telephone cable
Skip itPrices mostly outside the sweet spot ($2.97–$8.35) — this niche doesn't clear our bar today.
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad7,393.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 138K searches
Price range
Bad£2.97–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, telephone cable is a £44K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
telephone cable market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.3%
- Avg brand age
- 54 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- ASNQ55%
- ALIDA SYSTEMS26%
- RGB Networks Ltd6%
- rhinocables6%
- Cable Matters3%
- Reulin3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -13.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top telephone cable search terms
- rj11 cable30K/yr
- broadband cable21K/yr
- dsl cable18K/yr
- adsl cable19K/yr
- rj11 to rj11 cable14K/yr
- router cable10K/yr
- rj118K/yr
- modem cable6K/yr
- dsl cable for router4K/yr
- router extension cable5K/yr
Top telephone cable products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem to Phone Socket - 2m ADSL With OFC Wires and PVC Cover - Flat Black
ASNQ£4.734.5★2,373 rev
ALIDA SYSTEMS 5m ADSL Cable - Premium Quality/Gold Plated Contact Pins/High Speed Internet Broadband/Router or Modem to RJ11 Phone Socket or Microfilter/White
ALIDA SYSTEMS£4.794.5★22,791 rev
ALIDA SYSTEMS 1 m ADSL Cable - Premium Quality / Gold-Plated Contact Pins / High Speed Internet Broadband / Router or Modem to RJ11 Phone Socket or Micro Filter / Black
ALIDA SYSTEMS£3.104.5★22,791 rev
rhinocables ADSL RJ11 High-Speed Telephone & Internet Cable | Universal Compatibility for BT Modem Router Landline & Broadband | Durable Copper Core for Optimal Signal (1m White Pack of 1)
rhinocables£4.154.5★4,091 rev
ASNQ High Speed Broadband RJ11 to RJ11 Cable for Landline Telephone Router Modem to RJ11 Phone Socket or Microfilter - ADSL Cable 5m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£6.674.5★2,373 rev
Newest
by launch date
Cable Matters 2-Pack ADSL Cable 1m (RJ11 to RJ11 Cable) for Telephone Internet DSL ADSL Modem in Black - 1m
Cable Matters£3.50174 rev
Reulin 1.5M Flat Landline Telephone Broadband Cable Cord Wifi Modem Router Wire to RJ11 Phone Socket or Microfilter ADSL 2+ Filter/Fibre Optic 6/4 High-Speed Internet Lead (1.5 Metres Black)
Reulin£3.10569 rev
ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem - 2m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£5.052,373 rev
ASNQ High Speed Broadband RJ11 to RJ11 Cable for Landline Telephone Router Modem to RJ11 Phone Socket or Microfilter - ADSL Cable 5m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£6.672,373 rev
ASNQ High Speed Broadband RJ11 to RJ11 Cable - 10m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£7.242,373 rev
Trending
90-day click momentum
RGB Networks Ltd Super High Speed ADSL 2 + Cable Telephone Extension RJ11-RJ11 3m Cat5e BT Broadband gold plated connector Premium Quality (3m Black)
RGB Networks Ltd£7.354.4★
ASNQ High Speed Broadband RJ11 Cable for Landline Telephone Router Modem - 2m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£5.054.5★
ASNQ High Speed Broadband RJ11 to RJ11 Cable - 10m with OFC Wires and PVC Cover - Internet DSL Cable - Flat White
ASNQ£7.244.5★
ALIDA SYSTEMS 1 m ADSL Cable - Premium Quality / Gold-Plated Contact Pins / High Speed Internet Broadband / Router or Modem to RJ11 Phone Socket or Micro Filter / Black
ALIDA SYSTEMS£3.104.5★
Alida Systems ADSL Cable 1m - Superior Quality Gold Plated Contact Pin/High Speed Internet Broadband Router or Modem to RJ11 Telephone Jack or Microfilter/White
ALIDA SYSTEMS£2.974.5★
What buyers say about telephone cable
What buyers praise and complain about, mined from review topics.What buyers love
“It seems well-made”
“Works as should”
“Once plugged in, the connection is stable with no dropouts or issues”
“Works as expected”
“Fit perfect”
“Value for money”
“excellent extension cable”
“Great price and hopefully durable enough for the duration of their stay”
“The cable itself is lightweight and flexible, making it easy to route behind desks or along skirting boards without kinking”
“The clear plugs”
What buyers complain about
“IT DOES NOT FIT”
“knew that £5.49 was expensive. but thought that it would be worth it.”
“unfortunately it was too short for our needs my own fault for not checking”
“reduces speed”
“Did not have correct fixing to go into the router needed another attachment so disappointed”
“No it was too short”
“Waste”
“the position was not good”
Top return reasons
Common questions
- Is telephone cable profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 15 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the telephone cable niche?
- 7 brands and 10 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in telephone cable?
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Defective Material/Parts. The return rate is 2.6%.
- When does demand for telephone cable peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the telephone cable niche?
- Listings span £2.97–£8.35; the average listing price is £5.26 (sweet spot $15–$100). The average incumbent carries 7,393 reviews — the moat a new listing must climb.