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Tv Aerial Outdoor

Fail

Shoppers spend an estimated $67K a year here, so Tv Aerial Outdoor is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£67K/yr79K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 19 sellers

Flapen Score

Tv Aerial Outdoor against its category

The dotted line is the Electronics & Photo average. Past it, Tv Aerial Outdoor is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Aerial Outdoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv Aerial Outdoor 79K times last year and spent an estimated £67K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
3.3%
Market size, estimated
£67Ka year
Peak month
July1.4× the quietest month
Top search term
tv aerial outdoor24K searches a year

02 · Price

A sale here is worth £25.74.

Listings sell for £25.74 on average, from £9.97 to £50.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £25.74 that is £3K to £6K a year per listing.

Average price
£25.74inside the $15 to $100 sweet spot
Price range
£9.97–£50.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #86 within Home Cinema, TV & Video. It carries 2,087 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
92%
Out of stock, average day
8.5%
Average rank
#86in Home Cinema, TV & Video
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,087per listing
Listings tracked
25

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tv Aerial Outdoor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

19

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 95%

Open market

7%

  • Viewi28%
  • SLx25%
  • ATEK15%
  • BsphereX12%
  • August6%
  • Labgear6%
  • Open — no brand owns it (4 brands, 7%)

Demand

Tv Aerial Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tv Aerial Outdoor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tv aerial outdoor24K/yr
  • outdoor tv aerials17K/yr
  • outdoor tv aerial8K/yr
  • digital tv aerial outdoor5K/yr
  • outdoor aerial for tv5K/yr
  • loft tv aerial7K/yr
  • loft tv aerials4K/yr
  • loft aerial5K/yr
  • loft aerials for digital and freeview4K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Aerial Outdoor

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Signal Strength”
22%of negative reviews mention “Signal Strength”
5.4%of orders come back
“Poor signal”
A buyer, on “Signal Strength”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tv Aerial Outdoor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data