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Toothbrush Adaptor

Fail

Prices span $2.34–$7.09, mostly outside the sweet spot, so Toothbrush Adaptor is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£77K/yr66K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
83%top-5 click share · 8 brands · 19 sellers

Flapen Score

Toothbrush Adaptor against its category

The dotted line is the Electronics & Photo average. Past it, Toothbrush Adaptor is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Adaptor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothbrush Adaptor 66K times last year and spent an estimated £77K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 26.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
26.1%
Market size, estimated
£77Ka year
Peak month
January2.3× the quietest month
Top search term
adapter for electric toothbrush12K searches a year

02 · Price

A sale here is worth £4.42.

Listings sell for £4.42 on average, from £2.34 to £7.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £4.42 that is £11K to £13K a year per listing.

Average price
£4.42under the $15 to $100 sweet spot
Price range
£2.34–£7.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£11K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #40 within Power Accessories. It carries 6,150 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#40in Power Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,150per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Toothbrush Adaptor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

7%

  • Masterplug42%
  • Pipestation17%
  • Double Dragon10%
  • Keple10%
  • NAEEM SONS8%
  • Desiretech7%
  • Open — no brand owns it (2 brands, 7%)

Demand

Toothbrush Adaptor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Toothbrush Adaptor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • adapter for electric toothbrush12K/yr
  • two prong plug adapter uk9K/yr
  • plug for electric toothbrush8K/yr
  • electric toothbrush adapter6K/yr
  • oral b adapter plug uk6K/yr
  • toothbrush adapter5K/yr
  • adaptor for electric toothbrush7K/yr
  • plug adapter for electric toothbrush7K/yr
  • razor plug3K/yr
  • oral b plug adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Adaptor

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Advertised Vs Actual Product”
24%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Toothbrush Adaptor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data