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Tcl Tv

Fail

Prices span $10.93–$1439.68, mostly outside the sweet spot, so Tcl Tv is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£1.4M/yr354K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
32%top-5 click share · 10 brands · 115 sellers

Flapen Score

Tcl Tv against its category

The dotted line is the Electronics & Photo average. Past it, Tcl Tv is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tcl Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tcl Tv 354K times last year and spent an estimated £1.4M. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.3%
Market size, estimated
£1.4Ma year
Peak month
November1.8× the quietest month
Top search term
tcl tv113K searches a year

02 · Price

A sale here is worth £302.67.

Listings sell for £302.67 on average, from £10.93 to £1439.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £302.67 that is £0 to £30K a year per listing.

Average price
£302.67above the $15 to $100 sweet spot
Price range
£10.93–£1439.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£30K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #307 within Home Cinema, TV & Video. It carries 547 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
7.1%
Average rank
#307in Home Cinema, TV & Video
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
59

04 · Newcomers

Amazon counts 16 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
16Amazon's first-year sales bar
Average brand age
35 months

Products

Top Tcl Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£27K£54K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

115

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

32%

Top 20: 72%

Open market

2%

  • TCL65%
  • Samsung26%
  • XIAOMI3%
  • Sony2%
  • Hisense1%
  • HYE1%
  • Open — no brand owns it (4 brands, 2%)

Demand

Tcl Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tcl Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tcl tv113K/yr
  • tcl60K/yr
  • samsung 32 inch smart tv51K/yr
  • tlc21K/yr
  • tlc tv16K/yr
  • 32 inch tv smart samsung12K/yr
  • samsung 32 inch tv10K/yr
  • samsung tv 32 inch9K/yr
  • samsung 32 inch smart tv 4k7K/yr
  • samsung tv 326K/yr

Reviews and returns

What reviews say buyers love and hate about Tcl Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.19

Broken

Broke after 2 months

Broke within a few weeks of having

Quality-Overall8%+0.20

Bad quality

Quality control is shocking

Cheap rubbish

Audio Quality8%+0.21

Sound quality not good

Awful speakers

the sound is terrible

Connectivity-Overall7%−0.09

Freely is slow to connect when switching on

Connection problems

Its says it cannot connect to the server

Software/Application7%−0.07

the constant software bugs

The software on this tv is clunky and slow

Poor software and settings

Love

Value For Money24%+2.40

Great tv for price

Excellent value for money

Excellent value for money

Image/Picture Clarity14%+0.85

Amazing picture quality

Excellent picture

Clear picture

Quality-Overall11%+0.20

great build quality

Amazing quality

Build quality is solid

Assembly/Installation8%+0.36

it is easy to assemble

Easy to install

Easy set up

Audio Quality8%+0.21

Good sound

sound is brilliant

decent sound

Return

4.0% Return rate 26% Fixable by listing

Size-Overall20%▅▇▇█▇▇
Functionality-Overall14%█▆▅▅▅▆

Didn't work

Slow

Hardly works

Defective Material/Parts10%▇█▇▅██
Connectivity-Overall8%█▅▆▇▇▆

Freely is slow to connect when switching on

Connection problems

Its says it cannot connect to the server

Touch Screen6%▄▄█▇▆▆

FAQ

Common Tcl Tv questions

Answered from the same tracked data.