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35

toothbrush adapter plug uk

Skip it

Prices mostly outside the sweet spot ($2.34–$7.09) — this niche doesn't clear our bar today.

Market size 18Growth 20Conversion 100Competition 9Returns 99Price range 0Avg price 12Brand share 24Review moat 23Quality gap 43

Conversion

Incredible31.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad6,882.13

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Market size

Bad£73K

£73K/yr · 52K searches

Avg price

Bad£4.41

avg listing price — sweet spot $15–$100

Competition

Bad89%

top-5 click share — a locked-up shelf

Price range

Bad£2.34–£7.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, toothbrush adapter plug uk is a £73K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

toothbrush adapter plug uk market data

Units sold / yr
15K–20K
avg 5,000–6,000/product
Revenue / yr
£66K–£88K
units × avg price
Conversion rate
31.9%
Avg BSR
#37
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
20.5%
Avg brand age
46 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

4%

  • Masterplug50%
  • Pipestation13%
  • NAEEM SONS11%
  • Keple9%
  • Double Dragon7%
  • Desiretech6%
  • Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top toothbrush adapter plug uk search terms

  • shaving plug adapter uk26K/yr
  • shaving adapter plug uk14K/yr
  • shaving plug8K/yr
  • shaving plug adapter4K/yr
  • shaving plug adapter 2 pin to 3 pin64/yr
All search terms

Top toothbrush adapter plug uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£11K30%£22K45%£33K60%£44K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about toothbrush adapter plug uk

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product32%

“As advertised”

Quality-Overall19%

“Build quality feels solid”

Value For Money13%

“Good value for money”

Charging7%

“Great charger”

Socket/Port/Plug6%

“Good Adapter Plug”

Ease Of Use6%

“Ease Of Use”

Size-Overall4%

“Solid fit”

Efficiency2%

“does its job well”

Compatibility-Overall1%

“Adaptor worked well”

Functionality-Overall1%

“it does the job well”

What buyers complain about

Functionality-Overall24%

“Barely works”

Quality-Overall17%

“Average quality”

Durability14%

“Broke after one use”

Size-Overall9%

“Size was too small to plug in”

Value For Money8%

“Overpriced”

Socket/Port/Plug6%

“Not worth one star when it doesnt work with UK plug”

Charging6%

“Not charging”

Compatibility-Overall2%

“Isnt compatible with oral b / braun electric tooth brushes”

Strength2%

“Didnt feel very sturdiness”

Natural Resource Wastage1%

“Waste of money”

Top return reasons

Functionality-Overall31%
Size-Overall14%
Socket/Port/Plug12%
Compatibility-Overall11%
Charging11%
Defective Material/Parts10%
Quality-Overall3%
Connectivity-Overall2%
Durability1%
Value For Money1%

Common questions

Is toothbrush adapter plug uk profitable to sell on Amazon United Kingdom?
The niche generates £73K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (35/100).
How competitive is the toothbrush adapter plug uk niche?
7 brands and 18 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in toothbrush adapter plug uk?
Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.2%.
When does demand for toothbrush adapter plug uk peak?
Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the toothbrush adapter plug uk niche?
Listings span £2.34–£7.09; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 6,882 reviews — the moat a new listing must climb.