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Tv Aerial Outdoor

Fail

Shoppers spend only $67K a year here, so Tv Aerial Outdoor is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£67K/yr79K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 19 sellers

Flapen Score

Tv Aerial Outdoor against its category

The dotted line is the Electronics & Photo average. Past it, Tv Aerial Outdoor is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Aerial Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv Aerial Outdoor 79K times last year and spent an estimated £67K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
3.3%
Market size, estimated
£67Ka year
Peak month
July1.4× the quietest month
Top search term
tv aerial outdoor24K searches a year

02 · Price

A sale here is worth £25.74.

Listings sell for £25.74 on average, from £9.97 to £50.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.74 that is £3K to £6K a year per listing.

Average price
£25.74inside the $15 to $100 sweet spot
Price range
£9.97–£50.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 2,087 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
92%
Out of stock, average day
8.5%
Average rank
#86in Home Cinema, TV & Video
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,087per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tv Aerial Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

7%

  • Viewi28%
  • SLx25%
  • ATEK15%
  • BsphereX12%
  • August6%
  • Labgear6%
  • Open — no brand owns it (4 brands, 7%)

Demand

Tv Aerial Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tv Aerial Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tv aerial outdoor24K/yr
  • outdoor tv aerials17K/yr
  • outdoor tv aerial8K/yr
  • digital tv aerial outdoor5K/yr
  • outdoor aerial for tv5K/yr
  • loft tv aerial7K/yr
  • loft tv aerials4K/yr
  • loft aerial5K/yr
  • loft aerials for digital and freeview4K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Aerial Outdoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Signal Strength22%−0.16

Poor signal

Signal keep breaking up

didn't get any signal

Functionality-Overall21%−0.56

doesnt do what it was intended for

This does not function

Did not work

Size-Overall13%+0.99

USB cable extremely short

the box was tiny

Very small

Quality-Overall6%+0.65

I then tried replacing the cable as was obvious it was poor quality

Not very good quality

Cheap n nasty very poor quality

Value For Money5%+0.49

Not worth buying

Don't waste your money

Waste of money

Love

Signal Strength16%−0.16

The signal is excellent with 100% showing on strength

Good signal

get great signal strength

Quality-Overall14%+0.65

good quality reception

Very good quality

Amazing piece of kit

Value For Money14%+0.49

Good value

Great value

Great value

Assembly/Installation11%+0.86

Easy to assemble

Easy installation

Easy to mount

Advertised Vs Actual Product8%+0.65

As described

I found it worked even better than I expected

Did the job

Return

5.4% Return rate 5% Fixable by listing

Functionality-Overall35%█▇███▇

doesnt do what it was intended for

This does not function

Did not work

Compatibility-Overall23%█▇▇▇▆█

Did not work in my area

Didnt work on my TV

this is a poor product as it doesent work with lg tvs

Signal Strength16%▇█▇▅▆▆

Poor signal

Signal keep breaking up

didn't get any signal

Connectivity-Overall5%▅▄▄█▅▆
Defective Material/Parts4%██▅▃▅▅

FAQ

Common Tv Aerial Outdoor questions

Answered from the same tracked data.