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Uk to Australia Plug Adapter

Fail

Demand is soft, at -39.0% this quarter, so Uk to Australia Plug Adapter is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£307K/yr237K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 20 sellers

Flapen Score

Uk to Australia Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Uk to Australia Plug Adapter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uk to Australia Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uk to Australia Plug Adapter 237K times last year and spent an estimated £307K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
11.9%
Market size, estimated
£307Ka year
Peak month
November2.7× the quietest month
Top search term
uk to australia plug adapter59K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £3.46 to £17.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £10.82 that is £22K to £27K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£3.46–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£27K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Power Accessories. It carries 788 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Power Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
788per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Uk to Australia Plug Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Cyzbim29%
  • Aodeng17%
  • TEC UK13%
  • TESSAN11%
  • Gadgets Hut UK10%
  • Addtam5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Uk to Australia Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Uk to Australia Plug Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uk to australia plug adapter59K/yr
  • uk to china plug adapter25K/yr
  • china plug adapter12K/yr
  • australian plug adaptor from uk57K/yr
  • uk to china adapter4K/yr
  • new zealand plug adaptor18K/yr
  • china travel adapter4K/yr
  • uk to australia travel plug adaptor11K/yr
  • china adapter plug4K/yr
  • type i plug adapter5K/yr

Reviews and returns

What reviews say buyers love and hate about Uk to Australia Plug Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.11

Do not do the Job

Do not work

Stopped working

Size-Overall10%−0.04

Small

Doesnt fit all types of plugs

They don't fit

Compatibility-Overall9%−0.05

Did not fit any either in Hotels or other places

was not compatible plug pin does not fit Australian socket

Does not work with Indian made appliance which has a 3 round pin plug

Durability9%−0.06

Broke after less than a week

Broke after 4 days use

Faulty after 48 hours

Socket/Port/Plug9%

Socket holes don't match up

doesn't stay in the socket

melted in the socket

Love

Quality-Overall16%

Excellent Product

Good quality adapters

Good, solid product

Portability14%+0.94

Very usefull, lots of ports and compact

Ideal for travelling

compact and easy to carry

Charging14%+1.22

No issues with charging

charges fine

Charges quickly

Value For Money11%+0.75

Good value for money

fair price

Excellent value for money

Socket/Port/Plug9%

has handy usb ports

the extra sockets are useful

Perfect fit for the sockets

Return

0.7% Return rate 15% Fixable by listing

Compatibility-Overall23%▆▇█▇▇▇

Did not fit any either in Hotels or other places

was not compatible plug pin does not fit Australian socket

Does not work with Indian made appliance which has a 3 round pin plug

Charging12%▅▆▄█▄▇

The problem is the USB-A ports charge with less power than the USB-C - so I could only fast charge with USB-B. but I had travelled with my USB-A cables. leaving my many USB-c cables at home

not great as a fast charger

The USB sockets aren't fast charging

Functionality-Overall12%▆▅█▃▃▅

Do not do the Job

Do not work

Stopped working

Socket/Port/Plug11%▄▇▇▆▅█

Socket holes don't match up

doesn't stay in the socket

melted in the socket

Size-Overall9%██▅▅▅▆

Small

Doesnt fit all types of plugs

They don't fit

FAQ

Common Uk to Australia Plug Adapter questions

Answered from the same tracked data.