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T18e Coils

Fail

The top 5 brands take 100% of clicks, so T18e Coils is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£136K/yr66K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
95%top-5 click share · 5 brands · 17 sellers

Flapen Score

T18e Coils against its category

The dotted line is the Electronics & Photo average. Past it, T18e Coils is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The T18e Coils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for T18e Coils 66K times last year and spent an estimated £136K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

36.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
36.3%
Market size, estimated
£136Ka year
Top search term
t18e coils36K searches a year

02 · Price

A sale here is worth £5.72.

Listings sell for £5.72 on average, from £4.30 to £6.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £5.72 that is £14K to £17K a year per listing.

Average price
£5.72under the $15 to $100 sweet spot
Price range
£4.30–£6.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£14K–£17K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #6 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 876 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#6in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top T18e Coils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£82K£109K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Survival Boyz66%
  • INNOKIN12%
  • Haman9%
  • TVDC6%
  • XUYUVAPE5%

Demand

T18e Coils search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top T18e Coils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t18e coils36K/yr
  • innokin t18e coils12K/yr
  • endura t18 coil7K/yr
  • t22 coils5K/yr
  • t18 coils3K/yr
  • prism t18e coil2K/yr

Reviews and returns

What reviews say buyers love and hate about T18e Coils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall50%−0.26

although my vape was on the list to be suitable it wasnt compatible so had to return

Durability50%−0.26

Less than 4 weeks after purchasing 10 coils in total I am down to the last working coil

Love

Value For Money42%+2.12

Value for money

A good deal

A good deal at a great price

Advertised Vs Actual Product42%+2.12

correct description as advertised

Theyyyy do the job

As expected

Quality-Overall17%+0.67

Excellent product

Quality

Return

0.4% Return rate 38% Fixable by listing

Size-Overall38%▃▁▁█▁█
Functionality-Overall38%▃█▁▁▁▁
Defective Material/Parts13%█▁▁▁▁▁
Leak-Proof6%▁▁█▁▁▁
Compatibility-Overall6%▁▁█▁▁▁

although my vape was on the list to be suitable it wasnt compatible so had to return

FAQ

Common T18e Coils questions

Answered from the same tracked data.