Is uk to australia plug adapter profitable to sell on Amazon United Kingdom?

The niche generates £307K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (45/100).

How competitive is the uk to australia plug adapter niche?

11 brands and 20 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in uk to australia plug adapter?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Compatibility-Overall. The return rate is 0.7%.

When does demand for uk to australia plug adapter peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the uk to australia plug adapter niche?

Listings span £3.46–£17.97; the average listing price is £10.82 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.

uk to australia plug adapter

Skip it

Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good787.53

avg incumbent reviews — the moat a new listing must climb

Market size

Good£307K

£307K/yr · 237K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.82

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Price range

Bad£3.46–£17.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, uk to australia plug adapter is a £307K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

uk to australia plug adapter market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £325K–£433K; units × avg price
Conversion rate: 11.9%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

Cyzbim29%
Aodeng17%
TEC UK13%
TESSAN11%
Gadgets Hut UK10%
Addtam5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top uk to australia plug adapter search terms

uk to australia plug adapter59K/yr -44.9%12.7% conv.
uk to china plug adapter25K/yr +4.5%11.0% conv.
china plug adapter12K/yr +22.7%6.3% conv.
australian plug adaptor from uk57K/yr -81.3%12.9% conv.
uk to china adapter4K/yr +70.0%8.2% conv.
new zealand plug adaptor18K/yr -67.4%8.2% conv.
china travel adapter4K/yr +5.7%7.7% conv.
uk to australia travel plug adaptor11K/yr -48.0%14.7% conv.
china adapter plug4K/yr +6.7%9.6% conv.
type i plug adapter5K/yr -33.5%11.6% conv.

All search terms

Top uk to australia plug adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UK to Australia Plug Adapter Australian China Travel Adaptor 32W USB C Fast Charger for New Zealand 4 in 1 USBC AU Outlet for Phone Android Samsung Type C Plug for Fiji Argentina AUS NZ (Type I)

Cyzbim£10.404.6★1,210 rev

TEC UK - UK to Australia and China Power Adaptor for Visitors to Australia China and New Zealand (Pack of 2)

TEC UK£5.404.6★1,071 rev

Gadgets Hut UK - 2 x UK to Australia Travel Adapter Plug for visitors from UK to Australia China and New Zealand (Pack of 2)

Gadgets Hut UK£5.364.6★1,058 rev

UK to Australia Plug Adapter 2 Pack 6 IN 1 Australian Travel Adapter with 2 USB Ports & 1 USB-C Fast Charger(5V/3.4A) and 2 Shaver Plug Adaptor UK to Australian New Zealand Fiji Argentina etc (Type I)

Aodeng£16.614.7★373 rev

UK to Australia Plug Adapter 6 IN 1 Australian Travel Adapter with 2 USB Ports & 1 Type C Fast Charger(5V/3.4A) and 2 Shaver Plug Adaptor UK to Australian New Zealand Fiji Argentina more (Type I)

Aodeng£10.414.7★486 rev

Newest

by launch date

Omivine UK to Australia AU Plug Adapter 5 in 1 Type I Travel Power Adapter Converter mit 1 AC & 2 USB-C & 2 USB-A(17W) for Australia China New Zealand Argentina Fiji etc (Type I-White)

Omivine£7.9454 rev

7mo ago

UK to Australia Plug Adapter 2 Pack TESSAN Australian Plug Adaptor from UK with USB C and 2 USB A 4 in 1 Australia Travel Adapter New Zealand Travel Adaptor for NZ Argentina China Fiji

TESSAN£17.7047 rev

1y ago

UK To Australia Plug Adapter with 3 USB China New Zealand Australian Plug Adaptor from UK 4 in 1 Grounded Charger to Australia Travel Plug Adaptor for AUS NZ Argentina Fiji and More (Type I)

Mscien£8.63171 rev

1y ago

UK to Australia Plug Adapter Australian China Travel Adapter with 3 USB

Addtam£7.47242 rev

2y ago

Double Dragon UK to US & Australia Travel Adapter | 3-Pin to 2-Pin Plug Converter with Swivel Pins | Works in USA Canada Japan Thailand Australia New Zealand China & More | 100V-240V | 2-Pack

Double Dragon£3.461,158 rev

2y ago

What buyers say about uk to australia plug adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent Product”

Portability14%

“Very usefull, lots of ports and compact”

Charging14%

“No issues with charging”

Value For Money11%

“Good value for money”

Socket/Port/Plug9%

“has handy usb ports”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use6%

“Ease of use”

Compatibility-Overall3%

“Compatible”

Strength3%

“Looks sturdy and well made”

Compactness2%

“very compact for travelling”

What buyers complain about

Functionality-Overall13%

“Do not do the Job”

Size-Overall10%

“Small”

Compatibility-Overall9%

“Did not fit any either in Hotels or other places”

Durability9%

“Broke after less than a week”

Socket/Port/Plug9%

“Socket holes don't match up”

Quality-Overall6%

“Junk”

Strength6%

“Its very flimsy”

Weight Heavy6%

“It feels a bit bulky”

Charging4%

“The problem is the USB-A ports charge with less power than the USB-C - so I could only fast charge with USB-B. but I had travelled with my USB-A cables. leaving my many USB-c cables at home”

Advertised Vs Actual Product4%

“It is advertised as 28Watts but that is the total (?). Even if you have 1 device in the USB-C port, it does not do more than 15W which is the super fast charging for my S23U which is doable with a 15W Samsung charger I already had. Hence, do not base your buying decision on the total power as the charger probably delivers less than 20W in the USB-C port”

Top return reasons

Compatibility-Overall23%

Charging12%

Functionality-Overall12%

Socket/Port/Plug11%

Size-Overall9%

Defective Material/Parts5%

Quality-Overall5%