall6%

“Don't buy this poor quality fan”

Durability6%

“Blew up within two mins ago”

Ease Of Use5%

“Unable to use it anymore”

Advertised Vs Actual Product3%

“False advertising”

Defective Material/Parts3%

“Item didnt work”

Top return reasons

Compatibility-Overall26%
Size-Overall21%
Functionality-Overall16%
Socket/Port/Plug10%
Charging7%
Defective Material/Parts6%
Connectivity-Overall3%
Advertised Vs Actual Product3%
Quality-Overall2%
Value For Money1%

Common questions

Is us to uk plug adapter profitable to sell on Amazon United Kingdom?
The niche generates £431K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (49/100).
How competitive is the us to uk plug adapter niche?
15 brands and 24 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in us to uk plug adapter?
Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Compatibility-Overall. The return rate is 1.1%.
When does demand for us to uk plug adapter peak?
Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the us to uk plug adapter niche?
Listings span £3.46–£16.80; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 675 reviews — the moat a new listing must climb.