Is tv aerial outdoor profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 25 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (45/100).

How competitive is the tv aerial outdoor niche?

10 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in tv aerial outdoor?

Top complaints mined from reviews: Signal Strength, Functionality-Overall, Size-Overall. The return rate is 5.4% — above our launch gate.

When does demand for tv aerial outdoor peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tv aerial outdoor niche?

Listings span £9.97–£50.13; the average listing price is £25.74 (sweet spot $15–$100). The average incumbent carries 2,087 reviews — the moat a new listing must climb.

tv aerial outdoor

Skip it

A small market ($67K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£25.74

avg listing price — sweet spot $15–$100

Price range

Great£9.97–£50.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,086.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad£67K

£67K/yr · 79K searches

Signals High Returns Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, tv aerial outdoor is a £67K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tv aerial outdoor market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £51K–£64K; units × avg price
Conversion rate: 3.3%
Avg BSR: #86
Page quality: 0%
Prime: 92%
Sponsored: 76%
Out of stock: 8.5%
Avg brand age: 43 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

Viewi28%
SLx25%
ATEK15%
BsphereX12%
August6%
Labgear6%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tv aerial outdoor search terms

tv aerial outdoor24K/yr +36.3%3.0% conv.
outdoor tv aerials17K/yr +39.4%2.1% conv.
outdoor tv aerial8K/yr +26.6%2.5% conv.
digital tv aerial outdoor5K/yr +106.5%2.7% conv.
outdoor aerial for tv5K/yr +47.7%3.2% conv.
loft tv aerial7K/yr -0.3%1.8% conv.
loft tv aerials4K/yr -21.3%4.5% conv.
loft aerial5K/yr -5.8%2.6% conv.
loft aerials for digital and freeview4K/yr +4.7%2.4% conv.

All search terms

Top tv aerial outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Outdoor Aerial SLx Digidome For TV Digital Freeview HD 360 Omni Directional Amplified Antenna With Integrated 4G + 5G Filter And Full Installation Kit White

SLx£31.964.3★6,244 rev

SSL 36 Element TV Aerial KIT 4G & 5G Filtered Loft & Outdoor Digital TV Aerial for Digital HD TV With Full Kit High Performance

Viewi£27.334.2★954 rev

4G Outdoor Loft TV Aerial Antenna Kit 10m RG6 Cable Freeview HD Long Range

ATEK£16.734.2★279 rev

August DTA240B Indoor/Outdoor TV Aerial High Gain Portable Freeview HD Digital Antenna with Magnetic Base for TV Tuners DVB-T/T2 TVs & Set Top Boxes for Car/Truck/Caravan Home & Camping Black

August£10.183.8★40,031 rev

Outdoor TV Aerial Labgear 12 Element Compact Log-Periodic 4G & 5G Filtered Compact Outdoor - Loft Digital HD TV Antenna Group K

Labgear£9.974.3★99 rev

Newest

by launch date

Outdoor TV Aerial Freeview HD Digital Aerial with High Gain Reception Roof & Loft TV Aerial for Smart TV UHF VHF Outdoor Antenna DVB-T/T2 Aerial with 10M Coaxial Cable (Pole Not Included)

BsphereX£24.571 rev

3mo ago

Outdoor TV Aerial with Amplifier Long Range Reception Compatible with All Televisions Supports 4K 1080P Weatherproof Design for Home Caravan Roof Installation 10m Coaxial Cable

SZKALAK£50.1318 rev

4mo ago

2026 Outdoor TV Aerial Long Range 4K 1080P Digital HDTV Aerial for Freeview HD Channels Strong VHF/UHF Signal Reception Weatherproof Outdoor & Loft TV Aerial with 10m Coaxial Cable

BsphereX£25.003 rev

4mo ago

Outdoor TV Aerial

BsphereX£48.204 rev

6mo ago

Outdoor TV Aerial Freeview HD High Gain Digital Aerial for Loft & Roof Installation VHF/UHF TV Antenna Supports 4K 1080P Weatherproof Outdoor Aerial with 10m Cable (Pole Not Included)

BsphereX£22.512 rev

7mo ago

What buyers say about tv aerial outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Signal Strength16%

“The signal is excellent with 100% showing on strength”

Quality-Overall14%

“good quality reception”

Value For Money14%

“Good value”

Assembly/Installation11%

“Easy to assemble”

Advertised Vs Actual Product8%

“As described”

Magnetic Strength/Adsorption4%

“Brilliant being magnetic”

Size-Overall4%

“nice size excellent”

Ease Of Use3%

“Easy to use”

Strength3%

“Nice and sturdy”

Functionality-Overall3%

“Small aerial does the job thank you”

What buyers complain about

Signal Strength22%

“Poor signal”

Functionality-Overall21%

“doesnt do what it was intended for”

Size-Overall13%

“USB cable extremely short”

Quality-Overall6%

“I then tried replacing the cable as was obvious it was poor quality”

Value For Money5%

“Not worth buying”

Compatibility-Overall3%

“Did not work in my area”

Instructions/User Manual/Troubleshooting2%

“Instructions are minimal”

Strength2%

“very flimsy”

Assembly/Installation2%

“A bit fiddly to put together”

Product Condition2%

“So thats why they are selling them as used”

Top return reasons

Functionality-Overall35%

Compatibility-Overall23%

Signal Strength16%

Connectivity-Overall5%

Defective Material/Parts4%

Size-Overall3%

Range2%