t18e coils
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible36.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Good875.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 66K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.30–£6.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, t18e coils is a £136K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
t18e coils market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- £143K–£172K
- units × avg price
- Conversion rate
- 36.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 10.5%
- Avg brand age
- 33 months
- Avg seller age
- 231 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Survival Boyz66%
- INNOKIN12%
- Haman9%
- TVDC6%
- XUYUVAPE5%
Demand
Weekly Amazon search volume, last 16 weeks — -16.6% search growth over the last 90 days.Top t18e coils search terms
- t18e coils36K/yr
- innokin t18e coils12K/yr
- endura t18 coil7K/yr
- t22 coils5K/yr
- t18 coils3K/yr
- prism t18e coil2K/yr
Top t18e coils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Innokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine](https://m.media-amazon.com/images/I/01RmK+J4pJL.gif)
Innokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine
Survival Boyz£4.305.0★10 rev
Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)
Haman£5.951.0★1 rev
Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)
INNOKIN£5.494.4★3,657 rev
Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)
TVDC£5.924.0★11 rev
INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5
XUYUVAPE£5.924.3★1,140 rev
Newest
by launch dateInnokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine
Survival Boyz£4.3010 rev
Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)
Haman£5.951 rev
Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)
TVDC£5.9211 rev
Innokin Prism T18E Coil KAL 1.7ohm Replacement Coils Work for Endura T22 Pro Vape Kit T18E Starter Kit T18E Prism tank T18E Pro Tank Pack of 5 No Nicotine
INNOKIN£6.74434 rev
INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5
XUYUVAPE£5.921,140 rev
Trending
90-day click momentumInnokin Endura Prism T18E Coils [1.5] - 5 Pack - Available in 1.5 1.7 - Compatible with T18E/X T18E II/Mini T22E/Pro Vape Kits - No Nicotine
Survival Boyz£4.305.0★
Innokin Prism T18e Replacement Coils Pack of 5 Compatible with Prism T18E and T18E Pro Tanks Endura T22E Endura T22 Pro and Endura T18E Kits MTL Vaping No Nicotine (1.5 Ohm Coil)
Haman£5.951.0★
Innokin Prism T18E Coil KAL Replacement Coils for Endura T22 Pro & T18E Vape Kits Pack of 5 (1.7ohm)
TVDC£5.924.0★
INNOKIN Prism T18E Coils T22E T18II Mini 2 V2 Coils 1.5 ohm for Endura Endurance T18E T22E T18II ii V2 2 Mini Tank Atomizer Kit Pack of 5
XUYUVAPE£5.924.3★
Innokin Endura T18E Shisha Vape Kit (5 x 1.5ohm T18E coils only)
INNOKIN£5.494.4★
What buyers say about t18e coils
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“correct description as advertised”
“Excellent product”
What buyers complain about
“although my vape was on the list to be suitable it wasnt compatible so had to return”
“Less than 4 weeks after purchasing 10 coils in total I am down to the last working coil”
Top return reasons
Common questions
- Is t18e coils profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the t18e coils niche?
- 5 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in t18e coils?
- Top complaints mined from reviews: Compatibility-Overall, Durability. The return rate is 0.4%.
- What does it cost to enter the t18e coils niche?
- Listings span £4.30–£6.74; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.