toothbrush adaptor
Skip itPrices mostly outside the sweet spot ($2.34–$7.09) — this niche doesn't clear our bar today.
Conversion
Incredible26.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad6,150.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 66K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£4.42avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£7.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toothbrush adaptor is a £77K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toothbrush adaptor market data
- Units sold / yr
- 15K–20K
- avg 2,500–3,000/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 26.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.9%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
19
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
7%
- Masterplug42%
- Pipestation17%
- Double Dragon10%
- Keple10%
- NAEEM SONS8%
- Desiretech7%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top toothbrush adaptor search terms
- adapter for electric toothbrush12K/yr
- two prong plug adapter uk9K/yr
- plug for electric toothbrush8K/yr
- electric toothbrush adapter6K/yr
- oral b adapter plug uk6K/yr
- toothbrush adapter5K/yr
- adaptor for electric toothbrush7K/yr
- plug adapter for electric toothbrush7K/yr
- razor plug3K/yr
- oral b plug adapter3K/yr
Top toothbrush adaptor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Shavingadaptor_01 Electric Shaver Adaptor 50 x 48 x 46 mm White
Masterplug£2.344.5★35,983 rev
Toothbrush & Shaver Adapter Plug UK 2 Pin EU to 3 Pin UK Bathroom Adapter for Electric Toothbrush Chargers Shavers & Oral Care Devices European Shaver Plug Converter
Pipestation£5.134.5★7,954 rev
Toothbrush Adaptor Plug UK Charger Adapter Shaver Socket 2 Pin to 3 Pin Electric for Razor Plugs Bathroom Two to Three Prong Charging Tooth Brush Plugs Adapters Electrical Shaving (White)
Keple£5.504.6★8,594 rev
Toothbrush Adaptor Plug Electric Shaver Shaving adaptor 2 Pin Plug To 3 Pin Plug Shaver Adapter Plug Uk Power Adapter Shaver Plug 2 Pin Adapter Plug Uk For Shaving Razor (pack of 1)
NAEEM SONS£3.404.5★824 rev
Desiretech Shaver & Toothbrush Adaptor UK 2 Pin to 3 Pin Electric Socket Converter Plug | EU Travel Charger Adapter | 1A Fuse Extension for Bathrooms (1 Pack)
Desiretech£3.624.5★443 rev
Newest
by launch dateToothbrush Adaptor Plug Electric Shaver Shaving adaptor 2 Pin Plug To 3 Pin Plug Shaver Adapter Plug Uk Power Adapter Shaver Plug 2 Pin Adapter Plug Uk For Shaving Razor (pack of 1)
NAEEM SONS£3.40824 rev
1-Pack UK Electric Toothbrush & Shaver Plug Adapter | 2-Pin to 3-Pin Bathroom Converter | For UK EU Round & US Flat 2-Pin Plugs | 1A Fused Safety Shutters | Compatible with Oral-B Braun Philips
Double Dragon£3.47506 rev
Double Dragon 2-Pack UK Electric Toothbrush & Shaver Plug Adapter | 2-Pin to 3-Pin Bathroom Converter | Supports UK EU Round & US Flat 2-Pin Plugs | 1A Fused | Compatible with Oral-B Braun Philips
Double Dragon£4.76506 rev
2 Pack Shaver Adapter Plug UK Electric Toothbrush Adapter Plug UK Toothbrush Adapter Plug UK Bathroom Plug Adaptor UK Plug for Toothbrush Charger UK
JIUGGLAD£7.09247 rev
Desiretech Shaver & Toothbrush Adaptor UK 2 Pin to 3 Pin Electric Socket Converter Plug | EU Travel Charger Adapter | 1A Fuse Extension for Bathrooms (1 Pack)
Desiretech£3.62443 rev
Trending
90-day click momentumToothbrush Adaptor Plug Electric Shaver Shaving adaptor 2 Pin Plug To 3 Pin Plug Shaver Adapter Plug Uk Power Adapter Shaver Plug 2 Pin Adapter Plug Uk For Shaving Razor (pack of 1)
NAEEM SONS£3.404.5★
1-Pack UK Electric Toothbrush & Shaver Plug Adapter | 2-Pin to 3-Pin Bathroom Converter | For UK EU Round & US Flat 2-Pin Plugs | 1A Fused Safety Shutters | Compatible with Oral-B Braun Philips
Double Dragon£3.474.5★
Toothbrush Adaptor Plug UK Charger Adapter Shaver Socket 2 Pin to 3 Pin Electric for Razor Plugs Bathroom Two to Three Prong Charging Tooth Brush Plugs Adapters Electrical Shaving (White)
Keple£5.504.6★
Double Dragon 2-Pack UK Electric Toothbrush & Shaver Plug Adapter | 2-Pin to 3-Pin Bathroom Converter | Supports UK EU Round & US Flat 2-Pin Plugs | 1A Fused | Compatible with Oral-B Braun Philips
Double Dragon£4.764.5★
Desiretech Shaver & Toothbrush Adaptor UK 2 Pin to 3 Pin Electric Socket Converter Plug | EU Travel Charger Adapter | 1A Fuse Extension for Bathrooms (1 Pack)
Desiretech£3.624.5★
What buyers say about toothbrush adaptor
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Build quality feels solid”
“Excellent value for money”
“Great charger”
“Good Adapter Plug”
“Ease Of Use”
“Solid fit”
“does its job well”
“Seems pretty sturdy”
“Adaptor worked well”
What buyers complain about
“Barely works”
“Average quality”
“Broke after one use”
“Size was too small to plug in”
“Overpriced”
“Not worth one star when it doesnt work with UK plug”
“Not charging”
“Isnt compatible with oral b / braun electric tooth brushes”
“Didnt feel very sturdiness”
“Not perfect quality sometimes things stop working need to adjust and move”
Top return reasons
Common questions
- Is toothbrush adaptor profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the toothbrush adaptor niche?
- 8 brands and 19 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in toothbrush adaptor?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.2%.
- When does demand for toothbrush adaptor peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the toothbrush adaptor niche?
- Listings span £2.34–£7.09; the average listing price is £4.42 (sweet spot $15–$100). The average incumbent carries 6,150 reviews — the moat a new listing must climb.