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Uk to Australia Plug Adapter

Fail

Demand is soft, at -39.0% this quarter, so Uk to Australia Plug Adapter is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£307K/yr237K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 20 sellers

Flapen Score

Uk to Australia Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Uk to Australia Plug Adapter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uk to Australia Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uk to Australia Plug Adapter 237K times last year and spent an estimated £307K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
11.9%
Market size, estimated
£307Ka year
Peak month
November2.7× the quietest month
Top search term
uk to australia plug adapter59K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £3.46 to £17.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.82 that is £22K to £27K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£3.46–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£27K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Power Accessories. It carries 788 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Power Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
788per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Uk to Australia Plug Adapter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cyzbim29%
  • Aodeng17%
  • TEC UK13%
  • TESSAN11%
  • Gadgets Hut UK10%
  • Addtam5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Uk to Australia Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Uk to Australia Plug Adapter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uk to australia plug adapter59K/yr
  • uk to china plug adapter25K/yr
  • china plug adapter12K/yr
  • australian plug adaptor from uk57K/yr
  • uk to china adapter4K/yr
  • new zealand plug adaptor18K/yr
  • china travel adapter4K/yr
  • uk to australia travel plug adaptor11K/yr
  • china adapter plug4K/yr
  • type i plug adapter5K/yr

Reviews and returns

What reviews say buyers love and hate about Uk to Australia Plug Adapter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Do not do the Job”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Uk to Australia Plug Adapter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data