Skip to content

Type a Plug Adapter

Fail

Shoppers spend only $49K a year here, so Type a Plug Adapter is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£49K/yr70K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
75%top-5 click share · 13 brands · 20 sellers

Flapen Score

Type a Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Type a Plug Adapter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Type a Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Type a Plug Adapter 70K times last year and spent an estimated £49K. The top 5 brands take 80% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
6.9%
Market size, estimated
£49Ka year
Top search term
type a plug adapter23K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £3.46 to £18.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.10 that is £3K to £5K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£3.46–£18.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #58 within Power Accessories. It carries 1,457 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#58in Power Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Type a Plug Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

14%

  • MOBIBAY27%
  • Double Dragon24%
  • TESSAN13%
  • Dapter10%
  • TechMax7%
  • Omivine5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Type a Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Type a Plug Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • type a plug adapter23K/yr
  • type g plug adapter15K/yr
  • type a and b plug adapter uk12K/yr
  • type b plug adapter6K/yr
  • type a plug3K/yr
  • uk to type a plug adapter4K/yr
  • travel plug type a3K/yr
  • type b plug2K/yr
  • type a plug adapter uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Type a Plug Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.08

Broke after less than a week

Did not last

Broken

Charging11%+0.59

unable to charge anything

not great as a fast charger

Slow charging

Functionality-Overall11%−0.09

stopped working properly

Didn't work

Never worked

Socket/Port/Plug10%−0.01

Beware of pins coming out of their socket

The USB port didn't work

doesn't stay in the socket

Quality-Overall7%+0.26

Rubbish

Junk

Not great quality

Love

Portability20%+1.67

Small and easy to carry

Perfect for travel

Great for travelling

Charging15%+0.59

charges fine

Great fast charging

Charges quickly

Quality-Overall15%+0.26

Good, solid product

The build quality feels solid

Excellent Product

Advertised Vs Actual Product8%+0.40

Worked as advertised

Just what I needed

Worked exactly as expected

Value For Money8%+0.58

Excellent value for money

Good for price

Value for money

Return

0.7% Return rate 14% Fixable by listing

Compatibility-Overall19%█▇█▆▅▅

Did not fit any either in Hotels or other places

Not compatible with all sockets

Does not work in aus

Functionality-Overall16%█▆▇▇▅█

stopped working properly

Didn't work

Never worked

Charging14%▅▇▅▆█▆

unable to charge anything

not great as a fast charger

Slow charging

Socket/Port/Plug12%▇▅▆▇▆█

Beware of pins coming out of their socket

The USB port didn't work

doesn't stay in the socket

Size-Overall9%▄▇█▆▅▇

so it dont fit grate

Doesnt fit all types of plugs

They don't fit

FAQ

Common Type a Plug Adapter questions

Answered from the same tracked data.