Underwater Camera
Underwater Camera shows a sweet-spot price point ($56.65 avg), but weak search conversion (1.1%) keeps it on the watch list.
Flapen Score
Is Underwater Camera profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Underwater Camera is a £572K/yr Amazon United Kingdom market (901K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 53/100.
Underwater Camera: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +16.8% over the last 90 days and 1.1% of searches end in a purchase.
£572K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Underwater Camera products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago
AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit
- Price
- £41.49
- Rating
- 4.4/5
- Reviews
- 9,117
- Age
- 10y ago
AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue
- Price
- £42.58
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 9y ago
Jadfezy Action Camera FHD 1080P 98FT/30M Waterproof Underwater Cameras
- Price
- £18.25
- Rating
- 3.9/5
- Reviews
- 3,627
- Age
- 5y ago
AKASO EK7000 4K30FPS Action Camera with 64GB microSDXC Memory Card - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit
- Price
- £51.20
- Rating
- 4.5/5
- Reviews
- 1,480
- Age
- 3y ago
Trending
90-day click momentum
Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago
Underwater Camera Yixinxin Waterproof Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Digital Camera for Snorkeling Point and Shoot Digital Camera 1500mAh Battery
- Price
- £77.24
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 2mo ago
Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago
iZEEKER Action Camera 4K 24MP 40M Waterproof Underwater Camera for Snorkeling Dual Screen Vlogging Camera EIS 170Wide Angle 2×1350mAh Batteries WiFi Remote Control External Mic Accessories
- Price
- £25.82
- Rating
- 4.1/5
- Reviews
- 150
- Age
- 3y ago
FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty
- Price
- £43.18
- Rating
- 4.3/5
- Reviews
- 225
- Age
- 2y ago
Newest
by launch dateUnderwater Camera Yixinxin Waterproof Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Digital Camera for Snorkeling Point and Shoot Digital Camera 1500mAh Battery
- Price
- £77.24
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 2mo ago
Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)
- Price
- £60.97
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago
Digital Camera Yixinxin Underwater Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Waterproof Camera for Snorkeling Point and Shoot Digital
- Price
- £78.24
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 7mo ago
Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle
- Price
- £22.49
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 9mo ago
SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries
- Price
- £44.96
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
80
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
18%
- AKASO35%
- fourq18%
- Jadfezy12%
- DJI7%
- WOLFANG6%
- ISHARE5%
- Open — no brand owns it (8 brands, 18%)
Underwater Camera demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Underwater Camera search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- action camera331K/yr
- underwater camera165K/yr
- waterproof camera117K/yr
- action camera 4k55K/yr
- action cam22K/yr
- under water camera adults18K/yr
- sports camera32K/yr
- akaso23K/yr
- underwater cameras for snorkeling28K/yr
- 4k action camera18K/yr
What reviews say buyers love and hate about Underwater Camera
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Amazing value”
“Really good quality and easy to use and set up”
“Easy to use”
“Picture is super clear”
“Excellent video”
What buyers complain about
48% of reviews“not working”
“Image quality: Poor”
“The batteries dont last long”
“The app on the phone is similarly dead simple to use”
“Broke on first use”
Underwater Camera return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Underwater Camera questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
