Skip to content

Toothbrush Adaptor

prices mostly outside the sweet spot ($2.34–$7.09) — Toothbrush Adaptor doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 19Growth 15Conversion 100Competition 14Returns 99Price range 0Avg price 12Brand share 32Review moat 24Quality gap 45
This niche Category average

Is Toothbrush Adaptor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toothbrush Adaptor is a £77K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.

Toothbrush Adaptor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.2% over the last 90 days and 26.1% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr20K
Search volume / yr-20.2%66K
Conversion rate26.1%
Avg price£4.42

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 19
Top-5 product click share83%
Open market14%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews6,150

Top Toothbrush Adaptor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£23K£34K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Masterplug42%
  • Pipestation17%
  • Double Dragon10%
  • Keple10%
  • NAEEM SONS8%
  • Desiretech7%
  • Open — no brand owns it (2 brands, 7%)

Toothbrush Adaptor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR26.1%Products9Brands8Top 5 Brands86%OOS Rate9.9%Rating4.5★Reviews6,150Avg BSR#40
3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Top Toothbrush Adaptor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adapter for electric toothbrush12K/yr
  • two prong plug adapter uk9K/yr
  • plug for electric toothbrush8K/yr
  • electric toothbrush adapter6K/yr
  • oral b adapter plug uk6K/yr
  • toothbrush adapter5K/yr
  • adaptor for electric toothbrush7K/yr
  • plug adapter for electric toothbrush7K/yr
  • razor plug3K/yr
  • oral b plug adapter3K/yr

What reviews say buyers love and hate about Toothbrush Adaptor

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Advertised Vs Actual Product32%

As advertised

Quality-Overall19%

Build quality feels solid

Value For Money13%

Excellent value for money

Charging8%

Great charger

Socket/Port/Plug6%

Good Adapter Plug

What buyers complain about

88% of reviews
Functionality-Overall24%

Barely works

Quality-Overall17%

Average quality

Durability14%

Broke after one use

Size-Overall9%

Size was too small to plug in

Value For Money8%

Overpriced

Toothbrush Adaptor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
31%
2Size-Overall
13%
3Socket/Port/Plug
12%
4Compatibility-Overall
11%
5Charging
10%

Common Toothbrush Adaptor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toothbrush Adaptor 37/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.2% over the last 90 days.
Search demand for Toothbrush Adaptor on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 2.3× the quietest.