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Tv Aerial Cable

Fail

Prices span $2.73–$8.68, mostly outside the sweet spot, so Tv Aerial Cable is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£266K/yr568K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 20 sellers

Flapen Score

Tv Aerial Cable against its category

The dotted line is the Electronics & Photo average. Past it, Tv Aerial Cable is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Aerial Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv Aerial Cable 568K times last year and spent an estimated £266K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
7.8%
Market size, estimated
£266Ka year
Peak month
December1.3× the quietest month
Top search term
tv aerial cable153K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.73 to £8.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £6.04 that is £9K to £12K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.73–£8.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Home Cinema, TV & Video. It carries 8,496 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#21in Home Cinema, TV & Video
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,496per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Tv Aerial Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£53K£80K£106K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

13%

  • Ancable24%
  • G-PLUG23%
  • RELIAGINT18%
  • Viewi12%
  • AQUARIUS5%
  • Status5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Tv Aerial Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tv Aerial Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tv aerial cable153K/yr
  • aerial cable78K/yr
  • coaxial tv aerial cable54K/yr
  • tv cable47K/yr
  • coaxial cable42K/yr
  • tv ariel lead35K/yr
  • tv aerial extension cable20K/yr
  • coax cable18K/yr
  • male to male tv aerial cable16K/yr
  • tv ariel extension cable16K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Aerial Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.81

Poor quality

Stopped working after 2 months poor quality not worth the hassle spend a little more

Rubbish poor quality faulty product

Functionality-Overall18%−0.16

Didnt work

Doesn't work

Mine didnt work

Signal Strength11%−0.06

poor signal transfer

I get broken reception

it struggles to maintain a good signal on the HD channels

Size-Overall8%−0.08

Didnt fit in the hole in the wall so no good

This coaxial lead feels like one of those small

Durability7%−0.08

Doesn't always last

Love

Quality-Overall35%+1.81

Decent quality

Good quality and delivered on time

Good signal quality

Advertised Vs Actual Product28%+1.36

Works just fine

Works as intended

Exactly as described

Value For Money13%+0.67

Worth buying

Good value for money

Good price

Size-Overall4%−0.08

Easy fit

Easy to fit

Nice smooth fitting

Connectivity-Overall3%−0.03

Perfect connection

First time I've had to use one of these and much easier and connected easily as well, very happy with it

Cable does what it is intended to do

Return

1.8% Return rate 29% Fixable by listing

Size-Overall27%▇▇▆█▆▇

Didnt fit in the hole in the wall so no good

This coaxial lead feels like one of those small

Compatibility-Overall24%▆▆▇▆██
Functionality-Overall16%▇▅▇▇▃█

Didnt work

Doesn't work

Mine didnt work

Connectivity-Overall12%▆▅█▅█▄

that makes the cable useless till I am able to buy another connector

Length3%▇▂▃▄█▆

FAQ

Common Tv Aerial Cable questions

Answered from the same tracked data.