Underwater Camera
MaybeProducts sell for $56.65 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Underwater Camera is a Maybe.
- Flapen Score
- 53 / 100Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 4453
- Market size
- £572K/yr901K searches / yr
- 90-day growth
- +16.8%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 80 sellers
Flapen Score
Underwater Camera against its category
The dotted line is the Electronics & Photo average. Past it, Underwater Camera is stronger. Inside it, weaker.
Market
The Underwater Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Underwater Camera 901K times last year and spent an estimated £572K. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.
- Searches, last 12 months
- 901K
- Growth, 90 days vs prior 90
- +16.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £572Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- action camera331K searches a year
02 · Price
A sale here is worth £56.65.
Listings sell for £56.65 on average, from £16.64 to £150.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £56.65 that is £6K to £14K a year per listing.
- Average price
- £56.65inside the $15 to $100 sweet spot
- Price range
- £16.64–£150.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£14K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #86 within Camera & Photo. It carries 1,708 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #86in Camera & Photo
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,708per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Underwater Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit
- Price
- £41.49
- Rating
- 4.4/5
- Reviews
- 9,117
- Age
- 10y ago

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue
- Price
- £42.58
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 9y ago

Jadfezy Action Camera FHD 1080P 98FT/30M Waterproof Underwater Cameras
- Price
- £18.25
- Rating
- 3.9/5
- Reviews
- 3,627
- Age
- 5y ago

AKASO EK7000 4K30FPS Action Camera with 64GB microSDXC Memory Card - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit
- Price
- £51.20
- Rating
- 4.5/5
- Reviews
- 1,480
- Age
- 3y ago
Trending
90-day click momentum
Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago

Underwater Camera Yixinxin Waterproof Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Digital Camera for Snorkeling Point and Shoot Digital Camera 1500mAh Battery
- Price
- £77.24
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago

iZEEKER Action Camera 4K 24MP 40M Waterproof Underwater Camera for Snorkeling Dual Screen Vlogging Camera EIS 170Wide Angle 2×1350mAh Batteries WiFi Remote Control External Mic Accessories
- Price
- £25.82
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 3y ago

FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago
Newest
by launch date
Underwater Camera Yixinxin Waterproof Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Digital Camera for Snorkeling Point and Shoot Digital Camera 1500mAh Battery
- Price
- £77.24
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago

Digital Camera Yixinxin Underwater Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Waterproof Camera for Snorkeling Point and Shoot Digital
- Price
- £78.24
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 7mo ago

Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago

SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries
- Price
- £44.96
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
80
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
18%
- AKASO35%
- fourq18%
- Jadfezy12%
- DJI7%
- WOLFANG6%
- ISHARE5%
- Open — no brand owns it (8 brands, 18%)
Demand
Underwater Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Underwater Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- action camera331K/yr
- underwater camera165K/yr
- waterproof camera117K/yr
- action camera 4k55K/yr
- action cam22K/yr
- under water camera adults18K/yr
- sports camera32K/yr
- akaso23K/yr
- underwater cameras for snorkeling28K/yr
- 4k action camera18K/yr
Reviews and returns
What reviews say buyers love and hate about Underwater Camera
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not working
it just never worked
Completely stopped working
Image quality: Poor
A staggeringly poor camera with dreadful image quality
I just found a quality with the picture was not very good at all
The batteries dont last long
worrying battery drain straight out of the box
Very bad battery life
The app on the phone is similarly dead simple to use
the app failed to work
This camera is clunky to use from a software point of view
Broke on first use
Stopped working after second use
doesn't last
Love
Amazing value
Good deal
Amazing value
Really good quality and easy to use and set up
Quality and easy to use
Amazing quality
Easy to use
Easy to navigate and use
and easy to control
Picture is super clear
Picture quality very good
Great picture quality
Excellent video
The video is also clear
Brilliant videos
Return
3.5% Return rate 0% Fixable by listing
Image quality: Poor
A staggeringly poor camera with dreadful image quality
I just found a quality with the picture was not very good at all
not working
it just never worked
Completely stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Underwater Camera questions
Answered from the same tracked data.









