uk to italy plug adapter
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Good579.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.75–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 95K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, uk to italy plug adapter is a £119K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
uk to italy plug adapter market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £99K–£123K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- SHUOMAO27%
- TESSAN19%
- LUKELI14%
- MyTravelPal12%
- TENINYU7%
- Asheyya3%
- Open — no brand owns it (9 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.2×
Top uk to italy plug adapter search terms
- uk to italy plug adapter25K/yr
- italy plug adapter22K/yr
- travel plug adapter uk to italy20K/yr
- italian plug adaptor uk8K/yr
- type l travel adapter italy7K/yr
- italy travel adapter4K/yr
- uk to italy plug adapter with usb4K/yr
- italian adapter plug uk3K/yr
- italy to uk plug adaptor3K/yr
Top uk to italy plug adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UK to Italy Plug Adapter SHUOMAO UK to Italy Travel Adapter with 4 USB(17W USB C Charger) Converter Power Adapter for Italian Chile Ethiopia Libya Syria Tunisia Uruguay(Type L)
SHUOMAO£11.384.6★261 rev
2 Pack UK to Italy Plug Adapter Italy Plug Adapter Travel Adaptor UK to Italian Converter Power Adapter for Italy (White 2Pack)
LUKELI£7.234.6★171 rev
UK to Italy Plug Adapter TESSAN Grounded Italy Plug Adapter with 2 USB Ports (1 USB C) Italian Travel Adaptor for Chile Ethiopia Libya Syria Tunisia Uruguay (Type L)
TESSAN£12.324.6★237 rev
TESSAN UK to Italy Plug Adapter Type L Travel Plug Adapter with USB C
TESSAN£21.724.6★44 rev
TENINYU 3-Pack UK to ITALY Plug Adapters Italy Power Converter Grounded Universal Travel Adapter 3 Pin Italian Chile International Type L Plug (White)
TENINYU£6.624.6★69 rev
Newest
by launch date
3-Pack UK to Italy Plug Adapter SHUOMAO UK to 3 Pin Italy Travel Adaptor Converter Plug Power Adapter for Italian Chile Maldives San Marino(Type L) White
SHUOMAO£8.50258 rev
Eophmi 4 Pack Italy Plug Adapter UK to Italy Travel Plugs White Type L 250V 10A 2500W
Eophmi£7.597 rev
Desiretech EU Travel Adaptor - Pack of 1 UK 3 Pin to EU 2 Pin Type G to Type C/E/F Plug Converter for European Trips 13A 250V Compact & Heat-Resistant CE & UKCA Certified White
Desiretech£2.7557 rev
Italy Plug Adapter with 1.5M Extension Cable 3 Way 4 Fast Charging USB (QC3.0/PD20W) Compact Cube Travel Plugs for UK to Italy Chile Eritrea Syria Uruguay Type L
ROOTOMA£16.76603 rev
2Pcs 3 Pin Uk to Italy Travel Adapter Power Converter for Uk to Italy Chile Ethiopia
Qianeffort£6.0120 rev
Trending
90-day click momentum
TechMax Pack of 5 UK to European Plug Adapter Type G to Type C E F for France Spain Turkey Italy Greece Portugal Germany Poland Asia - 3 Pin to 2 Pin Travel Adapter (White)
TechMax£7.974.6★
Desiretech EU Travel Adaptor - Pack of 1 UK 3 Pin to EU 2 Pin Type G to Type C/E/F Plug Converter for European Trips 13A 250V Compact & Heat-Resistant CE & UKCA Certified White
Desiretech£2.754.4★
TENINYU 3-Pack UK to ITALY Plug Adapters Italy Power Converter Grounded Universal Travel Adapter 3 Pin Italian Chile International Type L Plug (White)
TENINYU£6.624.6★
ORUZA UK to Italy Plug Adapter 2 Pack Travel Plug Adapter UK to Italian Converter for Italy Chile Vatican City Uruguay Syria San Marino and More Type L Plug (White)
ORUZA£6.864.6★
2Pcs 3 Pin Uk to Italy Travel Adapter Power Converter for Uk to Italy Chile Ethiopia
Qianeffort£6.014.9★
What buyers say about uk to italy plug adapter
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints so far”
“As Advertised”
“Good price point”
“Great plugs”
“Great for travel”
“Just the right size”
“Easy to use holiday friendly fast charging”
“Perfect for use in Sicily”
“Easy to use”
“Good design - robust connection”
What buyers complain about
“cheap”
“These fit where others just don't”
“One port no workie”
“We would have been stuck without this for charging our phones etc”
“Incompatible with sockets used in South Tyrol. Bolzano province”
“Got really hot after 20 mins”
“it is quite a bulky unit”
“Plastic feels cheap compared to premium brands”
“misleading product photos”
“it does not make less compact”
Top return reasons
Common questions
- Is uk to italy plug adapter profitable to sell on Amazon United Kingdom?
- The niche generates £119K/yr across 20 tracked products. 90-day search growth is +35.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the uk to italy plug adapter niche?
- 15 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in uk to italy plug adapter?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Socket/Port/Plug. The return rate is 0.6%.
- When does demand for uk to italy plug adapter peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.2× the quietest.
- What does it cost to enter the uk to italy plug adapter niche?
- Listings span £2.75–£21.72; the average listing price is £9.86 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.