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Tv Screen Cleaner

Fail

The top 5 brands take 97% of clicks, so Tv Screen Cleaner is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£329K/yr233K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
88%top-5 click share · 6 brands · 15 sellers

Flapen Score

Tv Screen Cleaner against its category

The dotted line is the Electronics & Photo average. Past it, Tv Screen Cleaner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Screen Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv Screen Cleaner 233K times last year and spent an estimated £329K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
16.5%
Market size, estimated
£329Ka year
Peak month
April1.3× the quietest month
Top search term
tv screen cleaner94K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.34 to £16.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.55 that is £26K to £34K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.34–£16.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£26K–£34K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #5 within Home Cinema, TV & Video. It carries 13,437 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#5in Home Cinema, TV & Video
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,437per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tv Screen Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£197K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • iO CLEAN48%
  • Betron18%
  • IT Dusters15%
  • Hi-Rez13%
  • Screen Mom4%
  • Ecomoist3%
  • Open — no brand owns it (0%)

Demand

Tv Screen Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tv Screen Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tv screen cleaner94K/yr
  • tv cleaner37K/yr
  • monitor cleaner19K/yr
  • oled screen cleaner16K/yr
  • lcd screen cleaner8K/yr
  • tv screen cleaner spray and cloth10K/yr
  • smart tv screen cleaner6K/yr
  • monitor cleaning kit7K/yr
  • monitor screen cleaner5K/yr
  • screen mom5K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Screen Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning16%+0.89

This cleaner is awful

it made a mess of it terrible stuff

my screen is still not clean

Quality-Overall14%

Disappointing Performance

Bad quality

Absolute garbage

Functionality-Overall14%−0.10

Doesn't do the job

Doesn't work

The first spray head wasn't working

Value For Money11%+0.81

Price is expensive

A touch on the expensive side

Might be pricey

Size-Overall6%−0.04

Clearly not fit for purpose

Small

A larger than expected bottle of cleaning fluid

Love

Ease Of Cleaning33%+0.89

Cleans great

Cleans lovely

cleans very nicely

Quality-Overall23%

This product performs exceptionally well

Excellent Product

Good Product Good Price

Value For Money11%+0.81

Good Value for Money

Value for money

Fair price

Advertised Vs Actual Product8%+0.62

As advertised

Just what I wanted

As described

Ease Of Use6%+0.91

Easy to Use

made life so much easier

The gun is easy to use

Return

0.3% Return rate 17% Fixable by listing

Functionality-Overall27%▂▅▇▅█▅

Doesn't do the job

Doesn't work

The first spray head wasn't working

Quality-Overall12%█▄▁▃▁▃

Disappointing Performance

Bad quality

Absolute garbage

Size-Overall11%▄▁▅▄▁█

Clearly not fit for purpose

Small

A larger than expected bottle of cleaning fluid

Compatibility-Overall9%▆█▁▁▁▅
Ease Of Cleaning6%▁▁▁▆▆█

This cleaner is awful

it made a mess of it terrible stuff

my screen is still not clean

FAQ

Common Tv Screen Cleaner questions

Answered from the same tracked data.