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Underwater Camera

Maybe

Products sell for $56.65 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Underwater Camera is a Maybe.

Flapen Score
53
53 / 100
Top 14% of 1,488 Electronics & Photo niches · +9 vs the category median of 44
Market size
£572K/yr901K searches / yr
90-day growth
+16.8%search demand this quarter
Competition
54%top-5 click share · 14 brands · 80 sellers

Flapen Score

Underwater Camera against its category

The dotted line is the Electronics & Photo average. Past it, Underwater Camera is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underwater Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Underwater Camera 901K times last year and spent an estimated £572K. The top 5 brands take 78% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £572K a year.

Searches, last 12 months
901K
Growth, 90 days vs prior 90
+16.8%
Conversion, latest week
1.1%
Market size, estimated
£572Ka year
Peak month
July1.4× the quietest month
Top search term
action camera331K searches a year

02 · Price

A sale here is worth £56.65.

Listings sell for £56.65 on average, from £16.64 to £150.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £56.65 that is £6K to £14K a year per listing.

Average price
£56.65inside the $15 to $100 sweet spot
Price range
£16.64–£150.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #86 within Camera & Photo. It carries 1,708 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
22.0%
Average rank
#86in Camera & Photo
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,708per listing
Listings tracked
24

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Underwater Camera products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£57K£86K£114K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

80

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

18%

  • AKASO35%
  • fourq18%
  • Jadfezy12%
  • DJI7%
  • WOLFANG6%
  • ISHARE5%
  • Open — no brand owns it (8 brands, 18%)

Demand

Underwater Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Underwater Camera search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • action camera331K/yr
  • underwater camera165K/yr
  • waterproof camera117K/yr
  • action camera 4k55K/yr
  • action cam22K/yr
  • under water camera adults18K/yr
  • sports camera32K/yr
  • akaso23K/yr
  • underwater cameras for snorkeling28K/yr
  • 4k action camera18K/yr

Reviews and returns

What reviews say buyers love and hate about Underwater Camera

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
8%of negative reviews mention “Functionality-Overall”
3.5%of orders come back
“not working”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Underwater Camera questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data