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Truck Sat Nav Uk

Fail

Prices span $50.63–$621.46, mostly outside the sweet spot, so Truck Sat Nav Uk is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£565K/yr196K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 99 sellers

Flapen Score

Truck Sat Nav Uk against its category

The dotted line is the Electronics & Photo average. Past it, Truck Sat Nav Uk is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Truck Sat Nav Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Truck Sat Nav Uk 196K times last year and spent an estimated £565K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £565K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
1.9%
Market size, estimated
£565Ka year
Peak month
September2.3× the quietest month
Top search term
hgv sat nav trucks46K searches a year

02 · Price

A sale here is worth £154.89.

Listings sell for £154.89 on average, from £50.63 to £621.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £154.89 that is £15K to £39K a year per listing.

Average price
£154.89above the $15 to $100 sweet spot
Price range
£50.63–£621.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£15K–£39K
Returns
7.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #60 within GPS, Finders & Accessories. It carries 261 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
35.5%
Average rank
#60in GPS, Finders & Accessories
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
261per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Truck Sat Nav Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£85K£113K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

99

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

54%

Top 20: 85%

Open market

7%

  • TomTom50%
  • Garmin19%
  • Navmoir15%
  • Snooper4%
  • Vutlace3%
  • Safegoo2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Truck Sat Nav Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Truck Sat Nav Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hgv sat nav trucks46K/yr
  • truck sat nav22K/yr
  • tomtom truck sat nav15K/yr
  • tom tom truck sat nav uk15K/yr
  • hgv sat nav16K/yr
  • tomtom go expert plus 79K/yr
  • truck sat nav uk23K/yr
  • lorry sat nav uk hgv trucks8K/yr
  • motorhome sat nav6K/yr
  • garmin truck sat nav5K/yr

Reviews and returns

What reviews say buyers love and hate about Truck Sat Nav Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.24

It is slow and stops working sometimes

Not working

LIMITED FUNCTIONALITY

Quality-Overall11%

Very poor quality

Rubbish

Absolute garbage

GPS10%−0.04

GPS is out

no way to select gps coordinates

Slow, poor battery life and gps is off

Software/Application7%−0.16

Terrible compared to its app

Software is slow

Beware the software

Size-Overall6%−0.08

small

not fit for purpose

The screen is big

Love

GPS17%−0.04

the maps are reliable

had Garmin before and lasted well

Mapping seems to be quite accurate

Quality-Overall12%

Great piece of kit

Excellent Product

Excellent Seller Excellent item

Value For Money11%+0.91

worth the money

Excellent value for money

Good product at a great price

Ease Of Use10%+0.71

Easy Operation

Clear screen and easy to use

Easy to use

Assembly/Installation7%+0.68

Easy to install and use

Easy to set up

Set out good

Return

7.1% Return rate 14% Fixable by listing

Functionality-Overall18%█▇▇▇██

It is slow and stops working sometimes

Not working

LIMITED FUNCTIONALITY

GPS10%▅▃▅▆▇█

GPS is out

no way to select gps coordinates

Slow, poor battery life and gps is off

Connectivity-Overall9%██▆█▅▇

Always losing signal to connect to my phone's data

has to be disconnected

Does not connect and does not work, binned it

Compatibility-Overall7%▁██▆▆▆

Difficult to set up check your phone is compatible first

you couldn't set this so it's only really suitable for car use

not for electric cars

Charging6%▄▄▇█▆▅

FAQ

Common Truck Sat Nav Uk questions

Answered from the same tracked data.