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Uk to Australia Plug Adapter

soft demand (-39.0% this quarter) — Uk to Australia Plug Adapter doesn't clear our bar today.

Flapen Score

45
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Market size 51Growth 6Conversion 95Competition 27Returns 96Price range 20Avg price 40Brand share 43Review moat 68Quality gap 28
This niche Category average

Is Uk to Australia Plug Adapter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Uk to Australia Plug Adapter is a £307K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Uk to Australia Plug Adapter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.0% over the last 90 days and 11.9% of searches end in a purchase.

£307K

revenue / yr

Units sold / yr40K
Search volume / yr-39.0%237K
Conversion rate11.9%
Avg price£10.82

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 20
Top-5 product click share69%
Open market21%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews788

Top Uk to Australia Plug Adapter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£31K£61K£92K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cyzbim29%
  • Aodeng17%
  • TEC UK13%
  • TESSAN11%
  • Gadgets Hut UK10%
  • Addtam5%
  • Open — no brand owns it (5 brands, 16%)

Uk to Australia Plug Adapter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR11.9%Products15Brands11Top 5 Brands79%OOS Rate0.0%Rating4.6★Reviews788Avg BSR#122
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Uk to Australia Plug Adapter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • uk to australia plug adapter59K/yr
  • uk to china plug adapter25K/yr
  • china plug adapter12K/yr
  • australian plug adaptor from uk57K/yr
  • uk to china adapter4K/yr
  • new zealand plug adaptor18K/yr
  • china travel adapter4K/yr
  • uk to australia travel plug adaptor11K/yr
  • china adapter plug4K/yr
  • type i plug adapter5K/yr

What reviews say buyers love and hate about Uk to Australia Plug Adapter

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall16%

Excellent Product

Portability14%

Very usefull, lots of ports and compact

Charging14%

No issues with charging

Value For Money11%

Good value for money

Socket/Port/Plug9%

has handy usb ports

What buyers complain about

75% of reviews
Functionality-Overall13%

Do not do the Job

Size-Overall10%

Small

Compatibility-Overall9%

Did not fit any either in Hotels or other places

Durability9%

Broke after less than a week

Socket/Port/Plug9%

Socket holes don't match up

Uk to Australia Plug Adapter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
23%
2Charging
12%
3Functionality-Overall
12%
4Socket/Port/Plug
11%
5Size-Overall
9%

Common Uk to Australia Plug Adapter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Uk to Australia Plug Adapter 45/100 on Amazon United Kingdom — Skip it. The niche generates £307K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -39.0% over the last 90 days.
Search demand for Uk to Australia Plug Adapter on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.