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Tv Aerial

Maybe

The products selling today average only 3.7★. But returns run at 5.3% of orders, so Tv Aerial is a Maybe.

Flapen Score
60
60 / 100
Top 4% of 1,488 Electronics & Photo niches · +16 vs the category median of 44
Market size
£1.3M/yr1.0M searches / yr
90-day growth
+5.0%search demand this quarter
Competition
57%top-5 click share · 18 brands · 29 sellers

Flapen Score

Tv Aerial against its category

The dotted line is the Electronics & Photo average. Past it, Tv Aerial is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tv Aerial market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tv Aerial 1.0M times last year and spent an estimated £1.3M. The top 5 brands take 59% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
6.9%
Market size, estimated
£1.3Ma year
Peak month
December1.6× the quietest month
Top search term
tv aerial304K searches a year

02 · Price

A sale here is worth £17.53.

Listings sell for £17.53 on average, from £4.14 to £34.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £17.53 that is £53K to £70K a year per listing.

Average price
£17.53inside the $15 to $100 sweet spot
Price range
£4.14–£34.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£53K–£70K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #49 within Home Cinema, TV & Video. It carries 2,878 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#49in Home Cinema, TV & Video
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,878per listing
Listings tracked
26

04 · Newcomers

Amazon counts 9 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tv Aerial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£126K£253K£379K£506K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

29

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

34%

  • August24%
  • woeita10%
  • QISEMDUM9%
  • LEADSIGN9%
  • GLOBAL TECH8%
  • Aquario7%

Demand

Tv Aerial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tv Aerial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tv aerial304K/yr
  • indoor tv aerial197K/yr
  • tv ariels indoor83K/yr
  • tv aerial indoor64K/yr
  • tv ariel46K/yr
  • indoor aerial38K/yr
  • indoor tv aerials with strong signal uk49K/yr
  • aerial39K/yr
  • tv antenna24K/yr
  • tv antenna indoor23K/yr

Reviews and returns

What reviews say buyers love and hate about Tv Aerial

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.58

This does not function

Did not work

Does not work well

Signal Strength26%−0.26

No signal at all

Signal keep breaking up

Poor signal

Quality-Overall10%+0.24

Not a reliable product

Garbage

Poor Quality

Size-Overall8%+0.65

Very small

Cable too short

the box was tiny

Value For Money3%+1.13

Not worth buying

Not good value

Waste of money

Love

Signal Strength18%−0.26

good signal strength

Good signal

Great signal booster

Value For Money17%+1.13

Good for the price

Excellent Value

Excellent value

Quality-Overall15%+0.24

Excellent Product

Very good piece of kit

good quality reception

Advertised Vs Actual Product9%+0.79

Works as it should do

Does what it says

Just as described

Assembly/Installation8%+0.68

Easy to assemble

Easy to mount

Easy installation

Return

5.3% Return rate 4% Fixable by listing

Functionality-Overall35%▇▇███▇

This does not function

Did not work

Does not work well

Compatibility-Overall25%█▇██▇█

Didnt work on my TV

unfortunately this item was not compatible with my TV

this is a poor product as it doesent work with lg tvs

Signal Strength15%██▇▇██

No signal at all

Signal keep breaking up

Poor signal

Connectivity-Overall6%▆▆▄█▆▅

Not as good as review's described, lots of lost connection, thanks

Short connection

half way through a programme it seems to lose connection

Defective Material/Parts4%██▆▅▆▇

FAQ

Common Tv Aerial questions

Answered from the same tracked data.