Is underwater camera profitable to sell on Amazon United Kingdom?

The niche generates £572K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the underwater camera niche?

14 brands and 80 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in underwater camera?

Top complaints mined from reviews: Functionality-Overall, Image/Picture Clarity, Battery Life. The return rate is 3.5%.

When does demand for underwater camera peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the underwater camera niche?

Listings span £16.64–£150.32; the average listing price is £56.65 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.

underwater camera

Worth a look

Shows a sweet-spot price point ($56.65 avg), but weak search conversion (1.1%) keeps it on the watch list.

Avg price

Great£56.65

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£572K

£572K/yr · 901K searches

Price range

Good£16.64–£150.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,708.08

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.8%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, underwater camera is a £572K/yr Amazon United Kingdom market (901K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

underwater camera market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £453K–£567K; units × avg price
Conversion rate: 1.1%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 22.0%
Avg brand age: 29 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

18%

AKASO35%
fourq18%
Jadfezy12%
DJI7%
WOLFANG6%
ISHARE5%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top underwater camera search terms

action camera331K/yr +11.7%0.4% conv.
underwater camera165K/yr +57.6%0.8% conv.
waterproof camera117K/yr +47.9%0.8% conv.
action camera 4k55K/yr -10.9%0.5% conv.
action cam22K/yr +66.1%0.2% conv.
under water camera adults18K/yr +49.7%1.0% conv.
sports camera32K/yr -34.4%0.1% conv.
akaso23K/yr +4.6%0.6% conv.
underwater cameras for snorkeling28K/yr -52.9%1.0% conv.
4k action camera18K/yr -20.8%0.7% conv.

All search terms

Top underwater camera products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FourQ Underwater Fishing Camera Ice Fishing Underwater Camera with 4.3 Inch HD Display 100ft Cable 12pcs IR Lights 5000mAh Battery Portable Box 12-Month Warranty

fourq£43.184.3★225 rev

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit

AKASO£41.494.4★9,117 rev

AKASO EK7000 4K30FPS Action Camera - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit - Blue

AKASO£42.584.4★2,204 rev

Jadfezy Action Camera FHD 1080P 98FT/30M Waterproof Underwater Cameras

Jadfezy£18.253.9★3,627 rev

AKASO EK7000 4K30FPS Action Camera with 64GB microSDXC Memory Card - 20MP Ultra HD Underwater Camera 170 Degree Wide Angle Waterproof Camera with Accessory Kit

AKASO£51.204.5★1,480 rev

Newest

by launch date

Underwater Camera Yixinxin Waterproof Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Digital Camera for Snorkeling Point and Shoot Digital Camera 1500mAh Battery

Yixinxin£77.2440 rev

2mo ago

Hiwoor Action Camera with 1.47 Touchscreen POV Vlogging Body Camera 8H Battery 30M Waterproof 120 Wide Angle WiFi + 64GB Card 10+ Accessories for Cycling Travel TikTok Sports (Black)

Hiwoor£60.9745 rev

3mo ago

Digital Camera Yixinxin Underwater Camera 4K 64MP Autofocus Dual-Screen Selfie with 32GB Card 33FT Waterproof Camera for Snorkeling Point and Shoot Digital

Yixinxin£78.2424 rev

7mo ago

Jadfezy Action Camera FHD 1080P with Memory Card 98FT/30M Underwater Waterproof Camera with 2 Rechargeable Batteries Wide Angle sports camera with Accessories Kit Suitable for Helmet Bicycle

Jadfezy£22.4949 rev

9mo ago

SJCAM SJ4000 4K30fps Action Camera with 64GB Card 40MP EIS Stabilization 3-Axis Motorcycle Helmet Sport Camera 170 FOV | 30M Waterproof Underwater Camera 5X Zoom Dual Batteries

SJCAM£44.961,451 rev

9mo ago

What buyers say about underwater camera

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Amazing value”

Quality-Overall19%

“Really good quality and easy to use and set up”

Ease Of Use8%

“Easy to use”

Image/Picture Clarity6%

“Picture is super clear”

Video Quality5%

“Excellent video”

Advertised Vs Actual Product4%

“Does what it says”

Add-Ons/Attachments4%

“It came with lots of different attachments for bikes etc so will be experimenting with those too”

Battery Life4%

“battery lasts long”

Water Resistance3%

“Is waterproof”

Assembly/Installation2%

“It is very easy to attach round the handlebar of the bike by passing it round the handlebar”

What buyers complain about

Functionality-Overall8%

“not working”

Image/Picture Clarity6%

“Image quality: Poor”

Battery Life6%

“The batteries dont last long”

Software/Application5%

“The app on the phone is similarly dead simple to use”

Durability5%

“Broke on first use”

Connectivity-Overall5%

“WiFi connection: Faulty”

Charging4%

“It then wouldnt switch on or charge”

Value For Money4%

“I have no idea how it stacks up against more expensive ones -”

Audio Quality3%

“Sound quality not brilliant”

Recording Feature3%

“stopped recording video without any reason”

Top return reasons

Quality-Overall11%

Image/Picture Clarity10%

Functionality-Overall10%

Camera Quality6%

Defective Material/Parts5%

Video Quality5%

Connectivity-Overall4%

Recording Feature4%

Image/Video Stabilization4%

Compatibility-Overall4%

Common questions

Is underwater camera profitable to sell on Amazon United Kingdom?: The niche generates £572K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the underwater camera niche?: 14 brands and 80 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in underwater camera?: Top complaints mined from reviews: Functionality-Overall, Image/Picture Clarity, Battery Life. The return rate is 3.5%.
When does demand for underwater camera peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the underwater camera niche?: Listings span £16.64–£150.32; the average listing price is £56.65 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.