telephone extension cable
Skip itPrices mostly outside the sweet spot ($3.08–$9.24) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good887.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.85avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 63K searches
Price range
Bad£3.08–£9.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, telephone extension cable is a £26K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
telephone extension cable market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £29K–£35K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 8.0%
- Avg brand age
- 46 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
25
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
51%
Top 20: 87%
Open market
24%
- Oupdate24%
- G-PLUG18%
- HAWAKA11%
- JeeGoWooss8%
- Ancable8%
- ASNQ6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top telephone extension cable search terms
- telephone extension cable40K/yr
- phone extension cable13K/yr
- phone line extension cable4K/yr
- telephone extension cable 10m3K/yr
- phone extension cable 10m3K/yr
Top telephone extension cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oupdate BT Telephone Extension Cable 10M 6P4C BT Male to Female Extension Cable Straight Through Phone Cables for Landline UK Landline Phone Cord for Home and Office RJ11 Fax Modem Extender
Oupdate£7.114.6★128 rev
G-PLUG BT to RJ11 Telephone Cable 10m UK Plug to RJ11 Lead for Landline Router Modem ADSL Broadband Fax Sky Box Virgin Media
G-PLUG£8.304.5★3,533 rev
BT Telephone Extension Cable 5m Straight Through Phone Cables 6P4C Male to Female Extension Cable UK Landline Phone Cord for Home and Office RJ11 Fax Modem Router (White 16.4ft)
JeeGoWooss£4.514.3★29 rev
BT Telephone Extension Cable 20M BT Male to Female Extension Cable 6-Pin Straight Through Telephone Phone Line Cord Compatible with UK Landline Fax and Modem Home and Office
Oupdate£9.134.5★74 rev
Ancable BT Telephone Extension Cable 5M Male to Female 6-Pin Straight Through Telephone Extension Cable for UK Landline Phone Cord Home & Office Fax Modem Extender 6 Wire
Ancable£6.774.6★3,134 rev
Newest
by launch date
Rivvra 10M BT Telephone Extension Cable UK Telephone Line Cord RJ11 6P4C Male to Female Cable Telephone Extension for Home Office Fax Modem Landline Durable & Easy Installation
Rivvra£5.703 rev
ZESHGON BT Telephone Extension Cable 10M Male to Female 6-Pin Straight Through Telephone Extension Cable Phone Line Cord UK Landline Fax and Modem Home and Office(White)
ZESHGON£6.904 rev
Kaquxibix 3m Telephone Extension Cable with BT to RJ11 Connectors for Landline Phones Modems and Routers Durable and Interference-Free
Kaquxibix£3.083 rev
BT Telephone Extension Cable - Master Socket Extension Lead for UK Landline Phones Fax Machines & Broadband Routers -Telecom Cable with Standard BT Plug to Socket Connector (BT-6P4C-3M-1PC-WH)
HAWAKA£4.774 rev
BT Telephone Extension Cable - Master Socket Extension Lead for UK Landline Phones Fax Machines & Broadband Routers -Telecom Cable with Standard BT Plug to Socket Connector (BT-6P4C-3M-1PC-BK)
HAWAKA£4.714 rev
Trending
90-day click momentumHAWAKA BT Telephone Extension Cable Phone Line for UK Landline Phone White BT Male to 6P4C Female Straight Through Telephone Cable Compatible with Home and Office Fax (White 3 Metres)
HAWAKA£5.164.6★
HAWAKA Phone Extension Cord 25FT Straight Through Telephone Cable Long Telephone Cable with Standard RJ11 Plug and 1 in-Line Couplers and 20 Cable Clip Holders (WH-25Feet)
HAWAKA£5.964.6★
HAWAKA Telephone Extension Cable For Home&Office 1PC 5M Bt Phone Line Plug To Rj11 Male Crossover Telephone Cable 2 Pin 6p2c Lead For Landline Modem Fax
HAWAKA£4.175.0★
Rivvra 10M BT Telephone Extension Cable UK Telephone Line Cord RJ11 6P4C Male to Female Cable Telephone Extension for Home Office Fax Modem Landline Durable & Easy Installation
Rivvra£5.704.6★
BT Telephone Extension Cable - Master Socket Extension Lead for UK Landline Phones Fax Machines & Broadband Routers -Telecom Cable with Standard BT Plug to Socket Connector (BT-6P4C-3M-1PC-WH)
HAWAKA£4.774.7★
What buyers say about telephone extension cable
What buyers praise and complain about, mined from review topics.What buyers love
“Works as it should”
“Good Quality”
“decently value for money”
“Workable product”
“Basic cable works as expected”
“Fitted perfectly”
“so far it is as fast as it usually is”
“This is a good product long cable works absolutely fine”
“Robust cable”
“It's an extension”
What buyers complain about
“My fault wrong cable”
“The cable is 5M long not 6M as advertised”
“Cheap junk”
“Did not work”
“IT DOES NOT FIT”
“knew that £5.49 was expensive. but thought that it would be worth it.”
“Did not have correct fixing to go into the router needed another attachment so disappointed”
“short”
“Waste”
Top return reasons
Common questions
- Is telephone extension cable profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the telephone extension cable niche?
- 19 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in telephone extension cable?
- Top complaints mined from reviews: Connectivity-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.4%.
- When does demand for telephone extension cable peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the telephone extension cable niche?
- Listings span £3.08–£9.24; the average listing price is £5.85 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.