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42

tv aerial cable

Skip it

Prices mostly outside the sweet spot ($2.73–$8.68) — this niche doesn't clear our bar today.

Market size 49Growth 27Conversion 78Competition 33Returns 78Price range 0Avg price 17Brand share 38Review moat 23Quality gap 47

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Okay£266K

£266K/yr · 568K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Review moat

Bad8,496.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.04

avg listing price — sweet spot $15–$100

Price range

Bad£2.73–£8.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tv aerial cable is a £266K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

tv aerial cable market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
£242K–£302K
units × avg price
Conversion rate
7.8%
Avg BSR
#21
Page quality
0%
Prime
95%
Sponsored
68%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

20

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

13%

  • Ancable24%
  • G-PLUG23%
  • RELIAGINT18%
  • Viewi12%
  • AQUARIUS5%
  • Status5%
  • Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
13K8KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top tv aerial cable search terms

  • tv aerial cable153K/yr
  • aerial cable78K/yr
  • coaxial tv aerial cable54K/yr
  • tv cable47K/yr
  • coaxial cable42K/yr
  • tv ariel lead35K/yr
  • tv aerial extension cable20K/yr
  • coax cable18K/yr
  • male to male tv aerial cable16K/yr
  • tv ariel extension cable16K/yr
All search terms

Top tv aerial cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£27K20%£53K30%£80K40%£106K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about tv aerial cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Decent quality”

Advertised Vs Actual Product28%

“Works just fine”

Value For Money13%

“Worth buying”

Size-Overall4%

“Easy fit”

Connectivity-Overall3%

“Perfect connection”

Efficiency3%

“It works brilliantly”

Signal Strength2%

“keeps the signal path stable over time”

Socket/Port/Plug2%

“Very handy having an angled connector”

Flexibility2%

“It works and the bend is handy so tv can push back a bit further”

Compatibility-Overall2%

“worked very well with my tv”

What buyers complain about

Quality-Overall18%

“Poor quality”

Functionality-Overall18%

“Didnt work”

Signal Strength11%

“poor signal transfer”

Size-Overall8%

“Didnt fit in the hole in the wall so no good”

Durability7%

“Doesn't always last”

Connectivity-Overall7%

“that makes the cable useless till I am able to buy another connector”

Add-Ons/Attachments7%

“Lost my aerial attachments”

Image/Picture Clarity4%

“picture wasn't great”

Advertised Vs Actual Product4%

“the description is a little misleading because all the new Sky boxes have the twin cable configuration”

Thickness1%

“I saw some reviews saying the cable was thin”

Top return reasons

Size-Overall27%
Compatibility-Overall24%
Functionality-Overall16%
Connectivity-Overall12%
Length3%
Socket/Port/Plug3%
Defective Material/Parts3%
Quality-Overall2%
Signal Strength2%
Add-Ons/Attachments2%

Common questions

Is tv aerial cable profitable to sell on Amazon United Kingdom?
The niche generates £266K/yr across 22 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
How competitive is the tv aerial cable niche?
11 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in tv aerial cable?
Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Signal Strength. The return rate is 1.8%.
When does demand for tv aerial cable peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the tv aerial cable niche?
Listings span £2.73–£8.68; the average listing price is £6.04 (sweet spot $15–$100). The average incumbent carries 8,496 reviews — the moat a new listing must climb.