Is ultra slim filter tips profitable to sell on Amazon United Kingdom?

The niche generates £112K/yr across 14 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (43/100).

How competitive is the ultra slim filter tips niche?

9 brands and 59 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in ultra slim filter tips?

Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.1%.

When does demand for ultra slim filter tips peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the ultra slim filter tips niche?

Listings span £2.76–£24.39; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.

ultra slim filter tips

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great442.93

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.76–£24.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.42

avg listing price — sweet spot $15–$100

Market size

Okay£112K

£112K/yr · 57K searches

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, ultra slim filter tips is a £112K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ultra slim filter tips market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £94K–£118K; units × avg price
Conversion rate: 20.8%
Avg BSR: #504
Page quality: 0%
Prime: 21%
Sponsored: 7%
Out of stock: 6.3%
Avg brand age: 79 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Swan38%
White Hinge18%
Filter Tips16%
rolling papers13%
Pure Hits Tip4%
Zig Zag4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top ultra slim filter tips search terms

ultra slim filter tips40K/yr +1.5%1.4% conv.
swan ultra slim filter tips14K/yr +0.7%2.0% conv.
ultra slim filters4K/yr +9.8%1.2% conv.

All search terms

Top ultra slim filter tips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.634.8★3,710 rev

10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM

White Hinge£7.074.8★697 rev

378-2520 x SWAN ULTRA SLIM Filter Tips Pre Cut Cigarette Tobacco Rolling Paper Pop Out GREY Smoking UK FREE P&P (10 x Packs (1260 Filter Tips))

Filter Tips£7.475.0★1 rev

20 x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Ultra Slim

rolling papers£14.665.0★9 rev

SWAN ULTRA SLIM FILTERS - NEW - 10 PACKETS X 126 PRE CUT FILTER TIPS

Swan£6.644.8★1,426 rev

Newest

by launch date

Pure Hits Tip Glass Filter Tip UK-10mm

Pure Hits Tip£19.991 rev

1y ago

600-15000 x PALMER Cigarette Tobacco Filter EXTRA SLIM ULTRA Tips Rolling Paper Resealable Yellow Red Bags Smoking UK FREE P&P (1x Pack (600 Filter Tips))

NTI£2.9448 rev

2y ago

2 x 600 Palmers Extra Slim Filter Tips - 1200 Filters

Smokers Store£3.35141 rev

4y ago

New SWAN Extra Slim Filter Tips Original (Graphite Extra Slim)

Swan£14.4430 rev

6y ago

Swan Graphite Extra Slim 100% Biodegradable Filter Tips - 120 Tips per Pack - Carbon (20)

Swan£10.9942 rev

6y ago

What buyers say about ultra slim filter tips

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money57%

“Perfect and a lot cheaper than purchasing from a shop”

Advertised Vs Actual Product27%

“Exactly as described”

Quality-Overall10%

“No complaints from me”

What buyers complain about

Value For Money38%

“can get cheaper elsewhere”

Taste-Overall25%

“couldn't taste tobacco with these filters”

Thickness13%

“Extra slim”

Top return reasons

Size-Overall29%

Taste-Overall14%

Thickness14%

Smell14%

Value For Money14%

Moist/Dry14%

Common questions

Is ultra slim filter tips profitable to sell on Amazon United Kingdom?: The niche generates £112K/yr across 14 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (43/100).
How competitive is the ultra slim filter tips niche?: 9 brands and 59 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in ultra slim filter tips?: Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.1%.
When does demand for ultra slim filter tips peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the ultra slim filter tips niche?: Listings span £2.76–£24.39; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.