Skip to content

Under 1

Fail

The top 5 brands take 100% of clicks, so Under 1 is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£181K/yr135K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
75%top-5 click share · 4 brands · 9 sellers

Flapen Score

Under 1 against its category

The dotted line is the Electronics & Photo average. Past it, Under 1 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Under 1 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Under 1 135K times last year and spent an estimated £181K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
0.9%
Market size, estimated
£181Ka year
Top search term
ultrahuman ring47K searches a year

02 · Price

A sale here is worth £147.43.

Listings sell for £147.43 on average, from £0.36 to £246.92. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £147.43 that is £0 to £15K a year per listing.

Average price
£147.43above the $15 to $100 sweet spot
Price range
£0.36–£246.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #25 within Wearable Technology. It carries 830 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
19.1%
Average rank
#25in Wearable Technology
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
830per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Under 1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • ULTRAHUMAN45%
  • Polyjoy42%
  • ZOOROO12%
  • RingConn2%

Demand

Under 1 search demand

Weekly searches over the year. Pick a range.

5K3KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Under 1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultrahuman ring47K/yr
  • ultrahuman ring air51K/yr
  • ultra human ring18K/yr
  • ultrahuman12K/yr
  • ultra human ring air5K/yr

Reviews and returns

What reviews say buyers love and hate about Under 1

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+1.25

couldn't find a way to measure for the right size

return for the wrong size

Size up from kit ring

Durability12%−0.27

It broke after 6 months

Completely died after just 3 months:

However, over time, reliability became a concern

Color11%−0.27

became a really brassy ugly colour

Plus the colour I was going to buy Im glad I didnt

Only down side is the colouring faded so I have to replace them every few months

Connectivity-Overall11%−0.25

Can't connect to a human

However, after wearing for just under 2 months, I began to experience connection issues

it doesnt connect

Quality-Overall8%+1.14

It looks and feels cheap

Cheap and good

Love

Size-Overall30%+1.25

Its the right sizes

it fitted like a glove

These ring sizes are very good

Value For Money19%+0.94

Worth every penny

Value for money

Great value

Quality-Overall15%+1.14

Very well made

Quality of the rings good

Good quality

Ease Of Use9%+0.40

easy to use

Very handy to have

this is super handy as the pictures

Advertised Vs Actual Product8%+0.40

It performs exactly as advertised

Did the job

Exactly as it is described

Return

1.1% Return rate 47% Fixable by listing

Size-Overall43%▃▆█▅▆█

couldn't find a way to measure for the right size

return for the wrong size

Size up from kit ring

Functionality-Overall13%▇▃▁█▅▄

this didnt work

Connectivity-Overall9%█▆▁▆█▁

Can't connect to a human

However, after wearing for just under 2 months, I began to experience connection issues

it doesnt connect

Quality-Overall9%▄█▄▆▁▅

It looks and feels cheap

Cheap and good

Measurement/Reading Accuracy4%▆▁▄▁▆█

resulting in gaps across key metrics

Can't say about accuracy of rings sizing as I haven't used any nor do I have a means of comparing/checking accuracy

FAQ

Common Under 1 questions

Answered from the same tracked data.