How competitive is the Ultra Slim Filter Tips niche on Amazon United Kingdom?

9 brands and 59 sellers compete in Ultra Slim Filter Tips on Amazon United Kingdom. The top 5 Ultra Slim Filter Tips products take 77% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Ultra Slim Filter Tips?

Ultra Slim Filter Tips buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Ultra Slim Filter Tips niche?

Ultra Slim Filter Tips sells for £9.42 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.76–£24.39. The average incumbent carries 443 reviews — the moat a new listing must climb.

Ultra Slim Filter Tips

strong incumbent ratings (4.7★) — Ultra Slim Filter Tips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Ultra Slim Filter Tips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ultra Slim Filter Tips is a £112K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.

Ultra Slim Filter Tips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 20.8% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr13K

Search volume / yr+1.8%57K

Conversion rate20.8%

Avg price£9.42

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 59

Top-5 product click share77%

Open market11%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Ultra Slim Filter Tips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Price: £6.63
Rating: 4.8/5
Reviews: 3,710
Age: 11y ago

10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM

Price: £7.07
Rating: 4.8/5
Reviews: 697
Age: 8y ago

378-2520 x SWAN ULTRA SLIM Filter Tips Pre Cut Cigarette Tobacco Rolling Paper Pop Out GREY Smoking UK FREE P&P (10 x Packs (1260 Filter Tips))

Price: £7.47
Rating: 5.0/5
Reviews: 1
Age: 6y ago

20 x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Ultra Slim

Price: £14.66
Rating: 5.0/5
Reviews: 9
Age: 8y ago

SWAN ULTRA SLIM FILTERS - NEW - 10 PACKETS X 126 PRE CUT FILTER TIPS

Price: £6.64
Rating: 4.8/5
Reviews: 1,426
Age: 13y ago

Newest

by launch date

Pure Hits Tip Glass Filter Tip UK-10mm

Price: £19.99
Rating: 5.0/5
Reviews: 1
Age: 1y ago

600-15000 x PALMER Cigarette Tobacco Filter EXTRA SLIM ULTRA Tips Rolling Paper Resealable Yellow Red Bags Smoking UK FREE P&P (1x Pack (600 Filter Tips))

Price: £2.94
Rating: 4.8/5
Reviews: 48
Age: 2y ago

2 x 600 Palmers Extra Slim Filter Tips - 1200 Filters

Price: £3.35
Rating: 4.6/5
Reviews: 141
Age: 4y ago

New SWAN Extra Slim Filter Tips Original (Graphite Extra Slim)

Price: £14.44
Rating: 3.5/5
Reviews: 30
Age: 6y ago

Swan Graphite Extra Slim 100% Biodegradable Filter Tips - 120 Tips per Pack - Carbon (20)

Price: £10.99
Rating: 3.9/5
Reviews: 42
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Swan38%
White Hinge18%
Filter Tips16%
rolling papers13%
Pure Hits Tip4%
Zig Zag4%
Open — no brand owns it (3 brands, 8%)

Ultra Slim Filter Tips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR20.8%Products14Brands9Top 5 Brands89%OOS Rate6.3%Rating4.7★Reviews443Avg BSR#504

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Ultra Slim Filter Tips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ultra slim filter tips40K/yr +1.5%1.4% conv.
swan ultra slim filter tips14K/yr +0.7%2.0% conv.
ultra slim filters4K/yr +9.8%1.2% conv.

What reviews say buyers love and hate about Ultra Slim Filter Tips

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money57%

“Perfect and a lot cheaper than purchasing from a shop”

Advertised Vs Actual Product27%

“Exactly as described”

Quality-Overall10%

“No complaints from me”

What buyers complain about

75% of reviews

Value For Money38%

“can get cheaper elsewhere”

Taste-Overall25%

“couldn't taste tobacco with these filters”

Thickness13%

“Extra slim”

Ultra Slim Filter Tips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

29%

2Taste-Overall

14%

3Thickness

14%

4Smell

14%

5Value For Money

14%

Common Ultra Slim Filter Tips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ultra Slim Filter Tips 43/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 14 tracked products. Search demand moved +1.8% over the last 90 days.