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58

uk to us plug adaptor

Launch it

A $900K/yr market growing +5.9% this quarter with returns at 0.7% — clears our launch bar.

Market size 76Growth 32Conversion 97Competition 45Returns 96Price range 32Avg price 31Brand share 73Review moat 58Quality gap 23

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great£900K

£900K/yr · 639K searches

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good1,199.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Price range

Okay£3.46–£20.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.72

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United Kingdom niche tracking, uk to us plug adaptor is a £900K/yr Amazon United Kingdom market (639K searches/yr). The top 5 brands hold 61% of demand. Verdict: Launch it — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

uk to us plug adaptor market data

Units sold / yr
80K–100K
avg 4,000–5,000/product
Revenue / yr
£778K–£972K
units × avg price
Conversion rate
14.5%
Avg BSR
#68
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
10.3%
Avg brand age
41 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

24

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

32%

  • Double Dragon18%
  • Omivine16%
  • Tusreda12%
  • TESSAN8%
  • Cyzbim8%
  • Gadgets Hut UK7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Top uk to us plug adaptor search terms

  • uk to us plug adaptor141K/yr
  • uk to usa plug adapter82K/yr
  • american plug adapter uk to us59K/yr
  • usa travel adapter74K/yr
  • us plug adapter uk31K/yr
  • us adapter travel from uk26K/yr
  • uk to canada plug adapter20K/yr
  • usa plug adaptor from uk26K/yr
  • uk to us plug adapter21K/yr
  • us travel adapter uk19K/yr
All search terms

Top uk to us plug adaptor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£45K10%£90K15%£135K20%£180K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about uk to us plug adaptor

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“Ideal does as required”

Quality-Overall14%

“No complaints”

Charging14%

“Easy to use great for charging”

Value For Money13%

“Good price”

Socket/Port/Plug12%

“Great socket”

Portability11%

“Handy adapter”

Ease Of Use5%

“Easy to use”

Locally Manufactured4%

“Perfect for the usa”

Compactness2%

“Compact”

Compatibility-Overall1%

“Compatible to the required country”

What buyers complain about

Functionality-Overall16%

“Do not do the Job”

Socket/Port/Plug12%

“They were all right they seem to slip out of the socket a bit”

Quality-Overall10%

“Poor quality”

Compatibility-Overall7%

“Did not fit any either in Hotels or other places”

Size-Overall7%

“so it dont fit grate”

Charging7%

“Usb does not charge”

Durability6%

“broke when trying to fix”

Defective Material/Parts4%

“Item didnt work”

Advertised Vs Actual Product4%

“False advertising”

Heating4%

“Didn't heat up”

Top return reasons

Compatibility-Overall20%
Socket/Port/Plug14%
Functionality-Overall13%
Size-Overall11%
Charging10%
Quality-Overall8%
Defective Material/Parts5%
Advertised Vs Actual Product5%
Connectivity-Overall4%
Add-Ons/Attachments1%

Common questions

Is uk to us plug adaptor profitable to sell on Amazon United Kingdom?
The niche generates £900K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Launch it (58/100).
How competitive is the uk to us plug adaptor niche?
15 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in uk to us plug adaptor?
Top complaints mined from reviews: Functionality-Overall, Socket/Port/Plug, Quality-Overall. The return rate is 0.7%.
When does demand for uk to us plug adaptor peak?
Demand is steady year-round — the busiest month runs 2.2× the quietest.
What does it cost to enter the uk to us plug adaptor niche?
Listings span £3.46–£20.38; the average listing price is £9.72 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.