type a plug adapter
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,457.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£3.46–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, type a plug adapter is a £49K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
type a plug adapter market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.7%
- Avg brand age
- 39 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
20
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
14%
- MOBIBAY27%
- Double Dragon24%
- TESSAN13%
- Dapter10%
- TechMax7%
- Omivine5%
- Open — no brand owns it (7 brands, 14%)
Demand
Weekly Amazon search volume, last 45 weeks — -22.9% search growth over the last 90 days.Top type a plug adapter search terms
- type a plug adapter23K/yr
- type g plug adapter15K/yr
- type a and b plug adapter uk12K/yr
- type b plug adapter6K/yr
- type a plug3K/yr
- uk to type a plug adapter4K/yr
- travel plug type a3K/yr
- type b plug2K/yr
- type a plug adapter uk3K/yr
Top type a plug adapter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MOBIBAY Pack of 2 UK to US Plug Adaptor Type G to Type A and B from UK to USA Canada Australia Jamaica Barbados Mexico Thailand China Japan and more 3 pin to 2 Pin American Travel Adapter Plugs
MOBIBAY£4.854.4★639 rev
Double Dragon UK to US & Australia Travel Adapter | 3-Pin to 2-Pin Plug Converter with Swivel Pins | Works in USA Canada Japan Thailand Australia New Zealand China & More | 100V-240V | 2-Pack
Double Dragon£3.464.5★1,158 rev
DAPTERs 2 Pack UK to US Plug Adaptor (Type G to A & B) USA Travel Adapter 3 to 2 Pin UK to USA Plug Adapter American Plug Adapter UK to US Canada Australia Jamaica Mexico Thailand China & More
Dapter£6.464.4★877 rev
TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
TESSAN£14.954.6★3,020 rev
TechMax Pack of 5 UK to US Plug Adaptor Type G to Type A and B UK to USA Canada Japan Thailand Mexico Jamaica Dominican Republic Barbados China and more 2 Pin Flat Travel Adapter (White)
TechMax£7.634.4★2,965 rev
Newest
by launch date
UK to Japan Plug Adapter SHUOMAO UK to Japan Travel Adaptor with 4 USB
SHUOMAO£10.9414 rev
UK to Worldwide Travel Adapter Set Travel Adaptor Kit with 4 USB Ports (2 USB C) International Plug Adapter with 6 Removable Plug
ANVODE£18.83129 rev
Universal Travel Adapter International Travel Plug Adapter with 2 USB-C(PD 20W) 1 USB-A Ports All in One Portable for USA UK EU AU 224+ Countries (White) UK
decqle£11.07651 rev
Double Dragon UK to US & Australia Travel Adapter | 3-Pin to 2-Pin Plug Converter with Swivel Pins | Works in USA Canada Japan Thailand Australia New Zealand China & More | 100V-240V | 2-Pack
Double Dragon£3.461,158 rev
TESSAN Universal Travel Adapter Worldwide with 2 USB C and 2 USB A Ports Universal Plug Adaptor UK to World International Adapter for EU USA UK Australia Thailand etc. not a Voltage Converter
TESSAN£14.953,020 rev
Trending
90-day click momentumUK to Japan Plug Adapter SHUOMAO UK to Japan Travel Adaptor with 4 USB
SHUOMAO£10.944.1★
UK to European Travel Adaptor with 4 USB Ports(1 USB C) Grounded EU Euro Europe to UK Power Plug Adapter for Germany Spain France Iceland Greece Poland Netherlands Austria Turkey etc (Type E/F)
Omivine£7.854.6★
2-Pack US Travel Plug Adapter EU UK AU in CN JP Asia Italy Brazil to USA (Type B) 3 Prong Grounded USA Wall Plug Wall Outlet Power Charger Converter (White)
TENINYU£5.924.5★
UK to US Plug Travel Adapter USA Travel Adapter with 4 USB Ports (1 USB C Fast Charger) American to UK Plug Adapter for US Canada Mexico Thailand and More(Type B)
Omivine£7.524.6★
Double Dragon UK to US & Australia Travel Adapter | 3-Pin to 2-Pin Plug Converter with Swivel Pins | Works in USA Canada Japan Thailand Australia New Zealand China & More | 100V-240V | 2-Pack
Double Dragon£3.464.5★
What buyers say about type a plug adapter
What buyers praise and complain about, mined from review topics.What buyers love
“Small and easy to carry”
“charges fine”
“Good, solid product”
“Worked as advertised”
“Excellent value for money”
“Ease of use”
“Perfect fit for the sockets”
“Great adapter”
“Works very well in USA”
“compact and easy to carry”
What buyers complain about
“Broke after less than a week”
“unable to charge anything”
“stopped working properly”
“Beware of pins coming out of their socket”
“Rubbish”
“Did not fit any either in Hotels or other places”
“The only thing to keep in mind is that its a bit bulkier than a standard plug”
“so it dont fit grate”
“doesnt heat up”
“as incorrectly stated in the details section”
Top return reasons
Common questions
- Is type a plug adapter profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the type a plug adapter niche?
- 13 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in type a plug adapter?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the type a plug adapter niche?
- Listings span £3.46–£18.83; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 1,457 reviews — the moat a new listing must climb.